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Introduction

Vivo is a Chinese multinational technology company that designs, develops, and


manufactures smartphones, smartphone accessories, software, and online services.
It was founded in 2009 in Dongguan, Guangdong. The brand focuses on providing
a high quality audio experience for users by utilising Hi-Fi chips in its
smartphones. Software developed by the company includes the Vivo App Store,
iManager, and a proprietary Android-based operating system called Funtouch OS.

In 2012 Vivo released the X1, at the time the worlds thinnest smartphone. The X1
was also the first Vivo phone to use a Hi-Fi chip, developed by American
semiconductor company Cirrus Logic. Vivo followed this up in 2013 by releasing
the worlds first 2k-resolution screen phone, the Xplay3s. [3]Other popular phones in
the Vivo lineup include the X5Pro, the X5Max, and the Xshot.

Quickly becoming a major player in the smartphone industry, Vivo joined the ranks
of the top 10 smartphone makers in the first quarter of 2015 with a global market
share of 2.7%. With research and development centers in Shenzhen and Nanjing,
the company employed 1,600 R&D personnel as of January 2016.

Products
Vivos product offerings are composed of three series of smartphones all targeted
at middle to upper-income white collar professionals and students living in urban
areas. The X series is the companys premium series of smartphones. Launched in
December 2015, its newest addition, the Vivo X6, packs a 1.7 GHz octa-core
MediaTek MT6752 processor and comes with 4GB of RAM.

The V series represents a mid-level offering, combining solid specs with an


attractive price tag. In July 2015 Vivo launched the V series to much fanfare in the
Indian market by introducing the V1 and V1 Max. The V1 sports a 64-bit quad-
core Snapdragon 410 processor, 2GB of RAM, and 5-inch HD display. A slightly
more powerful version of its cousin, the V1 Max boasts a 5.5-inch display and an
upgraded 1.4 GHz octa-core Snapdragon 615 processor. and now its latest smart
phone in this v series is v3 and v3 Max.v3 Max is one of its best selling phone of
the Vivo brand.

On the lower end of the spectrum, Vivos Y series is targeted at more price-
conscious consumers. Vivos newest offering in the Y series is the Y55l, released in
october,2016. With slightly reduced specs, the Y55l still comes loaded with Vivos
Funtouch OS and a host of smart features designed to make users lives easier such
as Smart Wake, Smart Click, and Smart Beauty Mode and it is sporting Qualcomm
snapdragon 430 a octa core chipset.

Vivo Y35 One of the main product are Vivo Y35, featuring Quad Core, 2 GB
Memory, 16 Gb Storage and 13 MP Main Camera this smartphone launched
mainly in middle class as we can see at, [11] this series has launched in asia specially
in Indonesia.

Brand Growth
Registered for the first time in 2009, Vivo has since become registered in over 100
countries around the world. Vivo began its international expansion in 2014 when it
entered the Thai market. The company quickly followed this up by launching in
India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines.

Brand Competitive Advantages


Vivo has two primary features which it deems competitive advantages that set it
apart from other brands in the industry: Hi-Fi and Smart.
Hi-Fi stands for High-Fidelity. As the first brand in the world to introduce Hi-Fi
sound quality in its smartphones with the creation of the X1, Vivo has
demonstrated a commitment to Hi-Fi in all subsequent generations of its phones. In
2011 Vivo established a Hi-Fi professional-grade audio lab in Shenzhen,
Guangdong, China[5] to continue research on the merging of smartphone
technology and Hi-Fi sound.

Smart is an intuitive, interactive system connecting you and your phone. Created
with the software and hardware in mind, Smart makes navigating your phone a
breeze. It is a technology that knows what you need and want. Smart is your
technology understanding you. Vivos android-based operating system, Funtouch
OS, contains many Smart features developed exclusively for Vivo phones
including Smart Click, Smart Wake, Super Screenshot, Single-Hand Mode, Photo
Beautification Tools and many more.

Advertising Campaigns
In 2014 Vivo and MTV Music Television established a comprehensive strategic
cooperative partnership working together to support Chinese artists in their
attempts to win the MTV EMA award. As a sponsor of the MTV New Pie, a
program aimed at cultivating new local musical talent, Vivo was able to showcase
its brand and product line while supporting homegrown musical talent. Vivo also
sponsors the Urban Zone and K Wave produced by MTV China.
In 2015 Vivo was able to shoot for the stars by partnering with 20th Century Foxs
blockbuster hit The Martian. In addition to co-producing a hugely successful TV
spot, the two brands teamed up to send three lucky promotion winners to Cape
Canaveral, Florida to visit the NASA training center.[18] The Vivo Indonesia branch
of this campaign was dubbed the Vivo SpaceXperience.

In October 2015 Vivo became the official sponsor of the Indian Premier League
(IPL), the highest level professional cricket league in India, stealing the title
sponsorship position from Pepsi.[20] From 2015 through 2017 Vivo and the IPL
have agreed to cooperate extensively in terms of sports events, media exposure and
marketing campaigns. Alex Feng, CEO of Vivo India remarked about the
partnership This investment reiterates how important the Indian market is for us
and we are confident that Vivo will get returns from our investment in IPL, and
that this association will further advance our Love India, Love Vivo initiative

Milestone

Vivo is a leading global smartphone brand focusing on introducing products with


professional-grade audio, extraordinary appearance, and fast and smooth user
experience. Vivo was founded in 2009 as a sub-brand of BBK Electronics. The
brand entered the telecommunication and consumer electronics industry with
landline phones and wireless phones. In 2011, Vivo started manufacturing and
marketing its own range of smartphones. Vivo entered the Indian market in 2014.

Currently 20,000 operators work in Vivo, and 3,000 engineers are in four R&D
centers in Dongguan, Shenzhen, Nanjing and Chongqing. From hardware design
and manufacture, to software development (Android based Funtouch OS), Vivo has
built a complete and sustainable ecosystem.

With the creativity and technology, Vivo keeps innovating. In 2012, Vivo created
the X1, the first Smartphone to incorporate a Hi-Fi chip, resulting in an
unparalleled audio experience. Pioneering this technology, it has been included in
all Vivo smartphones ever since. From then on, the innovation never stops:
2012, Xplay, worlds first Hi-Fi smartphone integrated with OPA2604
amplifying power
2013, Vivo X3, worlds first Hi-Fi smartphone integrated with ES9018
decoding chip
2013, Xplay3s, worlds first 2K display Hi-Fi music smartphone with
extreme display performance
2014, X5Max, worlds slimmest smartphone with a totally new framework
of Hi-Fi 2.0
2015, X5Pro, the extreme Hi-Fi and slim body model was launched
2015, Vivo India joined the Make in India movement by inaugurating our
first manufacturing unit in Greater Noida
2016, Vivo India launched V3/V3Max with Faster Fingerprint Unlocking
System & Camera Capture along with the opening of VIVO IPL 2016
2016, V5/V5Plus, worlds first 20 MP Moonlight Selfie Camera

From 2011, Vivo has been certified in over 100 countries and regions worldwide,
choosing the path of internationalization and moved on. Currently Vivo is present
in India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines.

Vivo entered India in Dec., 2014 and in a short time span, Vivo has established
itself as a Hi-fi & Smart brand. Currently Vivo is serving Indian customers with
8,000 employees and 10,000 retailers, in over 300 cities in 22 states, with a strong
focus on Hi-Fi Music. By the end of 2016, Vivo will also have established more
than 200 exclusive after-sales

Vivo believes in diversity and creativity in India and hence has been actively
involved in some of the most popular properties such as Colors Comedy Nights
with Kapil, MTV Roadies, MTV Bollyland Festival and Vh1 Emerge. Regionally
Vivo sponsored Vijay TVKoffee with DD (Season 2), ETV TeluguExtra
Jabardast, ETV KannadaMajha Talkies, Mazhavil ManoramaD 4 Dance (Season
2), and Zee KannadaOnduurnalli Raja Rani. As a new brand for Indian
consumers, Vivo believes in reaching out to every person in every state and this
increases the kind of effort to establish the brand in the hearts of consumers. Vivo
looks forward to more such associations in the future to create a brand visibility
amongst the Indian masses.

The Make in India initiative also resonates with Vivos plan. Its assembly unit in
Greater Noida is the first step toward this commitment. With Rs. 125 crore first-
phase investment, the unit has been operational since November, 2015. About
2,200 Indian employees are currently employed in the factory to help its
production capacity reach one million units/month and build a solid foundation for
Vivos sustainable development in India.

History

The company was originally formed as part of Telebrs, the state-owned


telecom monopoly at the time. In 1998, Telebrs was demerged and privatized,
with Telefnica taking Telesp. Telesp was rebranded as Telefonica from 1998 until
April 15, 2012, when all Telefonica services were rebranded again to Vivo, using
the same strategy of unifying all its services in a unique brand,
like Movistar (Hispanic America and Spain) and O2 (rest of Europe). Currently, the
Telefonica brand is only used for the group Telefnica Brasil.

Vivo owns the following brands:


Vivo mobile service
Vivo 3G (3G UMTS/HSDPA)
Vivo 3G Plus (3G HSPA+)
Vivo 4G (4G LTE)
Vivo Fixo (landline service)
Vivo Internet Casa
Vivo Internet Fixa (ADSL broadband, formerly Speedy and Vivo
Speedy)
Vivo Internet Plus (Cable broadband, formerly Ajato and Vivo
Speedy)
Vivo Internet Fibra (FTTH broadband, formerly Speedy
Xtreme, Fibra Banda Larga da Telefnica and Vivo Speedy Fibra)
Vivo 15 (long distance and international calling, formerly 15 da
Telefnica and Super 15)
Vivo HDTV (satellite television, formerly Telefnica TV Digital, GVT
TV and Vivo TV)
Vivo TV Plus (cable television, formerly TVA)
Vivo TV Fibra (FTTH television service, formerly Fibra TV da Telefnica)

Mission & Vision


To customers, we promise to provide quality products and superior services.
To employees, we commit to build up harmonious work atmosphere of
mutual respect.
To business partners, we shall furnish a fair and square cooperative platform
on the basis of equality and mutual benefit.
To shareholders, we are devoted to rendering higher investment returns than
average.

Core Values

Vivo India general business principles describe our groups core values,
responsibilities and the principles & behavior by which we do business.

Our Values

Vivo India employees share a set of core values:

Benfen
Integrity
Team Spirit
Superior Quality
Sustained Learning
Customer Orientation
Vivo V5 Crown Gold 20 MP Front Camera 4GB Ram 32GB Rom Android
Smart Phone

Key Features Of Vivo V5

Android v6.0.1 (Marshmallow) OS


13 MP Primary Camera
20 MP Secondary Camera
5.5 inch TFT Touchscreen
1.5 GHz Octa Core 64 Bit Processor
Wi-Fi Enabled
Expandable Storage Capacity of 128 GB

Specification Of Vivo V5

Brand Vivo
Business Features Document Editor
Handset Color Crown Gold
Call Features Conference Call, Hands Free, Call Timer
Model Name V5
Touch Screen Capacitive Multi Touch
SIM Type Dual Sim
Video Calling Yes
CAMERA
Video Recording Yes, 1080p@30fps
Flash Front Screen Flash
HD Recording HD, Full HD
Rear Camera 13 MP
Front Facing 20 MP Moon Light Camera
Camera
Primary Camera Geo-tagging, touch focus, face detection, HDR, panorama
Features
INTERNET & CONNECTIVITY
Network Type 4G, 3G
WAP Yes
Audio Jack 3.5 mm
Bluetooth v4.0
Wifi Yes
USB Connectivity micro USB
Tethering Wi-fi Hotspot
DLNA Yes
OTHER FEATURES
Sensors Distance sensor, Light sensor, G-sensor, E-compass
Additional Voice Input
Features
DISPLAY
Resolution 1280x720 Pixels
Other Display Multi-touch, Capacitive Screen, Gorilla Glass 4, Support for
Features Gloved and Wet Touch Input
Type IPS LCD
Size 5.5 inch
Color 16 Million
DIMENSIONS
Size 153.80 x 75.50 x 7.55 MM
WARRANTY
Warranty 1 Year Vivo India Warranty
Summary
Warranty Service Customer Walk in
Type
BATTERY
Removable No
Battery
Type 3000 mAh
MEMORY AND STORAGE
Expandable microSD, upto 128 GB
Memory
Memory 4 GB RAM
Internal 32 GB
PLATFORM
User Interface ColorOS 2.1
OS Android v6.0.1 (Marshmallow)
Graphics 294 PPI
Processor 1.5 GHz + MediaTek MT6750,64 Bit Octa Core
Vivo V5 Plus 4G VoLTE Dual Front 20 MP + 8 MP 4GB RAM 64GB ROM
(Gold)

The 20MP front camera, co-engineered with Sony, ensures stunning clarity, while a
secondary 8MP front camera captures depth-of-field information. Together, they
create a bokeh effect comparable to large aperture DSLR cameras. The unique
Moonlight Selfie feature creates the lighting effects of a professional photography
studio, allowing your unique beauty to shine through the camera.

Primary Front Camera20MP


Secondary Front Camera8MP

SONY IMX376* IMAGE SENSOR


CO-ENGINEERED WITH SONY
1/2.78" Sensor Size
f/2.0 Aperture
5P Lens System
Crystal-Clear Selfies
The 20MP IMX376 front camera sensor, co-engineered with Sony, takes selfie
technology to the next level. Enjoy exquisite clarity and vivid, natural colors with
every shot.

Shot Refocus
Vivos advanced technology gives you the power to add focus, even after the photo
has been taken! Shoot first, then you can go back at anytime and select your
desired focus area, adding bokeh effects wherever you like.
Moonlight Selfie Radiate Your Beauty

The V5Pluss Moonlight Selfie creates the lighting effects of a professional


photography studio, giving you the soft radiant complexion of a supermodel for a
beautiful picture-perfect image every time.

16MP Rear Camera

Turn Moments into Memories

With its high-quality rear 16MP camera sensor and updated software optimization
algorithm, V5Plus lets you capture every precious moment, with vivid clarity and
stunning detail.

4GB RAM + 64GB ROM


Flagship Performance and Power
Enjoy great power, with 4GB RAM, 64GB ROM and a powerful Qualcomm
Snapdragon 625 octa-core CPU. Experience the next generation Smart Engine
management system, plus newly updated Funtouch OS 3.0 operating system (based
on Android 6.0) which provide a seamlessly smooth performance.
RAM4GB
ROM64GB
ProcessorOcta-core
Longer Lasting Battery, Faster Charging
Keeps You Powered Up Longer

V5Pluss slim body is packed with a 3055mAh battery, designed to power your fun
even longer. When you finally need to charge, enjoy much faster speed, thanks to
V5Pluss Dual-Charging Engine technology. And our Charging Protection System
offers a safer, worry-free charging experience.

Fingerprint LaunchBreak-
Through Unlocking Tech

Unlock your phone as fast as 0.2 seconds from a bright screen with one touch.
The updated fingerprint recognition technology makes life even more convenient
simply press the fingerprint sensor twice to access your favorite apps.

Hi-Fi Music
Our iconic custom-made AK4376 dedicated Hi-Fi audio chip provides an
unparalleled sound quality, giving a signal-to-noise ratio of up to 115dB. Immerse
yourself in the ultimate audio experience.

Smart Split 2.0


Smart Split makes multi-tasking a breeze. If a text message comes in while you are
watching a video, just click once to split the screen in two.
You can reply to the message in one half of your screen while still enjoying your
video in the other.

Eye Protection Mode


This special feature filters out blue light to protect your vision and prevent eye
strain. Cant seem to put down that E-book?
Got a movie marathon planned? No need to worry with V5Pluss Eye Protection
Mode.

Specification
V5Plus
DISPLAY
Size 13.97cm(5.5")
Resolution 1920 x 1080 FHD
Type LCD/IPS/In-cell
Touch Screen Corning Gorilla Glass 5 / 2.5D
CAMERA
Camera Front 20MP + 8MP / Rear 16MP
Aperture Front 20MP: f2.0, 8MP: f2.0 / Rear f2.0
Flash Supports Moonlight Selfie and Rear Flash
Scene Modes Rear Mode: Normal, Panorama, HDR, Night, PPT, Pro,
Ultra HD Photos, Palm Capture, Face Beauty, Voice Capture, Camera Filter,
Fast, Slow, Sport Mode, Timer, Touch Capture, Video, 4K Recording

Front Mode: Normal, Gender Detection, Palm Capture, Face Beauty, Voice
Capture, Camera Filter, Moonlight Selfie (India: Front Moonlight Glow),
Timer, Touch Capture, Videos, Mirrored Selfie, Boken Mode, HDR
NETWORK
1 Nano SIM + 1 Nano SIM
Dual SIM Dual Standby
2G GSM Band 2/3/5/8
3G WCDMA Band 1/5/8
4G FDD-LTE Band 1/3/5/7/8
4G TDD-LTE Band 40
BODY
Dimensions 152.58 x 74.00 x 7.26mm
Weight 158.6g
Material Metal
MEDIA
Hi-Fi Chipset AK4376
Video Recording MP4
Voice Recording Supported
BASIC
Processor Qualcomm Snapdragon 625 2.0GHz Octa-core
RAM 4GB
Storage 64GB
Battery 3055mAh
Fast Charging Supported
Fingerprint Sensor Supported
Color Gold
Operating System Funtouch OS 3.0 (based on Android 6.0)
CONNECTIVITY
Wi-Fi Supported 2.4GHz/5GHz
Bluetooth Bluetooth 4.0
USB USB 2.0
OTG Supported
LOCATION
Location GPS, GLONASS, BeiDou
SENSORS
Accelerometer Supported
Ambient Light Sensor Supported
Proximity Sensor Supported
E-compass Supported
Gyroscope Supported