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Group Assignment: Maximum 10 pax/group, comeout with a literature review (2000 words) and
design a research proposal (3000 words). The literature review needs to be uploaded in one
document file to Smart2 UMS and send the hard copy to the lecturer at Week 4's tutorial. The
research proposal needs to be uploaded in one document file to Smart2 UMS and send the hard
copy to the lecturer at Week 10's tutorial.
Presentation: A oral presentation of literature review and research proposal at week 12 and 13's
tutorial.
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12. Synopsis:
The course is designed to provide students with good foundation in the research methodology
and the application of research to issues of current concern in business and management. The
course is structured to teach students to be able to apply the broad understanding of research
and research methodologies, in terms to contribute to a research project. It aims to enhance the
students' understanding business research concepts and provide students with the knowledge,
understanding and necessary skills to complete a piece of business research proposal and
project. The course focuses on the analysis of business problems and the use of scientific
research as a problem-solving tool. Students are taken step-by-step through the research
process, while numerous worked examples, real-life case studies and student activities bring to
life the realities of undertaking business research. The encompasses the understanding and
application of appropriate research study, research designs, research statistics, and the use of
the computer for data analysis, report writing and presentation.
Refer to Appendix 1
All components of the above assessment are compulsory and must be completed before the
stipulated deadline.
Penalty for late submission: 10% deduction from TOTAL GIVEN MARKS, and 5% for every extra
week after the date of submission.
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15. Mapping of the course/module to the Programme Aims
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16. Mapping of the course/module to the Programme Learning Outcomes
Long Learning
Skills
Skills
COURSE LEARNING OUTCOMES
(CLO) P1 P2 P3 P4 P5 P6 P7 P8
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17. Content outline of the course/module and the SLT per topic (Please Refer to Appendix A)
CLO Topics
Explain the underlying research 1. Business Research Strategies Chapter 1 (Week
philosophical assumptions 1)
related to the various research 2. Ethics of Business Research Chapter 23 (Week
paradigms. Make a basic 4)
inferences of protocols
governing the ethical clearance
of research projects [PLO1]
Develop the intricacies of the 1. Research Designs Chapter 2 (Week 2)
research process within the 2. Getting Started: Review the Literature Chapter
various research paradigms. 4 (Week 3)
Analyses qualitative and 3. Ethics of Business Research Chapter 23 (Week
quantitative research 4)
approaches and different the 4. The Nature of Quantitative Research Chapter 5
research methods from each (Week 5)
approach. Generate a research 5. Sampling in Quantitative Research Chapter 6
proposal and project based on (Week 5)
group work. Identify ethical 6. Structured Interviewing Chapter 7 (Week 6)
issues in conducting research 7. Self Completion Questionnaires Chapter 8
projects. [PLO2] (Week 6)
8. Structured Observations Chapter 10 (Week 8)
9. Content Analysis Chapter 11 (Week 8)
10. Quantitative Data Analysis Chapter 12 (Week 9)
11. Using SPSS for Windows Chapter 13 (Week 9)
12. Nature of Qualitative Research Chapter 14
(Week 10)
13. Sampling in Qualitative Research Chapter 15
(Week 10)
14. Ethnography and Participant Observation
Chapter 16 (Week 11)
15. Interviewing in Qualitative Reserch and Focus
Groups Chapter 17 (Week 11)
16. Documents as Source of Data Chapter 18 (Week
12)
17. Qualitative Data Analysis Chapter 19 (Week 12)
18. Mixed Methods Research: Combing Quantitative
and Qualitative Research Chapter 20 (Week 20)
19. Writing and Presenting Your Project Report (Week
14)
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18. Textbooks and references:
Main Reference
Main Text: Bryman, A, Bell E 2015. Business Research Methods, International 4 th Edition. London:
Oxford University Press.
Supporting References
Saunders, M., Lewis, P. and Thornhill, A. 2012. Research Methods for Business Students, 6 th
Edition. London: Pearson Education Limited.
Babbie, E. 1973. Survey Research Methods. Belmont Cal: Wadsworth Publishing.
Babbie, E. et al. 2003. Adventures in Social Research: Data Analysis Using SPSS for Windows.
Thousand Oaks, CA: Pine Forge Press.
Block, M. 1953. The Historians Craft. New York: Knopf.
Carr, E. H. 1961. What is History? New York: Vintage.
Cook, T. and Campbell, D. 1979. Quasi-Experimentation: Design and Analysis Issues for Field
Settings. Chicago: Rand McNally Publishing.
Denzin, N. 1970. The Research Act. Chicago: Aldine Press
De Vaus, D. A. 2002. Surveys in Social Research. Crows Nest
Emerson, R. 1983. Contemporary Field Research. Boston: Little Brown
Glaser, B. and Strauss, A. 1967. The Discovery of Grounded Theory: Strategies for Qualitative
Research. Chicago: Aldine.
Gray, G. and Guppy, N. 1999. Successful Surveys: Research Methods and Practice. Toronto:
Harcourt Brace
Hair, J. et al. 2006. Multivariate Data Analysis. Upper Saddle River NJ: Pearson Prentice Hall.
Hindess, B. 1973. The Use of Official Statistics in Sociology. London: Macmillan.
Morgan, D. 1997. Focus Groups as Qualitative Research. London: Sage Press.
Shalev, M. 1978. Lies, Damn Lies and Strike Statistics in Crouch, C. and Pizzorno, A. eds. The
Resurgence of Class Conflict in Western Europe Since 1968, Vol.1. New York: Holmes
and Meier.
Skocpol, T. 1985. Vision and Method in Historical Sociology. Cambridge: Cambridge University
Press.
Smelser, N. 1976. Comparative Methods in the Social Sciences. Englewood Cliffs, NJ: Prentice
Hall.
Whitfield, K. and Strauss, G. eds. 1998. Researching the World of Work. Ithaca NY: Cornell
University Press.
Yin, R. 1988. Case Study Research. Beverly Hills, CA: Sage.
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19. Other additional information
This subject is a compulsory Core subject for all registered students of the Faculty of Business,
Economics and Accountancy.
All components of the assessment are compulsory and must be completed before the stipulated
deadline. Failure to undertake any single evaluation component will determine a Final Grade of
E and the student will have to retake the subject.
Required Student Participation: (1) Learning is best accomplished when students are provided
with experiential opportunities. Accordingly, students are expected to improve their knowledge
(or facts/theories) about each topic area from the readings, instructor e-lecture notes, and e-
discussions with classmates and the lecturer. (2) Students are expected to demonstrate
comprehension [or seeing relationships, concepts, principles, and abstractions beyond simply
remembering material (read: translating, interpreting and estimating future trends)] through
essay answers, e-discussions with classmates and instructor, and the mid-term evalutation and
final exam; and (3) Understand the application (or the ability to use learned material in new and
concrete situations, including the application of rules, methods, concepts, principles, laws and
theories) to specific issues and challenges in business ethics.
Smart 2 Log in: Students are expected to log into the course (BT21603) site at least once a week,
for postings, assignments, e-discussions and e-learning advisement. All evaluated assignments
are to be submitted online, unless indicated otherwise.
Tardiness in terms of the submission of assignments is not tolerated, and hence, will
be ungraded.
Prepared by Verified by
Janice L. H. Nga Jakaria Dasan
Liu Hao
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Appendix 1
Assessment Method and Types
Details of
Assessment Component/Method Total
Assessment
Course Learning Outcome (CLO) PLO/ Student
Delivery
No. At the end of this course, MQF Group Assignment Present Learning
Methods Mid term Final
student should be able to: LOD research Time (SLT)
Evaluation Exam
Literature Reserch proposal
review proposal
Explain the underlying research The evaluation and
philosophical assumptions related to exams assess
the various research paradigms. research method
Make a basic inferences of protocols knowledge from
governing the ethical clearance of two attributes, 1)
research projects [PLO1] research
philosophical
PLO1 Interactive
1 20% 40% 60% assumptions 72 Hours
LOD1 Lecture
related to the
various research
paradigms and 2)
protocols governing
the ethical
clearance of
research projects.
Develop the intricacies of the
research process within the various
research paradigms. Analyses
qualitative and quantitative research
approaches and different the
Group The assessments
research methods from each
PLO2 Assignment cover written,
2 approach. Generate a research 10% 20% 10% 40% 48 Hours
LOD2 and presentation and
proposal and project based on group
presentation team building skills.
work. Identify ethical issues in
conducting research projects. [PLO2]
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TOTAL 20% 40% 10% 20% 10% 100% 120 Hours
Students need to be assigned to a group (Max 10 persons) to perform the following assignments.
Students are required to provide a literature review that relates to their research topic.
The literature review should be within 2000 words. Students are also required to give detail description/explanation of the literatures. A list
of bibliography (APA Style) must be attached at the end of the report.
The proposal should be within 3000 words. A list of bibliography (APA Style) must be attached at the end of the report.
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ASSESSMENT RUBRIC : Practical Skills (LOD 2)
LEVEL OF APPLICABILITY
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1. Explain the
underlying
research
philosophical
assumptions.
2. Aware research
ethical issues.
3. Design and
articulate a
research
proposal.
Students are required to give an oral presentation of the research proposal. Presentation must NOT be more than 5 slides inclusive of
cover page/slide.
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Table 3 / BT21603/ Versison 2 updated 6 Feb 2017
certain answers to Students are able to with their job that has been
questions been asked the questions been handle the questions presented, and handled
during the Q&A session. asked during the Q&A been asked during the questions at a professional
session. Q&A session. level.
1. Explain the
underlying
research
philosophical
assumptions.
2. Aware research
ethical issues.
3. Design and
articulate a
research proposal.
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Table 3 / BT21603/ Versison 2 updated 6 Feb 2017