PLATFORM: Facebook PLATFORM: Twitter PLATFORM: YouTube PLATFORM: Instagram

TARGETS: TARGETS: TARGETS: TARGETS:

-Daily post + interaction with audience -Daily post + interaction with audience -Weekly videos -Daily post + interaction with audience
-1000 followers by end of April 2017 -200-500 followers by end of April 2017 -1000 followers by end of August 2017 -1000 followers by end of April 2017
-aim to create content that will be liked -aim to create content that will be com- -aim to create content that will be -aim to create content that will be liked
approximately 150 per post, when follo- mentated or liked 50 on average viewed approximately 150 per post, approximately 150 per post, when follo-
wer amount is over 500 -get 4 post re-shared by audience by end when follower amount is over 500 wer amount is over 500
-get 4 post re-shared by audience by end of May 2017 -get 4 videos re-shared by audience by -get 4 post re-shared by audience by end
of May 2017 end of August 2017 of May 2017
MEASUREMENT: twittercounter.com,
MEASUREMENT: Hootsie, google Twitonomy. Klout MEASUREMENT: google analytics MEASUREMENT: Hootsie, google
analytics analytics
DESIGN: News feed like, fun entertai- DESIGN: entertainment channel, educa- DESIGN: stylish, brand identity plat-
DESIGN: Funny, informative, friendly ning content tional videos of Jewel form
WHEN TO POST: Monday Sunday
WHEN TO POST: Monday to Sunday WHEN TO POST: Monday to Sunday WHEN TO POST: weekly, Sundays -
morning, lunch, evening chill days, so peopl ehave time WHO TO TARGET:
WHO TO TARGET: -Anyone fitting into personas 1,2 and 3
-Anyone fitting into personas 1,2 and WHO TO TARGET: WHO TO TARGET: -Accounts belonging to private parties
occasionally persona 3 -groups 1 and 2 -groups 1 and 2 who match the target group and busi-
-Influential Facebook users in mens -Influential Twitter users in mens -Influential personas and platforms in ness that match Jewells purpose
fashion, style, jewellery industry fashion, style, jewellery industry mens fashion, style, jewellery industry -Influential Instagram users in mens
Platform: Twitter fashion, style, jewellery industry
WHAT TO WRITE: WHAT TO WRITE:
-One link daily to website WHAT TO WRITE: -Videos with funny and interesting WHAT TO WRITE:
-Three links to third-party material. The- -One link daily to a Jewell website, pictu- content -IG stories, live videos.
se can be reposting (not from competi- re, mentions, Kickstarter etc -Production videos, update videos, style -Encourage to go check website. Link in
tors) or links to articles, videos, photos -Three links to third-party material. videos, possible third party videos bio, update every time to match a post,
that are of interest These can be retweets (not from compe- -Use mens style fashion, jewellery relat-
-Two original messages that will interest titors) or links to articles, videos, photos ed hashtags (#) to draw attention to our
our target audiences: that are of interest HOW TO GENERATE FOLLOWING messages
Tips, facts , how to videos of Jewell, -Two original messages that will interest -Build up strong core of people to follow -Where possible, encourage conversati-
questions that spark conversation our target audiences: in order to interact with them and (pos- on by posing questions
sibly) get followed in return
HOW TO GENERATE FOLLOWING: HOW TO GENERATE FOLLOWING: HOW TO GENERATE FOLLOWING:
- Build up strong core of people to fol- -Build up strong core of people to follow -Build up strong core of people to follow
low in order to interact with them and in order to interact with them and (pos- in order to interact with them and (pos-
(possibly) get followed in return sibly) get followed in return sibly) get followed in return
-Use related hashtags so that we are -Use related hashtags so that we are -Use related hashtags so that we are
easily found easily found easily found