In what follows, terms such as "the public" and "the

media" are necessary generalisations. The public is a vast

mass of people with different interests and views, but the
media is a term that embraces various element. By this
explaination we can say that our primary concern will be
with newspapers, television and radio. News is made,
heard and viewed in specific contexts. An event takes
place but that event is turned into the news that people
removed from the scene receive through the processes
reporting and editing .
This is a basic function of the media, and it is widely
believed with some justification that they have the
potential to influence public opinion and way the
development of the policies of states, corporations and
other entities.

A newspaper fakes up a cause in which it believes and

promotes it believes and promotes it through its editorials,
commentories and reports. It calls for the righting of an
injustice, and its intentions are

In the west, this would often be described as "crusading

journalist". "Crusading journalist" is used almost exclusing
as a positive description.
Mislims are familian with the concept that is described by
the term "crusading journalist". The positive use of these
terms is the west reflects the lingering influence of the
image of the crusades of the Middle Ages as compains
waged by idealistic men in pursuit of a wortly aim.
Muslims were victims of the crusades, the crusades have
become the supreme symbol of Christian anti-Muslim
hostility, they are remembered as compains against Islam
and Muslims.
As in the nom-Muslim st We, in the Moslim word , the
tern"crusades" has becom an all purpose terne for any
waged war by Christain state against or in Muslim
countries. Al-Qada has played up on the popular culturel
memory of much of the Muslim world by referring to its
contemporary inemies in the west as "crasades".
On the 16th September 2001, days after the September
11th terrorist attacks, he said "this crusade, this war
terrorism is going to take a while". Also "Jihad" is
interpreted positively in the Muslim world but in the west,
it is equated with the violence of religious fanatics by most
of the public.

The Muslim world and its values are seen as the chief
remaining resistant element to the universal acceptance
of the western capitalist democratic order as the global
norm, far that what globalisation means?

Globalisation for some cretics is a reflection of where

ecenomic and political power lies ine the modern world,
which, among other things, tends to shape the content of
the most widely distributed films, popular music, and news
media.
There are many centres of opposition to what most of the
world sees as the more negative aspects of globalisation
the erosion of valued cultural traditions, the destruction of
social security networks in developed countries, and
damage to the environment inflicted by an ideology that
holds nothing more secred than the right to make money.
Some of the issues are of basic concern to Muslims, who
find care values under challenge, but they are probably a
mi,ority among a much bigger worldwide population that
is not so much opposed to globalisation as such but rather
against the version currently dominant in the USA.
Media should respect for our culturel traditions, only if one
tries to start from a standpoint of critical detachment can
one hope to come close to achieving a balanced view of
the role that the media plays and ought to play in our
world and its different societies.
It makes a difference to people's perceptions of the media
from society to society, whether they are subject to heavy
censorship on speak freely, and whether they are
identified with a marrow interest group and act as its
mouthpiece, or provide a platform for a wider range of
views.
People want to informed about what's going on around
them, but most are not particularly enquiring they are
looking out for the things that have the most immediate
bearing on their wn lives.
People choose newspapers they read according to their
existing opinions and feelings.

For the media ethics and Media Values, some

organisations such as Reporters Sans Frontieres, the
commitee for the protetion of journalists or Article 19
stand up for the rights of media workers and for freedom
of expression. But those who work in the media worldwide
who believed in Freedom of Expression, they voluntarily
place certain limits on what they do or say, or how they
say it, out of the deference to the provailing values of the
societies within which they operate. These can vary from
one society to another.

Workers in the media in general accept that consideration

most be given to the sensitivities of believers. It is very
clear that branding an entire religious group as being
guitly of some evil is wrong, but what responsibility should
the media take when reporting that influential individual.

For example Al-Jazeera has been slammed in the west for

showing scenes of violence by occupying forces in
Palestine and Iraq, and for giving a platform to those on
the other side, has also been condemmed by some in the
Arab World for letting representatives and supporters of
israel have a voice during its broadcasts. Media should
treat cultural and religious values with respect. It does
mean the media should be throughtful about how they say
what they need to say. Above all, the media workers needs
to take the trouble to make sure that they do their utmost
to discover the background to the issues they cover, and
their companies should give then the necessary support.
The Media can earn respect by maintaining their best
traditions and highest ideals, checking them, obtaining the
opinions of the various parties involved and attempting to
be Fair.