2/19/2017 TheDailyTribuneNews38yearoldAntiqueosharessuccessfuljourneyasentrepreneurand7Elevenfranchisee

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2017TrendsforMarketerstoWatchAccording

38year-old Antiqueo shares successful toGlobalWeb

journey as entrepreneur and 7-Eleven PALairliftsdonationstoSur

PhilippineAirlines(PAL)willstartfreeairliftof

franchisee
critica

Hitachiunveilsnewvideoanal
WrittenbyTribuneWires Sunday,12February201700:00 fontsize Print Email Bethefirsttocomment! HitachiInsightGroup,whichisresponsiblefor
drivingthe

BaguioCitystreetartsfest
Growthinpartnership ArtistsfromBaguioCitywillstartaweeklong
streetartf
FranchisinghasbecomeoneofthemostcommonroutesforFilipinosseekingforfinancial
38yearoldAntiqueosharess
independence.Andtofindpotentialsuccessinanyfranchisebusinessventure,oneofthe GrowthinpartnershipFranchisinghas
becomeoneofthemo
mostpertinentdecisionstomakewouldbechoosingatrustedproductonethatoffersa
profitablebusinessmodelthatyoucantrustandhavepassionabout.Thisiswhatledtothe YECproductsstillonpromou
successstoryofLesterMarkYee,whosesmartinvestmentinaworldleadingCstorebrand YupagncoElectronicsCorporation(YEC)
launchesitsannualC
hasledhimnotonlytoentrepreneurialfulfilmentbuttoarewardingbusinessjourney.
Fortinetunveilstheworldsf
The38yearoldAntiquenativeisoneofthemanypioneeringandproudpartnersthatled7 Fortinet,thegloballeaderinhigh
performancecybersecurit
ElevensmilestonefranchiseexpansionsuccessintheSouthin2012.
Westartedourbusinesspartnershipwith7ElevenwhenChevronPhilippinesInc.(Caltex) Energizerenhancesworldsfir
Energizerisenhancingtheconsumerdevice
tiedupwithPhilippineSevenCorp.(PSC)toconvertourminimartintoabranded experiencewith
conveniencestore.TheinvestmentpackageofferedtousasCaltexretailerisveryenticing.
MalaysianphilanthropistTanS
Itsatotalpackage(products,storedesign/layout,systems,marketing,amongothers)which Thelegacyofcaringcontinuestosowhope
isworthourinvestmentandalsocomplementsourCaltexstation,Yeesaid. andtransformatio

WeareoneofthefirstbatchofstoresthatopenedinCebuin2012,makinguspartofboth7 CostaCoffeeopens9thstorea
ElevenandPSCshistoricCebulaunching.Ipersonallybelievethat7Elevenwouldmarkin Newhandcrafteddrinksaswellaspastries
andsandwicheshi
theheartofourCaltexcustomersinCebu,consideringthatitwillbethefirstinthisarea,he
added.
Committedinprovidingpartnersthebestclientservicingforthemtodevelopintoeffective,
wellroundedbusinessmanagers,the7Elevenfranchisepackageincludesaonemonth
preparatorytraining.Uponcompletion,Yeeandhisteamwerefullyreadywhentheyopened
thecompanysfirst7Elevenstore,theCaltexNRAoutletinMandaueCityinJuly2012.
WelearnedtheAtoZofstoreoperation.Asacompany,wealsoaimedinbecomingthebest

http://www.tribune.net.ph/etc/38yearoldantiquenosharessuccessfuljourneyasentrepreneurand7elevenfranchisee 1/5
2/19/2017 TheDailyTribuneNews38yearoldAntiqueosharessuccessfuljourneyasentrepreneurand7Elevenfranchisee

franchiseeof7ElevenstoresfortheemergingmarketsinthePhilippines,withGodasthe
centerofourbusiness.Wecommitinprovidingcustomerneedsandwantsandmakingtheir
dailylifeeasierviamodernconveniencestores,heshared.

Priortofranchising7Elevenoutlets,Yeessourceofbusinesssavvywashisearlytraining
andexposuretothefamilybusiness.Hisfamilyownsandmanagesvariousbusinessesin
AntiqueandCebuundertheESPRUTINGKLEGroupofCompanies.Asidefrombeinga
certifiedpublicaccountant,Yeesaysthatbeinginvolvedinthefamilybusinessatanearlyage
hashelpedhimdeveloptheskillsandexperiencethatgreatlypreparedhiminrunningtheirC
stores.

BeingthemanagerofaflagshipoutletoutsideLuzon,Yeeadmitsencounteringchallenges
duringtheirpilotoperations.ButwithPSCsguidanceandalloutsystemsupport,Yeeis
proudtoriseabovethesetbacks.

ThereareareasforimprovementsinceitistheirfirsttimeoutsideLuzon,neverthelessour
storeransuccessfullybecauseofthecollaborationofallthestakeholders(us,storeteamand
PSC),hesaid.

Weareconfidentandwefeelsecuredwithourinvestmentwith7Elevenbecauseofthetotal
packageofthebrand.Asidefromaworldrenownednameandhighlysuccessfulfranchise
system,thecstorechainseffectivemarketingtechniqueswerebuiltonyearsofsuccessful
globaloperations.Nottomentionitsprofitabilityandmarketacceptability,Yeeadded.

Nowintofouryearsasfranchisee,Yeesgroupnowownsandmanagesatotalof23stores
acrosstheentireislandsofLuzon,VisayasandMindanao(Batangas,Cavite,Quezon,
Laguna,Antique,Cebu,Iloilo,NegrosOccidental,NegrosOriental,CapizandMisamis
Oriental).Growingrapidlyandsuccessfullyalongwiththeventure,Yeesaystheyare
currentlyapplyingformoreadditionalstores.WeapplyforstoreswheretherearePSC
expansionsbecausewewanttogrowacrossthecountry.

Today,Yeesaidtheyemployatotalof191staffexcludingguardsstationedatallthestores
managed.WehaveourownTrainerandAreaManagerstooverseeourentireoperation
becausewedontwanttofailthecommitmentwemadetoPSCasourfranchisorandmost
especiallytoourvaluedclientsofourstore.Also,wecontinuetogroompotentialemployees
fromtheOJTprogrampartnershipwehavefromschools,hesaid.

DescribingtheiroperationasaminiPSCsetupconsideringtheyareoperatinginterislands,
Yeesaysthatheseestheirstaffaspartnersinthisbusiness,givingwhatareduetothemplus
otherincentiveprogramslikePerformancebonus(profitsharing),TargetRatingIncentives,
LoyaltyTravelProgramandValueandSpiritualFormation(retreats).

AlsoallofuswhoarepartofthisEsprutingkle7Elevenbusinessapplytheprincipleof
StewardshiptakingcareoftheBrandthatisbeingentrustedtous.TheChristianvaluesand
moralvaluesofallthestaffofthecompanycontributetosuccessofthestoreoperationand
makingourvaluedclientssatisfiedtotheservicesandproductsweoffertothem,Yeesaid.

Withsuchadmirablesuccess,Yeehopestoinspireupcomingentrepreneurswhowanttojoin
afranchisebusiness.Conclusively,thisiswhathehastoshare:Oneofthekeystosuccess
ishavingthepassionforwhatyoudo.Inthiskindofbusiness,itpaystohavepassionand
commitmenttowhatyouselloroffertoconsumers.Haveanentrepreneurialmind,set
attainablegoalsforyourselfandtheventure,andmanageyourexpectations.More
importantly,businessisnotjustmakingmoneybelieveinthebrandthatyouhavefranchised
andbeaGoodStewardofit.Forus,weaimtocontinuegrowingwithPSC,bringing7Eleven
storesclosertoourfellowcountrymen.

7Elevenisofferingsuitablefranchisepartnersauniqueopportunitytobenefitfromaproven

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2/19/2017 TheDailyTribuneNews38yearoldAntiqueosharessuccessfuljourneyasentrepreneurand7Elevenfranchisee

systemandongoingsupport.Apartfromonemonthpreparatorytraining,partnersarelent
withassistanceespeciallyatthefirstcrucialstagesofoperationaltransition,fromsupervising,
basicHRcoaching,tosalesmonitoring.

Potentialfranchisepartnersareofferedthefollowingflexibleoptions:RegularNew
StoreFranchise(openanew7Elevenstore)orPropertyConversion(convertanestablished
businessorpropertiesintoa7Elevenfranchise).

Knowmoreabout7Elevensfranchisebusinessopportunitybycalling(0917)9935059and
(0935)3236431(Visayas)(02)7269968,(0920)9508651,(0917)8711686(Luzon)or
emailfranchising@7eleven.com.phorvisitwww.7eleven.com.ph.

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