III.

INDUSTRY ANALYSIS
Implementation Plan Timeline
ACTIVITY RESPONSIB TARGET DEC JA FEB MA APR MAY JUN JU AUG SEP OCT NOV MONITORIN
LE COMPLETI N R L T G
ON STATUS
1. Construction Reggie December
of the Ocliaso 5
building/shop
1.1 Signing of Jonalyn December
papers for the Rodriguez 1
lot and other
contracts
1.2 Dealing Reggie December
with the Ocliaso 3
construction
1.3 Canvasing Jonalyn December
and investing Rodriguez - February
furniture
1.4 Planning Reggie December
the interior Ocliaso - February
designing

2. Hiring and Patrick April 20

Selection Sazon
2.1 Interview Jezreel April 22
Orlina
2.2 Screening Patrick April 22
Sazon
2.3 Meeting Jezreel April 23
Orlina
2.4 Patrick April 23
Examination Sazon
2.5 Seminar Jezreel April 25
Orlina

3. Training Patrick May 5

Sazon
3.2 Rules and Jezreel May 8
Regulations Orlina
3.2 Duties and Patrick May 8
Responsibilities Sazon
3.3 Dos and Jezreel May 8
Donts Orlina

4. Equipment Stephen/ March

Nathalie
4.1 Coffee Stephen March
brewer Rutao
4.2 Hot Nathalie March
Beverage Payumo
Equipment
4.3 Cold Stephen March
Beverage Rutao
Equipment
4.4 Oven Nathalie March
Payumo
4.5 Classic Nathalie March
Stand Mixer Payumo

5. Production Nathalie April -

Planning Payumo December
5.1 Purchasing Stephen Monthly
raw materials Rutao
5.2 Raw Stephen Monthly
Materials Rutao
Delivery
5.3 Monitoring Nathalie Monthly
Improvement Payumo
of Productions

OPENING:
May 2017

Marketing Forecast
Product Name: Espresso Macchiato
 COFFEE SHOPS:

GMA MONTHLY PAMPANGA

MONTHLY
Magnum Opus Fine Coffees 7000 Starbucks Coffee
7000
Yardstick Coffee 6500 Amo Yamie
Crib 6000
Cafe De Seoul 5000 Gloria Jeans
Coffees 4000
Afters Espresso & Desserts 4000 The Coffee
Academy 3500
Sub-Total: Php 22, 500 Sub-Total: Php
20, 500

IV. DESCRIPTION OF VENTURE

Product(s)
Product Formulation
Product name: Espresso Macchiato
Code: EM01

WEIG
236.59 g INGREDIE
Water PERCENTAG
72.25%
HT NTS E (%)
78.86 grams Milk
24.08%
8 grams
327.45 Espresso Beans 100
V. PRODUCTION PLAN
Physical Plant or Layout
 Machinery and Equipment

Electric Coffee
Mixer Brewer
 Names of Suppliers and Raw Materials

MACHINE NAME OF MACHINE UNIT PRICE CONTACT CONTACT

SUPPLIERS CODE PERSON NO.
Coffee Mr. Benedict CB01 2 Php 11, Mr. Eric 094398655
Brewer Zapanta 000.78 Quiambao 42
Electric Mixer Mrs. Analyn EM02 2 Php 3, 250. Mr. Jaime Lee 093152463
Songco 00 98

Ingredients Name of Suppliers Quantity Price Contact Person Contact No.

Espresso Beans Ms. Brenda Sula 5kg. Php 12, 500. 00 Mr. Harold Smith 09097845123

Milk (Fat) Mrs. Jenna Anderson 50kg. Php 4, 050. 99 Ms. Shaira 09485126345
Ocampo
Sugar Mr. Melvin Tiongson 50kg. Php 3,000. 00 Mrs. Kyla Lustre 09471524632
VI. MARKETING PLAN
Costing
Product Name: Espresso Macchiato

DIRECT MATERIALS
INGREDIENTS COST PER MARKET UNIT AMOUNT TO BUY FOR
COST FOR FIVE SERVINGS
FIVE SERVINGS

Milk (Fat) 81/kg. 394.3g.

Php 31.94
Espresso Beans 2, 500/kg. 40g.
Php 100. 00
Sugar 60/kg. 25g.
Php 1.5
Total: Php
133.44

INDIRECT MATERIALS
Electricity Php 3.00
Coffee Brewer Php 7.00
Manpower Php 2.00
 MOOE Php 100.00
Others Php 250.00

Total: Php
362.00

Margin
495.44
x 0.40
198.176
495.44
693.616
495.44
Php 138.72 SRP

Marketing Plan
GMA

Jan Feb Marc April May June July Aug Sept Oct Nov Dec
h
Magnum 712 690 682 650 596 540 550 590 608 620 690 740
Opus Time
Coffee
Yardstick 650 636 601 530 533 510 513 554 561 582 599 659
Coffee
Caf de 518 500 482 480 463 450 455 480 483 490 508 524
Seoul
Afters 476 450 432 416 389 362 370 394 412 450 457 482
Espresso
and
Desserts
TOTAL 2356 2282 2197 2076 1981 1870 1888 2018 2064 2142 2254 2405

PAMPANGA
Jan Feb Marc April May June July Aug Sept Oct Nov Dec
h
Starbuc 696 680 652 630 590 532 580 612 623 635 652 698
ks
Coffee
Amo 612 600 584 572 546 512 530 545 565 590 601 625
Yamie
Crib
Gloria 563 542 526 511 496 470 480 491 499 520 546 559
Jeans
Coffee
The 465 453 430 411 401 389 390 394 413 426 452 470
Coffee
Academ
y
Bliss 398 362 359 332 314 297 304 325 346 359 373 396
Caffeine
Total 2725 2637 2551 2456 2347 2200 2284 2367 2446 2530 2624 2748