Agile Analytics

in the Cloud
Oracle Business Intelligence
Cloud Service

EXECUTIVE SUMMARY

Your business is changingare you prepared for it?

Can you quickly access all the information you need to analyze, from both inside and outside
your organization, to understand whats happening? Do you have the confidence in your
analysis to make decisions and take action to address the change?

In every industry, professionals like you are seeking new business

93%
analytics solutions to help answer these questionsnew solutions that:

Make it possible to combine data and investments of time and resources,

expertise to get a complete picture,
in the moment, when it matters
Give people access to insights
regardless of location or device
Are robust, well-governed, and
secure while remaining easy,
fast, and flexible
In other words, a solution that
offers the power and breadth of
enterprise-class analytics in an
immediately accessible environment
that is so friendly anyone in the
organization can use it. Traditionally,
systems like this require significant
at a cost that can be prohibitive.
Oracle Business Intelligence
(BI) Cloud Service breaks with that
tradition, offering a complete,
intuitive solution that includes
market-leading analytics, proven by
millions of users, together with the
world-class Oracle Databaseall in
the cloud, and all at a predictable low
cost. With Oracle BI Cloud Service,
Execs believe their organization
you will be able to easily acquire and
is losing revenue as a result of
combine diverse data to find out not
only what happened, but why, and not being able to fully leverage
to make sure everyone shares that information.
understandinganytime, anywhere.
ANALYTICS IN THE CLOUDMORE INNOVATION,
LESS DISRUPTION

Cloud computing and business intelligence are an ideal

match. Business intelligence is about delivering the right
information to the right people at the right time, and the
cloud provides an agile way to access BI applications.

Users across the organization are looking for faster, easier ways
to analyze information, no matter whether its the current, carefully
managed data already in enterprise systems, or content from diverse
sources, both internal and external. IT wants a platform that delivers
more value, fasterwithout compromising data integrity or security.
Speed, simplicity, and ease-of-use are key considerations for both
groups. So is the need for governed self-service capabilities that
allow users of any skill level to access and load diverse data and
then blend different data sets to do their own analysis.

All Solutions Are Not disruptive innovation is not to

Created Equal
Many companies have found out
the hard way that theres a gap
between their expectations of
speed, simplicity, and lower costs,
and what is actually available. Many
times, that gap isnt clear until after
the initial investment. Additionally,
Cloud environments often leverage
the technology and services of
multiple vendors, from applications
to infrastructure. That means your
dataand, in the case of analytics,
the conclusions you draw from
itcan be passed among
all those vendors, providing
numerous opportunities for
data leaks and error.
So how can you get the benefits
of BI in the cloud while minimizing
the risks? After all, the goal of
increase exposure, but to use
new technologies to increase
your success.
A Unique Approach
Other cloud vendors
Oracle takes a unique approach to
applications
the cloud, offering an end-to-end
solution stack in a fully-managed
cloud environment that meets
Hosted on 3rd party
the industrys highest security
clouds like AWS or
standards. Oracles approach to
Rackspace
cloud BI is also unique, combining
the power of enterprise BI with
a streamlined user experience Virtualized by 3rd party
designed to make analytics software, like VMWare
accessible to anyone, at any scale.
The result is Oracle BI Cloud
Service, which mitigates risk while Powered by 3rd party
balancing the needs of the business hardware vendors like
with the needs of ITmaking room IBM, HP, Dell
for you to focus on the benefits and
driving your business forward.
 81%
THE AGILITY TO SUCCEED Enterprise-sized
organizations
who reported
Making richer, easier-to-use analytics available to difficulties
everyone leads to more people uncovering better with shadow
insights faster, which drives better decision making BI projects
and more positive outcomes. when IT was
not involved.1
The challenge has been how to do that without BI becoming
a free-for-all, where everyone has access to analytics, and everyone
is making decisions from different and inconsistent answers. Until
recently, there hasnt been a BI solution that offers users the ability to
Do It Yourself in the context of governance and transparency. This
in no vate
translates to organizations everywhere having a mixed bag of analytics /in,vt/
that includes sanctioned BI and shadow BI, with different departments
using different desktop tools to do ad hoc analysis. The irony is that Do something differently and
these ad hoc efforts frequently come home to roost, requiring a centralized, better than its done today.
curated approach to rationalize the data and unravel the results.

Make Do It Yourself Equal to Collaborate Innovate

Do It Right
Oracle BI Cloud Service is an
analytics platform that provides a
secure, managed environment for
users to load their own data, create
their own analytics, and share their
work. The centralized, cloud-based
metadata layer in Oracle BI Cloud
Service ensures a single, consistent
view of data. So even when users
are uploading local and external
content that isnt curated, theyre
leveraging corporate definitions
and standards in every analysis
because self-service analytics
shouldnt stand in opposition to
security, quality consistency. With
Oracle BI Cloud Service, self-service
and governance go hand-in-hand,
which means Do It Yourself also
means Do It Right.
Sharing insights is the quickest
way to create transparency and
drive change. With Oracle BI Cloud
Service, users can easily share their
work as they go, or share completed
dashboards and applications, simply
by putting them in shared folders.
Roles and permissions provide fine-
grained control of what people can
see, ensuring they have access to
content appropriate for them, even
if the original analysis includes data
outside their scope. And of course
its all mobile, without any extra
work, so hot new insights wont go
cold while people are away from
their desks.
Imagine if you could harness the
collective business acumen of your
workforce and apply it to your top
challenges. The reality of tapping
that knowledge and applying it
systematically seems daunting
its all too easy to forecast the
hours, people, planning, systems,
and training that typically make up
an initiative this far-reaching.
Enter innovation. Using cloud BI to
empower more of your employees
to work more directly with more
data radically reduces the resources
you need to realize this potential.
Of course, it requires having a solution
that gives you the capabilities you
need, in a cloud you trust.

1
www.CIO.com - Tech News, Analysis, Blogs, Video. [online] CIO, 2014
THE POWER TO DELIVER Break The Barrier
To Innovation

Today, IT often gets the short end of the stick: expected

to innovate and serve the lines of business with flat or
falling budgets. Almost 70% of the budget they do have
is being tied up in simply keeping the lights on. Analytics
is also a part of the equationwith spend shifting to other
departments as business demands increase, there is an
ever growing need for faster analysis of more data,
by more users, and at lower costs.
66% 20% 14%
Oracle BI Cloud Service provides IT and the whole organization a
RUN: THE GROW: THE INNOVATE:
powerful platform that supports the entire analytic process, delivering an BUSINESS BUSINESS THE BUSINESS
enterprise-class solution without enterprise-class maintenance or costs.

Deliver More Value, Faster Simplify Operations Reduce Risk

The demand for agile analytics isnt
going awayusers throughout the
organization expect to be able to
report on data wherever it resides,
and to have the flexibility to do it
themselves, on their schedule. With
Oracle BI Cloud Service, IT can
offer users a best-in-class analytics
platform that empowers them to
do what they want, in a secure
and governed environment. Users
get the agility they wanteasier
access to more data, quick ways to
load and combine it, and the ability
to analyze and share information
right awaywhile IT gets a
comprehensive, managed platform
that is immediately available, 100%
in the cloud, with no CAPEX costs.
The result is more value, more
rapidly, for everyone.
No more worrying about upgrades
or wondering if your analytics
platform will perform at quarter
close. Oracle BI Cloud Service offers
the power and simplicity of the
Cloud, delivering a comprehensive
solution without additional
infrastructure or maintenance,
for a predictable low cost. And
because Oracle BI Cloud Service
is a single platform that scales
easily from small user groups to the
entire organization, IT can take the
opportunity to decrease the number
of analytics tools in useminimizing
data silos, fending off shadow BI
projects, and further streamlining
both operations and budget.
Every employee is responsible
for managing risk, but ITs charter
is more explicit. IT manages a
companys most sensitive assets
its data and intellectual property, as
well as the systems that create and
store both. Oracle BI Cloud Service
supports ITs charter to ensure the
lowest risk by being:
Delivered in Oracles Public
Cloud, which is the most
comprehensive, secure cloud
in the market.
Engineered as an enterprise
platform, built from the start to
handle the security requirements
of large implementations.
Easy to administer, with fine-
grained role-based access control
that means people have access to
information appropriate to their role
and see only what they should.
BASED ON THE BEST

With the most complete, modern, flexible, and secure enterprise cloud
deployment and market-leading BI technology, proven by thousands of customers,
Oracle BI Cloud Service puts a best-in-class analytics solution at your fingertips,
so you can restore balanceto your business, and to your budget.

The Ultimate Cloud: Complete Computing, One Vendor

Only Oracle provides a complete, end-to-end
cloud solution, from data center to infrastructure to
applications. In the Oracle Public Cloud, there are no
third-party vendors hosting, virtualizing, managing,
troubleshooting, handling, uploading, downloading,
or transporting your data.
Only Oracle engineers hardware and software to
work together as the foundation of comprehensive
cloud services that address customer needs, from
infrastructure to information. This environment provides
the security, power, and functionality necessary for
enterprise-class cloud BI.

Information Services
Application Data Enterprise Data Comparitive Big Data
Martketplace Martketplace Analytics & KPIs

Application Services
Configure, Price, Global Human Talent
Sales Marketing Service Commerce
and Quote Resources Management

Enterprise Financial Project Portfolio Value Chain Product Value

Financials Procurement
Planning Planning Management Execution Chain

Social Social Engagement Social Data &

Social Network
Marketing & Monitoring Insight

Platform Services
Business Process Cloud
Database Java Documents Social Network Integration
Management Marketplace

Database Business App Perf

Developer Mobile Big Data IT Analytics
Backup Intelligence Monitoring

Infrastructure Services

Storage Compute Messaging Indentity Notifications

 Oracle BI Cloud Service:
The Capabilities You Need,
In a Cloud You Trust

World-Leading Oracle Database Easier Access to More Data

The Oracle Database is the best data storage and From spreadsheets to enterprise
management solution available. Oracle Database systems, Oracle BI Cloud Service
Cloud Service (DBCS) is built on that same technology, makes it easy to get data and analyze
delivering the strength and robustness of the Database itno technical background required.
in the cloud, with additional capabilities as part of
a fully managed service. Running on the Oracle
Exadata Database Machine, the best performing
database platform in the world, Oracle DBCS perfectly
complements Oracle BI Cloud Service by offering the
computing power and speed that are ideal for managing
analytic workloads in the cloud.
Market-Proven Business Intelligence
Compelling Analytics
Thousands of customers already rely on Oracles
Drag and drop data onto the screen
on-premises business intelligence technology.
and pick dynamic visuals to create
That same technology forms the foundation of Oracle
compelling analytics that get you from
Business Intelligence Cloud Service, making powerful
information to insight in minutes.
analysis and interactive reporting available through a
streamlined cloud UI. Users of any skill level can quickly
load data, combine information from multiple diverse
sources, and start building dynamic dashboards using
a gallery of interactive visualizations. Oracle BI Cloud
Service even recommends the best visualization to
represent the data, in case users arent sure whats
best. This unique blend of sophistication and simplicity
makes analytic agility accessible to everyone, enabling
more users to be more productive, in turn allowing Instant Mobile
organizations to leverage more of their workforce. Touch. Drill. Swipe. Zoom. Interact.
Oracle BI Cloud Service is as mobile
as you are, so you can always be
Users of Oracle Database and Oracle Business Intelligence Enterprise up-to-date, no matter where you
Edition will benefit from the familiar look and feel of Oracle BI Cloud are, without any extra work.
Service, and will also appreciate the new, streamlined approach
to data loading and prep.
 Best-in-class capabilities give you the best of classic and
new, and let you provide users with a single analytic
platform for all data sources across the enterprise
on-premises, personal, or in the cloud.

With Oracle BI Cloud Service, You Can Have It All

Oracle BI Cloud Service offers
the features you want to do the
kind of analysis you need. It also
offers new capabilities to help you
look at data in new ways. From
multiple data sources to enterprise
applications and databases, Oracle
BI Cloud Service provides business
users with fast, accessible cloud-
based data loading and prep and
advanced visualizations for better
analysis. It is a comprehensive
platform that can complement your
existing systems. While at the same
time offering the opportunity to
consolidate BI tools, helping to both
extend and unify your existing BI
investment. Ease of use is key
so IT is spared hours of support and
can focus on driving innovation,
and users throughout the organization
can do the work they need to, on
their timeline, without sacrificing
quality or reliability.

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