BJP Rajasthan

Social Media Audit, Strategic Parameters Analysis

Social Media Insights
The parameters analyzed, their definition and impact are explained below
Main Parameters
Followers: The total number of fans/followers
in Facebook & Twitter
Engagement Rate: The number people
actively conversing with the Personality
Potential Fan Base: The number of people
who are in the constituency of the candidate
Virality: In terms of people being reached
immediately. Is a measure of popularity in the
specified area
Sentiment Analysis
Positive: The number of good interactions
about the personality
Negative: The number of people
interactions which show unhappiness about
the personality
Neutral: The number of interactions
which are neutral towards the personality
Unique Authors: The number of people
who are talking about the personality
Overview Analysis
Post/day: The higher the number of posts,
the better the performance. That said, the
number posts exceeding 18 per day will
impact reach of individual posts
Profile Performance: The performance
based on the engaging posts and
utilization of Social Media
Sh.Otaram Dewasi
 Sh.Otaram Dewasi

Followers 6433 Followers Not Active

Engagement Rate 1.11%

Engagement Rate Not Active

23,000 (Approx. 28%

Potential Fan Base fan base acquired)
Potential Fan Base Not Active

Virality 0.31% Virality

 Sh.Otaram Dewasi

Positive 0 Facebook Post/day 0.2

Negative 0 Profile Performance 19%

Neutral 12 Twitter Tweets/day Not Active

Profile Performance Not Active

Unique Authors 2
 Sh.Otaram Dewasi
Portfolio

Facebook Relevant Post 10

Gaupalan, Devasthan
Relevancy Score 40%

Twitter Relevant Tweet Not Active

Relevancy Score is based on the number of posts
done relevant to the individual's portfolio
Relevancy Score Not Active
Sh. Pushpendra Singh

No data
 Sh. Pushpendra Singh

Followers 22,040 Followers Not active

Engagement Rate 39.4% Engagement Rate Not active

460,000 Already 4.8%

Potential Fan Base Potential Fan Base Not active
fan base acquired)

Virality 1.9% Virality

 Sh. Pushpendra Singh

Positive 6 Facebook Post/day 1.5

Negative 1 Profile Performance 96%

Neutral 115 Twitter Tweets/day Not Active

Profile Performance Not Active

Unique Authors 53
 Sh. Pushpendra Singh
Portfolio

Facebook Relevant Post 17

Energy
Relevancy Score 35.4%

Twitter Relevant Tweet Not Active

Relevancy Score is based on the number of posts
done relevant to the individual's portfolio
Relevancy Score Not Active
Sh. Baboo Lal Verma

Not Data
 Sh. Baboo Lal Verma

Followers 483 Followers Not Active

Engagement Rate 3.5%

Engagement Rate Not Active
17,000(Already 2.84%
Potential Fan Base
fan base acquired)
Potential Fan Base Not Active
Virality 0.1% Virality
 Sh. Baboo Lal Verma

Positive 1 Facebook Post/day 0

Negative 1 Profile Performance 6%

Neutral 97 Twitter Tweets/day Not Active

Profile Performance Not Active

Unique Authors 17
 Sh. Baboo Lal Verma
Portfolio

Facebook Relevant Post Not Active

Transport
Relevancy Score Not Active

Twitter Relevant Tweet Not Active

Relevancy Score is based on the number of posts
done relevant to the individual's portfolio
Relevancy Score Not Active
 Sh. Jeetmal Khant

No Data No Data
Sh. Arjunlal
 Sh. Arjunlal

Followers 2321

No Data as
Engagement Rate 1.03% the account
is protected

3800(Already 60% fan

Potential Fan Base
base acquired)

Virality 0.6% Virality in the area

 Sh. Arjunlal

Positive 7 Facebook Post/day 0.04

Negative 1 Profile Performance 8%

Neutral 36 Twitter Tweets/day No Data as

the account
20 Profile Performance is protected
Unique Authors
 Sh. Arjunlal
Portfolio

Facebook Relevant Post 2

Law & Legal Affairs and
Legal Consultancy Office,
Parliamentary Affairs, Relevancy Score
Election 30%

Twitter Relevant Tweet No Data as

Relevancy Score is based on the number of posts
done relevant to the individual's portfolio the account
Relevancy Score is protected