Getting a franchise is one of the best way

if and only if you have the capital. In this

first franchise feature, I would like to kick
start by featuring my most favorite fast
food chain: JOLLIBEE.

One of my most admired entrepreneurs is

Tony Tan Caktiong, the owner of Jollibee.
He managed to grow Jollibee from two
small magnolia ice cream houses to what
is now the largest fast food chain in the country. It has now overthrown
multinational companies such as McDonalds, KFC, etc. Certainly, the history
of Jollibee is one of the most admired success stories I have ever seen.

Here are some of the details for a Jollibee franchise:

First, you might ask how much is the investment needed for a
jollibee franchise?

The investment needed ranges from P15 million to P30

million (US$312,500 to US$625,000) depending on the size and
facilities of your Jollibee store. The size of Jollibee store is dependent on
the store model that will be developed in a particular market.

The franchise already includes the construction of the Jollibee

store itself, kitchen equipment and facilities, furniture and fixtures,
airconditioning system, marketing signage and pre-operating
expenses.

With the given capital needed, how much is the return on

investment? ROI is definitely dependent on the capability of the
franchisee to minimize his operating expenses and to increase its
sales. On a personal note, I think that Jollibee has a good return on
investment given its brand name. With the right location and additional
marketing strategy such as 24/7 operation, I think the P15 million
capital can be achieved in a maximum of 5 years.

Jollibees 2015 cash return is 0.02

Does Jollibee provide financing for the franchisee? No, Jollibee

does not provide any type of financing. Franchisees must have the
source of funds to fund their Jollibee franchise.
 How long is the training program? As with any other franchise
opportunities, a training program is required for each Jollibee
franchisee. The franchisee is required to successfully complete a 3-
month full time Basic Operations Training Program (BOTP) at a
designed Jollibee training store.

Will Jollibee provide the employees and management team of

the franchisee? Jollibee will assist in the recruitment and training of
employees and management team of the franchisee. However, this
team will be the employees of the Jollibee franchisee and not Jollibee
itself.

Can a corporation apply for a franchise? Jollibee prefers individual

applicants with a location or site for the store. Upon approval of the
franchise, the individual can organize a corporation where he must
have clear majority ownership. Personally, Ive seen some Jollibee
stores operating under a corporation. This can clearly be seen in their
issuance of receipts.

How the Jollibee operates?

Jollibee Foods Corporations (JFC or the Company) core business

is the development, operation and franchising of its quick-service
restaurant brands. It offers a wide variety of affordable and delicious
dishes and great tasting food prepared to satisfy customers of all ages
and from all walks of life.

Food quality, service, price-value relationship, store location and

ambience, and efficient operations continue to be critical elements of the
Companys success in the quick-service restaurant industry.

Jollibee Foods Corporation (JFC) is the Philippines largest Food

Service business and is continuously expanding its presence in foreign
countries. It has a System Wide Sales of P117.9 billion and a Net Income
of P5.4 billion in 2014.
JFC has a total store network of 2,951 stores worldwide as of
March 31, 2015. In the Philippines, JFCs store network totals to
2,335: Jollibee brand 869, Greenwich 216, Chowking 419, Red Ribbon 334,
Mang Inasal 452, and Burger King 45. Abroad, it operates 616 stores:
Yonghe King 313, Hong Zhuang Yuan 43, and San Pin Wang, 53, all in
China, Jollibee 123 (USA 32, Vietnam 60, Brunei 12, Saudi Arabia 10,
Qatar 3, Kuwait 3, Singapore 2 and Hong Kong 1), Chowking 47 (US 19,
UAE 20, Qatar 5, Oman 2 and Kuwait 1), Red Ribbon US 34 and Jinja Bar
US 3.
 JFC also has a 50% share in joint ventures for the following stores:
Highlands Coffee (Philippines, Vietnam) 77, Pho 24 (Vietnam, Indonesia,
Philippines, Cambodia, Macau and Korea) 45, and 12 Sabu (China) 20.
JFC also operates commissaries or manufacturing plants to support
the continued growth of its retail chain. It has 12 commissaries and a
distribution center in the Philippines. Abroad, it has 3 commissaries in
China, 3 in the United States and 1 in Vietnam.
JFC is also committed to serve its host communities through socio-
civic projects through the Jollibee Group Foundation. The foundation has
focused its work on feeding programs for undernourished children in poor
communities, developing farmers to become better entrepreneurs and
suppliers of agricultural products and providing disaster relief for
calamity-stricken regions.

Jollibee Foods Corporation has grown brands that bring delightful

dining experience to its customers worldwide, Spreading the joy of eating
to everyone.

If you want to apply a Mang Inasal

Franchise, it normally takes 3 months
before you get approved. You need to
undergo certain procedures. After the
approval, another two months will be
spent for construction of the store
dependent on the store size.

But before that, you need to know the

following Mang Inasal Franchising Information:
 Estimated Investment/Capital: Php12-14 million

Initial set-up fee: Php1.2 million VAT exclusive (non-refundable)

Franchise Term: 7 year (renewable - sole option & discretion of

franchisor)

Royalty Fee: 5% (net of sales)

Advertising Fee: 2% (net of sales)

Estimated Return of Investment (ROI): Dependent on several

factors such as sales, market potential investment & ability of the
franchisee to control his operating expenses

Mang Inasal offers full store franchise units. The size of the property is
dependent on the store model that will be developed in a particular market.
Floor area requirement may range from 200 sqm to 220 sqm.

The investment package includes initial set-up fee, construction cost,

equipment and facilities, furniture and fixtures, air conditioning system,
signage, pre-opening expenses and initial inventory.

Selecting the store location is very important of the process. The store
should be located in high traffic commercial/residential areas accessible to
both pedestrians and motorist. Store location criteria and assessment will be
provided prior development of the actual store. Sample plans and
specifications of the physical store design and layout will be provided.

Mang Inasal has accredited architects and contractors who will do the
construction planning and process.

How the Mang Inasal operates?

It all started with a Vision. Edgar Injap Sia, at the age of twenty six,
grabbed the opportunity to lease a 250 square meter space at the
Robinsons Mall Carpark-Iloilo in December 2003.

It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born.

Early on, he learned the importance of following your instincts, taking risks,
strategizing, negotiating, and motivating yourself and your people. He also
knew that the Filipino barbeque quick service restaurant category still had
the potential for growth. He started a business that had the potential for
nationwide expansion. With the support of his family, he embarked on a
journey that changed his life forever.

Mang Inasals authentic fusion of traditional Filipino cuisine with the dine-in
concept.

Famous for its native-style and nuot-sarap Chicken Inasal with its
pioneering unlimited rice, Mang Inasal quickly won the hearts of its
customers with its distinctively Pinoy stamp-grilling and special marinade
made out of local secret spices.
The restaurant was an instant success, opening close to thirty branches in
just three years. By 2005, confident of the stability and brand recall of the
business, he opened Mang Inasal for franchising, concentrating his efforts in
Visayas and Mindanao where Inasal is most popular. Franchise offers for
Luzon soon followed.

The primary reason for Mang Inasals success is its wide array of Filipino
comfort food, especially Chicken Inasal - with its distinct taste that Pinoys
have grown and continue to love.

By 2009, only six years after the first branch opened, Mang Inasal had a
store network of one hundred stores.

Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the
Philippines largest food service company and one of Asias most admired
companies. JFC acquired 100% share of Mang Inasal in April 2016.

Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its
strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok.
Variations in the menu are constantly being developed to meet the
discriminating demands of its growing customer base.

Mang Inasal has steadily grown ever since its acquisition, making it one of
the fastest growing quick service restaurants in the country. To date, Mang
Inasal has over 450 stores nationwide and counting.

The brand has garnered numerous awards over the years, including the
Outstanding Fast Growing Local Food Company from the 19th Annual
National Consumers Awards in 2008, the Most Outstanding Quick Service
Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010
Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from
the 2015 Franchise Excellence Awards.

Mang Inasal now lays the foundation for a new era of prosperity, moving
forward to a horizon of possibilities as the brand continues its winning
tradition of excellence.