MALAYSIA

BIG APPLE
FRANCHISE DEVELOPMENT
DONUTS
& COFFEE PROGRAMME
 FAST FACTS
BRAND NAME Big Apple Donuts & Coffee
COUNTRY OF ORIGIN Malaysia
ESTABLISHED May, 2007
WEBSITE www.bigappledonuts.com
FACEBOOK http://facebook.bigappledonuts.com
FACEBOOK FANS Over 665,000
TWITTER BigAppleD&C
CERTIFICATION HALAL, HACCP
AWARDS 1. Asia Pacific Excellence Brand
2. TOP Global Business Magazine
3. Asia Pacific International Entrepreneur Excellence Award
4. SME Rising Star Award
5. The BrandLaureate SMEs Chapter Award Best Brands Categories
Food and Beverage
6. The 7th Asia Pacific International Honesty Enterprise - Keris
Award
7. SME 100 Award - Fast Moving Companies
8. Global Growth Award - "Night of Heroes"

Franchise Development
Programme

GROW WITH US
We welcome interested parties to join our Franchise Development Programme which is endorsed by the
Malaysian MINISTRY OF DOMESTIC TRADE, CO-OPERATIVES AND CONSUMERISM (KPDNKK). We believe our
systematic and well-organized system offers excellent business opportunities to potential investors and we are
pleased to share and provide the system with adequate information so that you may evaluate this unique
success-proven business opportunity.

This is definitely the right business for you if you are:

Passionate about the F & B industry

Willing to fully commit your time and efforts to the business
Good at management skills with a strong desire to succeed in the business
 A team-player with the drive to only provide the highest standards of F&B services to the community
An individual with adequate funding to ensure the success of your venture

A TRUSTED BRAND
As a brand licensee of Big Apple Donuts & Coffee, you can rest assured of a well established brand and a ready
business system with full support. This includes continuous monitoring of your store, and helping you to
achieve a consistent high level of customer experience. We also help you promote your business by marketing
the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid
returns on investment by running the business professionally with a tested and proven system.

Market Study
Our specially trained Business Development team conducts detailed surveys designed to assess the potential
for the brand in each specific market. We closely study the consumer demand and intensity of competition
before you move in, so as to ensure the best chances of success.

Site Evaluation
We have developed its own specialized proprietary systems to assess the potential for each specific site. Our
professional team will provide the survey results prior to approving any location.

Store Development
Our in-house real estate and design team provide professional assistance on location selection. This is followed
up by complete design and layout, to ensure your store exemplifies the image of the brand at its best. With
our standardized store designs, building your store is quick and easy.

Human Resources:
Where necessary, we can help you recruit key staff from other countries where the operations exist. Plus we
provide you with ideal candidate profiles for key positions with clear guidelines. This ensures that you know
exactly what to look for and end up with the right staff for you to succeed.

Information Technology:
We can help you set up a point-of-sale system so you can efficiently track sales. That includes generating sales
mix reports that show you what products are selling and use the information to optimize your menu.

Management Training
We offer a broad range of technical and managerial training (Purchasing, Warehousing, Food Quality, Food
Audit, Sales Analysis and Food Wastage Controlling Knowledge). The training is designed to provide you with
the key skills required to run your stores with a passion for quality - a passion your customers will sense and
appreciate through their overall experience at the store.

Onsite Training and Opening assistance

We also offer onsite training by its experienced professionals and have a specialized team that can assist your
local team in opening a new store.

On-Going Operations Support

Ongoing Operation Support includes support visits from our management executives for the initial three (3)
months in operation and quarterly visits thereafter, annual sales and updates on the latest food & beverages
products, and equipment available to maximize your business.

Operating Standards
We have proven standard operating manuals that have been compiled from years of experience. Each manual
is practical and designed to simplify the delivery of an outstanding customer experience. We also conduct
regular audits of the stores and report the findings back to you with a suggested corrective plan of action for
fine tuning.
Marketing Support
We also have a professional team of graphic designers that can design specific promotions to meet the
requirements for your market.

Research & Development

We have a team of professionals that are constantly innovating to introduce new products into our menus and
continuously figuring how to improve the quality of our food and beverage offerings.

Accounts Training
We offer accounts training to support you with accounts knowledge and in collecting key data required to run
the business efficiently.

Single Unit Outlet Estimated Fee Structure

(Malaysia)

Value & Service Single Unit Fees (RM)

Exclusive Rights Franchise Fee 125,000
Franchise Agreement Security Deposit (for faithful performance) 50,000
Pre-opening Support (Set up for Supply Donut Machineries 400,000
and Logistics)
Site building & development (subject to outlet Up to 450,000
size)
Installation of POS and CCTV Up to 15,000
Opening Inventory Up to 100,000
Ideal Outlet floor Size: 600 1,200 sf
Labour 15 staff [well-trained before opening
of outlet]

Pre-Opening Investor to provide hostel (within walking distance

Site-Selection Assistance (Outlet from outlet), food and other basic amenities such
Location) as mattress, pillow, iron, fan, television set,
Design Supervision cooking facilities and other necessary welfare
Graphic Design items for outlet staff.
Training: 30 Days (1st Outlet)
Opening Support

Trademark Royalty Fee 3% of monthly gross sales

Operating Systems Marketing Fund 1.5% of monthly Gross Sales
On-going Support POS &CCTV Systems Annual maintenance fee
Supervising 2,000/yr

NOTE:
All fees and charges stated are minimum projected estimates subject to the growth of brand value
and market price fluctuations of raw goods and materials.
Fees stated are correct at the time of provision of this information but are subject to change at any
time by company policies or law regulations.