SURVEY PAPER

Questionnaire - Brand Loyalty in the pepsi

NAME-
AGE-
GENDER-
CLASS-

1 Why people like to drink pepsi?

a) thirst b) to show their status

c) their wish d) any other reason

2 Is this soft drink gives satisfaction?

a) yes b) no

c) some what d) or waste

3 How it influences the market?

a) better quality b) any other features

4 Is it reaches all the places?

a) yes b) no

c) rarely d) never

5) What is the advantage of Pepsi if comparing

With other drinks?

 a) satisfaction b) quality

c) any other reason

5 Is it available in all the local retail shops?

a) Yes b) no

c) Urban areas only d) or any other

6 Is this advertisement can make understand

The customer about drinks?

a) clearly b) not clear

c) some what d) any other

8 It tries to attract the new consumers?

a) Yes b) no

c) any other

9 Is it give any periodical offer to its customers?

a) yes b) no

c) any other

10 why people prefer pepsi abart from other

brands?

a) for its taste b) colour

 c) for its flavour d) for its brand

e) or any other

11 why it offers more advertisement?

a to retain the new customer in the market

b to attract

c save its market share

d any other reason

12 why it offered many flavours?

a) market strategy b) customer needs

c) to increase its sales d) any other specify

13 Is it fullfil the customer expectations?

a) yes b) no

c) rather then other d) never

d) any other

14Which of the following attributes compel you to purchase

Pepsi ?
 a)Thirst Quenching
b)Sweetness
c)Fizzyness
d)Star Endorsement
e)Brand
f)Shape and Design of Bottle
e)Reputation of Drink
f)Price
g)Availability
h)Eases the use of Alcoholic Beverages

15).Which soft drinks do you like the most ?

(a) Miranda
(b) Mountain Dew
(c) Slice
(d) Pepsi
(e) Any other(Specify) _______________

16).Do you like our products because:

(a) They are reasonably priced. Yes No
(b) They are easily available. Yes No
(c) They are liked and used by you and your friends. Yes No
(d) They are available in many flavors Yes No

17).Do you prefer PepsiCo mainly due to:

(a) Taste
(b) Price
(c) Brand
(d) Any other, specify_________

18) Do you find our product costly ?

(a) Yes
(b) No

19) Do you think our company should manufacture a new product ?

(a) Yes
(b) No

20)Which product do you think needs improvement:

(a) Soft Drink
(b) Snacks
(c) Any other, specify ___________

21).Do you find any difference in the quality of PepsiCo and other
brands ?
(a) Yes
(b) No

22).Do you find any difference in the prices of PepsiCo and other brands
?
(a) Yes, PepsiCo is cheaper
(b) No, all are same
(c) There are other brands cheaper than PepsiCo

23).Do you like soft drinks ?

(a) Yes
(b) No

24).Which snacks of PepsiCo do you like the most ?

(a) Kurkure
(b) Uncle Chips
(c) Aliva
(d) Lays
(e) Any other, specify ______________

25)Do you prefer any other companys product overPepsiCo ?

(a) Yes
(b)no