Beruflich Dokumente
Kultur Dokumente
Value proposition
Haitham H. Alhadid
Stratford University
VALUE PROPOSITION 2
Value Proposition
Creating and delivering the value proposition are critical issues that marketing planners
should consider in planning strategies. Many definitions of the value proposition concept have
been made, and the concept is widely used. A value proposition is an explicit promise made by a
company to its customers that it will deliver a bundle of value creating benefits (Bhat, 2009).
According to Tuominen (2004), competitive advantage and superior value flow from whatever
unique ability a firm has to shape, reshape, configure and reconfigure those assets to serve
customer needs.
Osterwalder and Pigneur (2003) describe value proposition building block as the bundle
of value that the target customers could benefit from using the certain products or services. The
value propositions are approached by the customers via the channels. In its simplest terms, a
value proposition is a positioning statement that explains what benefit you provide for who and
how you do it uniquely well. It describes your target buyer, the problem you solve, and why
youre distinctly better than the alternatives. Without this statement, you lose an opportunity to
tell consumers why they should pick you over competitors. An important goal in a business is to
Developing strong value propositions not only makes it easier to connect with target
audiences but it establishes a foundation upon which a companys marketing and sales activities
can be built upon. It also provides employees with a consistent and cohesive way to talk about
In my project, Ill be looking at Uber value proposition example Ive come across. Ill go
over what makes it so compelling, and things we should bear in mind when incorporating the
value proposition.
Without explicitly saying so, Uber expertly highlights everything that sucks about taking
a traditional taxi and points out how its service is superior. excellently conveys the simplicity and
ease that lies at the heart of what makes it such a tempting service:
Everything about this directly contrasts the typical experience of getting a taxi
stressed-out cabbie about where you need to be, and no fumbling for change or worrying
youve got enough bills in your wallet. Just a fast, efficient way to get where youre
going. This is reinforced by the aspirational messaging toward the top of the Uber
homepage, which states that Your day belongs to you. (Uber.com, 2017, February 10).
Hopefully, this example has given some ideas on how we can improve or clarify the
design budget to put what makes our business the best front-and-center in your messaging just
a little focus and a moment or two to consider your site from the perspective of our users.
VALUE PROPOSITION 4
References:
Bhat, H. (2009). Whats the Value Proposition? Retailers Need to Offer Strong, Well-articulated
Benefits to Consumers to Drive Sales Growth in this Downturn. [Online] Available:
http://www.livemint.com/2009/04/03003227/What8217s-the-value-proposi.html
Tuominen, M. (2004). Channel Collaboration and Firm Value Proposition. [Online] Available:
www.emeraldinsight.com
Osterwalder, A., & Pigneur, Y. (2003). Modeling Value Propositions in E-Business. [Online]
Available: http://www.hec.unil.ch/yp/Pub/03-ICEC.pdf
https://www.uber.com.