Puma

Introduction of Puma

PUMA, branded as PUMA, is a German multinational company that designs

and manufactures athletic and casual footwear, apparel and accessories,
headquartered in Herzogenaurach, Germany. The company was founded in
1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had
jointly formed the company Gebruder Dassler Schuhfabrik. The relationship
between the two brothers deteriorated until the two agreed to split in 1948,
forming two separate entities, Adidas and PUMA. Both companies are currently
based in Herzogenaurach, Germany.

PUMA has been a public company since 1986, listed at the Frankfurt Stock
Exchange.

As of 2016, PUMA employs more than 10,000 people worldwide and

distributes its products in more than 120 countries.
Store Visit

Orion Mall

Orion Mall is a shopping Mall at Brigade Gateway Enclave in Bangalore,

Karnataka,

Central Mall

Bangalore Central Mall in Jayanagar 9th Block, Bangalore

In these two malls, there was lot of stores including Puma. I went to Puma store
as a customer and I tried my best to know whats going on there, like how they
sell product, what is the cost, is they giving any discount on any product or not,
if they are giving any discount on any product what is the discount they are
providing to customer.
In Puma Store we have seen variety of Product such as T-Shirt, Shoes, Slippers,
Sport Shoes, Sport T-shirt.

The time when we visited the store discount scheme was going
on. On most of the product Flat 40% off was there. There were
no Combo offers in Puma store but there was combo offer on
another Brand.

There was one rack where Fresh arrival product was there and
there was no discount on that product.

Price of the product

The price of Puma product start from 1300(RS) on T-Shirt,

4500(RS) on Shoes, 600(RS) on Slipper.
Student Interaction with store sales staff Q&A session

As we went in group and my brand was Puma I picked one

shoes and started to talk to sales man of Puma, and asked
some question related to my project, and I asked in such a way
that he could not recognize that I am doing Questionnaire.

Q1. On which product customer are getting discount and what

is the percentage of discount Puma is providing?

Ans. The answer was given by Sales man that they are
providing Flat 40% off, on most of the product, leaving Fresh
arrival.

Q2. What is Daily footfalls at the stores on weekdays and

weekends?

Ans. The sales man replied that on week days there are less
number of customer coming to their Stores, and in weekend
footfalls increase, he gave approx. number, every day only 30-
40 customer visit their store and on Saturday and Sunday it
increases to 80-100.

Q3. How many customer buy the product?

Ans. The Sales Man replied that only 5-10 customer buy
product every day but on Saturday, and Sunday this increase to
15-20.

As I talked to sales man about the product, I saw one man was
buying shoes from Puma stores and when he purchased I went
outside and asked him some question.
Q. why did you buy shoes from Puma stores, as there
were many more brand?

Ans. The customer who bought shoes from Puma store

replied that he compared Puma shoes from other brand
and he found that he is getting same shoes in Puma in
less price, as customer was finding good shoes in less
price with good quality.

Q. Reasons why they visit the store (Customer)?

Ans They visit store because they want a shoe, as they

said they can get online but in online they cant get
trial and if they had visit store, they have lot of option
to visit another store.

Q. Frequency of visit (daily, weekly, monthly)

(Customer)

Ans Monthly

Q. Reasons for satisfaction or dissatisfaction with the

store and products (Customer)

Ans. The customer who bought the shoe was satisfied

with his product because he got the shoes which he
wants in less price with good quality with some
guaranty.