Jamie Kutey

ADPR 2200
Professor Jurek
14 December 2016
Personal Branding Assignment

1. Resume
Twitter URL: https://twitter.com/JamieKuteyK
LinkedIn URL: https://www.linkedin.com/in/jamie-kutey-41982811b?
trk=nav_responsive_tab_profile

2. Twitter/LinkedIn
Twitter:
5 companies/organizations I have followed:
o @Royals
o @espn
o @Gatorade
o @Nike
o @Chiefs
5 Media Entities or People I would want to work for:
o @espn
o @KUHoops
o @ESPNAndyKatz
o @lifetimefitness
o @muscle_fitness
5 People I am following in this class:
o Bri Jaeger: @bri_jaeger9
o Riley Hill: @RileyBHill26
o Sarah Hoffman: @SarahJHPR
o Sacar Anim: @Sacar_Anim15
o Rachael Jurek: @jurekrl
Tweet related to this class:
o Really utilizing the course material in my Media Writing course in my everyday
life, which is awesome! #mediarelease #MediaWriting @juerkrl
LinkedIn: https://www.linkedin.com/in/jamie-kutey-41982811b
15 first connections (+50):
1. A.J. Grove; Primary Care/Sports Medicine Physician at Marquette University.
(https://www.linkedin.com/in/a-j-grove-4a917511)
2. Eric Waters; Assistant Professor at Marquette University
(https://www.linkedin.com/in/ericdwaters)
3. George Mallet; 5 and 10pm Anchor/Reporter at WTMJ.
(https://www.linkedin.com/in/georgemallet23)
4. Susie Falk; President of Falk Group Public Relations.
(https://www.linkedin.com/in/susiefalk)

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 5. Dorn Lovan; Sports Performance Manager at Boost Physical Therapy and Sports
Performance. (https://www.linkedin.com/in/dorn-lovan-454638b?
authType=name&authToken=QcnT&trk=contacts-contacts-list-contact_name-0).
6. Debbs Nelson; Independent Consultant. (https://www.linkedin.com/in/debbs-
nelson-41b4778).
7. Joshua Kurzban; Proprietary Trader at T3 Trading Group, LLC.
(https://www.linkedin.com/in/joshua-kurzban-18b20291?
authType=name&authToken=oPsf&trk=contacts-contacts-list-contact_name-0)
8. Michael Lovell; President at Marquette University.
(https://www.linkedin.com/in/preslovell)
9. Kirk McCullough; Orthopaedic Surgeon at OSMCKC.
(https://www.linkedin.com/in/kmcculloughmd)
10. Rich Bartlett; Chairman I CEO I Board Member.
(https://www.linkedin.com/in/rich-bartlett-57097a11)
11. Michael Fiorito; Vice President, Client Organization at Allscripts.
(https://www.linkedin.com/in/michael-fiorito-a5982510).
12. Abdullah Parker; Senior Account Executive at PGi.
(https://www.linkedin.com/in/abdullah-parker-1aa7a526)
13. Wes Warne; Sales Development Manager at Milwaukee Bucks Inc.: Constantly
Striving to Develop and Implement Sales Best Practices.
(https://www.linkedin.com/in/weswarne).
14. Rachael Jurek; Lecturer at University of Wisconsin Milwaukee.
(https://www.linkedin.com/in/jurekrl).
15. Carey Fischer; Director of Agency & Advertiser Sales.
(https://www.linkedin.com/in/careyfischer).
Professional Headshot/Image:

LinkedIn Summary: I am a student-athlete at Marquette University.

I am pursuing a Bachelor of Arts Degree in Corporate Communications with a minor in
Public Relations and Writing-Intensive English.
I am currently looking to pursue a spring/summer internship in 2017 to gain experience
and expand my skill set in the Corporate Communication or Marketing industry.
More specifically, I am interested in Media Relations, Sales/Marketing and Design.
I'm hardworking, motivated and a highly dedicated leader who aspires for success.
Being a part of a division 1 college soccer team, I believe I am a very coachable person
and I enjoy working closely with others. These attributes will assist me in continuing to
grow personally as well as professionally.

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 3 companies I follow:
o ESPN Insider
o Nike Communications
o ESPN broadcast media
2 groups I joined:
o Marquette University Journalism and Communications
o Saint Thomas Aquinas High School Alumni

Comparing/Contrasting 3 Businesses or Organizations:

ESPN
Nike
Gatorade
ESPN has a professional Facebook page, and has dozens of fan group pages and anti-ESPN
groups as well. They have a Snapchat, and posts stories of players before/after sports games and
of the game itself. They have an Instagram account, and it is very professional. ESPN also has a
large Pinterest presence, with 35 different boards with all different sports, clothing and quotes to
Pinterest consumers. Their Twitter account is also very professional, in that they give links to
watch the sport live, comment on sports programs tweets, and announce scores and provide
followers with news and facts on different topics. ESPN has a YouTube channel, however, the
channel does not contain any videos. It does contain playlists of shows on ESPN like Mike and
Mike and SportsNation.

NIKE has a Facebook page, with over 13,000,000 more likes than ESPN and over 20,000,000
more likes than Gatorade. The page is very professional, in that it posts mostly videos to sell
their products. They also have a Snapchat account that promotes their products as well. Their
Instagram account is a great place to go to if you want videos and pictures of quotes similar to
their slogan; Just Do It. They also have a Pinterest account which contains pictures and links to
their product, as their website does as well. The Twitter account posts about new products, and
comments on tweets people mention them in, mostly about the products they are wearing and
they might reply to a complaint or to a compliment. Nike has a YouTube channel with over 300
videos about athletes overcoming adversity, or an injury or just competing or showing that they
are working hard in Nike gear, and they also have videos promoting new products.

Gatorade has a professional Facebook account, containing other links to their media platforms.
Gatorade has only 7,000,000 likes on Facebook as opposed to Nike and ESPN. Their Facebook
also contains videos/commercials of athletes using their product; like Nike. They do not have a
Snapchat account. They have an Instagram account that is mostly pictures and videos of
professional athletes drinking their product before or after exercising. It is very professional and
displays a very positive image for their company. They also has a Pinterest with over one million
followers, however it has one board and 0 total pins, so they could work to improve that. Their
Twitter account is where they do most of their PR/Advertising. They post pictures and videos of
their product being used, and they reply to any complaints their customers may have. They point
their dissatisfied customers to their support website. They also have a YouTube channel, showing

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almost 300 videos also posted on their Instagram and Facebook sites; of athletes drinking their
product and performing at the highest level, also while promoting new products.

Comparing/Contrasting:
ESPN has a great social media presence. They make their statements on Twitter and on television
very professional and helpful for their followers or viewers. ESPNs advertising is done mostly
through their website, on their TV channel, through their app and on Twitter and or Facebook.
They make sure that they have all the correct information for their company to continue to gain a
favorable reputation to their consumers. Nike also has a great social media presence. They have a
very successful website in which they sell most of their merchandise, along with their stores and
shareholders selling their products as well. Gatorade has shareholders, and so do ESPN; but they
are looking to keep that companys reputation great. For example, Nike and Gatorade have great
advertising promotions, while ESPN might be the company whom is showing these commercials
to build a reputation of a hardworking, responsible company. ESPN also has promotions like
Play 60 and have partnered with many NFL players and other athletes to promote their channel
and company. Nike has all social media outlets and I would say that they excel in their Twitter
account, because they have both a professional account and a customer service account that
customers may go to if they are seeking help. ESPN and Nike also have these additional
accounts for the service of their consumers. Gatorade just suggests that their customers go to
their support website for more help. Gatorade does not have a Snapchat account to announce
promotions, like Nike and ESPN do. Nike has more likes than Gatorade and ESPN combined,
with over 27,000,000 likes on Facebook, while ESPN has 12,000,000 and Gatorade has
7,000,000. This is more due to the fact that Nike has the biggest selling points; that being
clothing, shoes, and they sponsor intermural teams, collegiate teams, and professional teams
alike. Nike is a brand while ESPN and Gatorade are in a sense brands but they are more about
fulfilling their customers needs/wants with liquids and broadcasting. PR wise, Nike and
Gatorade have websites for their news, which is great. Customers can go on there and see how
those brands might be lacking, or how they have been dominating the industry. ESPN has their
own news station, which allows them to report on issues pertaining athletes and problems they
might be facing, like an injury.

Blog?
Gatorade has a Tumblr account. This is the only material I could locate on the company. The
Tumblr account focuses on their organization more than the individuals. From what I found,
there is no interaction on the blog, it is simply just posts containing quotes or pictures of athletes.

ESPN has multiple blogs, all about sports and they focus mostly on individuals whom might be
hurt, signing a new contract, leaving an organization, etc. The few blogs I looked through are all
interaction based. The sports professionals post about their opinions on the topic and if it is
beneficial/harmful for that athlete.

Nike has a websiteNikeblog.com, and a twitter account@Nikeblog that announce the best
things to happen to their products, release dates, different brands they partner with, and much
more. On their website, they focus more on their company than the individual. It is basically
photos of their new products, what size they are and a basic summary of how they got the idea
for this new product and when it will be released. There is no interaction on the website,

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however, on the Twitter account, there is more interaction between the customer and the media
relations associate.

Name/Business Title of whom I want to work with:

I want to someday work under Rebecca ParkerSenior Designer at Nike Brand Design. She is
on LinkedIn, however we do not share any of the same contacts. I am not connected to her.

Company/Personal Blogs?
Rebecca Parker does not have a personal blog. Nike does not have a company senior design at
Nike brand design blog, however Nikes website offers an insight to the job and how you can
apply/where the job positions are located. (http://jobs.nike.com/careers/design-jobs). I would
totally recommend implementing a company blog into their communication strategy. This would
not only increase the amount of interacting between the professionals and outside interested
individuals. It would also allow for more collaboration between other companies, to post photos
of possible design plans or ideas so that outsiders can see what Nike is working on next for one
of their new looks. Overall, I think that if Rebecca or even Nike started a small blog page, that
people interested in the design job and processes would love to see how Nike does their work
and how they can only help make the company better!

Social Media Strategies?

Nike has just the main sources: Instagram, Twitter, Facebook, Pinterest, Snapchat, YouTube, and
has created content that has gone viral. This has allowed Nike to gain a reputation that they are
the best at what they do and that their products are top notch. Their strategy is to create content
that resonates with the potential customer and to make sure that they are satisfied. Additional
social media strategies I would say that Nike employs are: commercials, the Nike+ app
(incorporating NikeFuel), the Google+ app, Nike Running app,

Explain the Social Media Strategies of Nike:

Nike has made a conscious decision to move away from traditional advertising and focus on
digital marketing with a big investment in social media including Twitter and Facebook, and its
own social network Nike+(plus). Using these social media channels they have begun to introduce
a number of services under the brand Nike+, which allows you to track your activity through out
the day either generally or with activity specific applications. Nike has introduced Nike+. Nike+
is currently in its infancy as a brand and service but has already captured a lot of attention. The
central piece to Nike + is something called Nike Fuel. In order to measure the fuel Nike has
introduced a number of apps and gadgets to quantify fuel, which can then be shared via
Facebook and Twitter and recorded on the Nike+ website. What Nike is doing is really the way
brands will have to market themselves to consumers in the 21st century. They are creating not
only products but also services to keep people engaged and using their products. They use public
social media channels like Facebook and Twitter to raise awareness, answer peoples questions,
show video, and allow people to share their results, but they keep those results under lock and
key in the Nike + website so they can offer consumer more Nike gear and ONLY more Nike gear
tailored to that individuals activity. Its brilliant and its one of the best uses of social media we
have seen to connect a brand to a consumer (Digital Firefly, 2013). Their strategyto create
content that resonates with the consumer and delivers quality information and products that
engage sustainable innovation. I would say that Nike is doing a great job implementing their

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social media strategies. I would suggest that they improve their Pinterest content, while all of
their other social media platforms are doing well and promote their products and services with
integrity. Nike is a reliable company and that starts with their vision and mission statements.
They will continue to do well if their media platforms continue to provide helpful insight and
innovative videos and pictures that show that they are the company who is the best at what they
do.

Apply to a Summer/Spring internship or job:

I applied to a job, working at the Al McGuire Center at the ticket selling office. The job
description will be submitted to this drop box, along with my resume.

Job Description:

Job Title: Ticket Office Student Assistant

Organization Name: Intercollegiate Athletics
No of Openings: 2-3
Work Schedule: Weekdays between 9am 5pm, Ticketed games as scheduled
Hours per week: 6-20
Hourly wage: $7.75
Employment Start: January 2017
End Date: None
Supervisor: Amy Chenault

Job Description: The Marquette Athletic Department is seeking a highly motivated

and outgoing person for a part-time position within the Marquette
Ticket Office. It is a tremendous way to build valuable work
experience in the field of Intercollegiate Athletics. Responsibilities
include providing a high level of customer service including
answering phones, assisting in day-to-day ticket operations such as
daily processing of ticket sales and assisting in in-office projects.

Individuals will work under the direction of the Marquette Ticket

Office ticket managers and utilize Archtics-Ticketmaster ticketing
system to process individual and season ticket sales for Marquette
home events. Many of the components associated with this
position require individuals to work collectively with other
departments in athletics, including: Compliance, Business Office,
Blue & Gold Fund, and Marketing.

Individuals in this position will also assist with ticketing Marquette

Athletic events and games.

This job will start at the beginning of the semester.

Qualifications: Must have excellent communication and interpersonal skills. Must

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 be proficient in mental math and cash handling abilities and able to
work well with others and with the public. Also must be able to
handle and complete many tasks in fast-paced working
environment. Previous ticketing, retail, or sales experience
preferred but not required. A desire to work in an athletic setting
also preferred but not required. Previous costumer service
experience is desirable.

App Instructions: Please submit a resume and cover letter via email to
amy.chenault@marquette.edu and include in the subject line
Ticket Office Student Assistant.

Proof of E-mail:

References
Digital Firefly. (2013). How Nike is Killing It In Social Media Marketing. Retrieved
December 07, 2016, from https://digitalfireflymarketing.com/how-nike-killing-it- social-
media-marketing/

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