ABSTRACT

This report is on gender differences in views about male beauty which shows that
determinant of male beautification. Two kinds of research methodology are shown (i.e.
primary and secondary) where survey questions are being answered by male and female and
secondly different data are collected from internet. The data collected is presented in pie chart
with description & analysis. The main areas of research are also focused here. Finally,
recommendations given regarding gender differences in views about male beauty which
makes the research easier to understand. References from sources are also shown with a
survey questionnaire. However, Men are becoming more conscious like women to
maintain their beauty.

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 INTRODUCTION

The perception of Beauty is an even-changing concept with respect to time and place. Beauty
is a relative term and depends upon the conceptualization of a specific society as a specific
group of people. In different societies and culture over time the way of to be beautiful and/ or
to look beautiful is different. Interestingly, with the shift of time men are becoming more
beauty conscious, which typically was womens concern (Mishkind et al. 1986). The
perception of men regarding beauty is changing and Bangladesh is not out of it. At the
present time, Bangladeshi men are being involved in activities which help them to cherish
their own beauty and style.

A couple of decades, the people of Bangladesh were totally unaware of the concept of
beautification and makeovers. That time people used to use a little range of local beauty
products for personal hygiene like soap, shaving cream, hair oil and after shave lotion, etc. As
the wave of globalization hit, men of Bangladesh are introduced to various beauty products
and style which are unhanded in the past. In the past, commercial beauty care centers or
beauty parlors were only meant for women and men were totally secluded from this arena.
Steadily over the last decade, a number of mens grooming parlors and specialized beauty
parlors have entered the commercial scenario. The changing trend of mens beauty is
consciousness gradually spreading in the male population all over the country. This has
created a total beauty boom among the young men in Bangladesh.

In the context of Bangladesh, the ratio of the beauty conscious men is increasing day by day.
In the recent times a huge number of men are going to mens beauty centers like Persona
Adams, Habibs & Alviras, Hairobics etc, to name a few. These parlors as salons are
profiting a lot which is unimaginable. It is usually visible that the young people are the ones
who generally go to these parlors but there is no specific statistical data. Young people can be
divided into two broad groups who generally visit these parlors. One who are university
students and others are young professionals. This beauty trend is incorporated to the extent in
our culture that young male university student do not consider this as posh behavior, rather
they believe it is a necessary need in todays world in order to keep pace with the fashionable
celebrities. The cost of these commercially available beauty products is now becoming in the
reach of middle class people also. However, Men are becoming more conscious like
women to maintain their beauty.

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 OBJECTIVES OF STUDY

Beauty is one of the natural instincts of human beings in every spheres of life as they try to
achieve it for personal beautification. From my research, I expect to find that, the perception
of male beautification is changing positively among young university students & young
professionals. The influences of these changes can be culture, fashion & globalization. Thing
which I expect to get from my research is young people of Bangladesh are getting more
beauty conscious day by day. As I precede my research I expect to find that the male
beautification is also becoming popular in our country as liked others developed or
developing countries. And finally at the end of my research I expect to get that this is an
essentially part of young peoples daily life.

PARTICIPANT PROFILE

The participants I surveyed are 30 people. My target audiences can be divided into two broad
groups, one is Male and another is Female. I tried to focus on basically people who are
already beauty conscious. Equal importance was given to both gender regard this topic to
come up with accurate answers.

AREAS OF RESEARCH

The area of the research is the male and female students of North South University answering
the idea about beauty consciousness, style statement, perception about the concept and many
more. I wanted to know about the following information through this area of research and
they are listed below:

Are there differences in mens and womens view?

If there are any differences, Why?
What are the concepts of male beauty?
How has the concept of beautification among men changed over time?

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 Hypothesis
The Preconceived idea that only women can be aware regarding their beauty. The Latest
situation shows that men are also getting very aware about their beauty and appearance. But I
expect that professionals to agree that they are conscious about their views about
beautification.
The major result I expect from my primary research is to find that the perception of male
beautification is changing positively among young university students and young
professionals. At the end of my research, I am expected to get that beautification is an
essential part of young peoples daily life.

RESEARCH METHODOLOGY

The methodology I have used in this research can be basically divided into two parts, primary
data collection and secondary data collection. The two methodologies will be shortly
discussed below.

Primary data collection

I prepared a survey questionnaire for the area of my research in order to get my primary
research to be completed. The questionnaire included a total of 10 questions which were
answered by my target audience. A sample of 30 male and female students participated on
the survey approximately. The primary data are presented through pie-charts in percentage.

Secondary data collection

For my secondary research, I used information from different websites like Google,
Wikipedia, etc, use articles regarding male beautification and also journals.

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 DATA ANALYSIS

1. What kind of hairstyle do you prefer for men from your perspective?
a) Spike b) Curly
c) Normal straight d) Long Hair
e) Bald Head

What kind of Hair style do you prefer for for men from your perspective?

10
24
17 Straight d)Long Hair e)Bald Head
a)Spike b)Curly c)Normal

14

37

This pie chart shows the percentage of opinions of 30 respondents based on first question the
survey questionnaire and the options were Spike, curly, normal straight, Long hair, Bald
head The chart shows answers for Normal straight reached a peak which was 37% of total
chart, supported by 11 respondents. When it came to spike, it supported by 7 persons & the
percentage was 24%. The percentage for long hair was 17% which was chosen by 5
persons. The percentage for curly was 14% which was chosen by 4 persons. Finally, the
percentage for Bald head was 10% which was chosen by 3 persons.

2. What type of skin color will you prefer for a man?

a) Black b) White
c) Not Black not white d) No preference

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 What type of skin color will you prefer for men?

20
26

20 34

a) Black b) White
c) Not black not white d) No preference

This pie chart shows the percentage of second question asked in the survey questionnaire
which represents the opinions of 30 respondents and the available options for this question
Black, White, not black no white, no preference The chart shows 10 persons supported
white that was 34% while black & not black not white both covered 20% of total chart
which selected by 6 persons. 8 respondent have no preference & it was 26%.

3. On the basis of the color of the eye will you prefer?

a) Black b) Brown
c) Blue d) Grey

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 On the basis of the color of the eye will you prefer?

20
30
a)Black b)Brown c)Blue d)Grey

23

27

The percentages of opinions of 30 respondents for question number three & its available
options are shown in this pie chart. The chart shows 9 persons prefer black eye that was 30%
while 8 persons prefer brown eye which was 27% of the total chart. According to the chart 7
persons preferred blue eye which was 23%. 6 respondents preferred grey which covered 20%.

4. What kind of body shape will you prefer for selecting a man?
a) Fatty b) Slim
c) Medium d) No preference

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 What kind of body shape will you prefer for selecting a man?

10 14

26

50

a) Fatty b) Slim
c) Medium d) No preference

Percentage of the opinions for the style statement of 30 respondents are shown in this pie
chart and the options for this question were Fatty, slim, medium, no preference. The chart
shows 15 persons preferred medium body shape that was 50% while slim body preferred
covered 26% of total chart which selected by 8 persons only. But when came to fatty the
percentage went to 14% which was chosen by 4 persons. Finally, 3 persons have no
preference which is 10% of the chart.

5. You will prefer man if -

a) He uses spectacle b) He uses contact lenses
c) No use of spectacle d) No opinion

8
 You will prefer man if -

16

34
14

36

a) He uses spectacle b) He uses contact lenses

c) No use of spectacle d) No opinion

This pie chart shows the percentage of given answers by 30 respondents for fifth question and
the options were use of spectacle, use of contact lenses, no use of spectacle and no opinion
11 respondents think it is important not to use spectacle for mens beautification which was
36% of whole chart. When it came to use of spectacle, it supported by 5 persons & the
percentage is 16% and 4 persons think use of contact lenses is important, so the percentage is
14%. Finally, the percentage rose sharply to 34% because 10 persons have no preference for
using spectacle or contact lens.

6. What type of nature of arm will you prefer in choosing a perfect man?
a) Thin b) Wide

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 c) Fit d) Normal

what type of nature of arm will you prefer in choosing a perfect man?

7
20

33

40

a)Thin b)Wide c)Fit d)Normal

This pie chart represents the opinions of 30 respondents for what type of nature of the arm
will they prefer in choosing a perfect man? and the available options were Thin, Wide, Fit,
Normal The chart shows 12 persons preferred fit arm that was 65% while 10 people choose
man who uses contact lens which covered 33% of whole chart. Only 2 respondents supported
uses of spectacles which were 7%. There is 6 persons who didn't give their opinions. So, the
percentage for no opinion is 20%.

7. What type of chest shape would you prefer for choosing a man?
a) Wide b) Slim
10
 c) Straight d) No preference

What type of Chest shape would you prefer for choosing a man?

20
34

30
16

a)Wide b)Slim
c)Straight d)No preference

The percentage of opinions given by 30 respondents for question number seven & its
available options are shown in this pie chart. The chart shows 10 persons choose wide chest
that was 34% while 9 persons straight chest which was 30% of the total chart. According to
the chart 5 persons choose slim chest shape which covered 16%. Last 6 persons have no
preference which covered 20%.

8. What shape of the nose of a man do you prefer?

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 a) Long Nose b) Short Nose
c) Wide Nose d) No preference

What shape of the nose of a man do you prefer?

13

34

23

30

a)Longer Nose b)Shorter Nose

c)Wider Nose d)No Preference

Percentages of the opinions for the monthly expenditure on cosmetic products of 30

respondents are shown in this pie chart and the options for this question were longer nose,
shorter nose, wider nose and no preference. The chart shows that 10 persons prefer longer
nose that was 34% of whole chart while Shorter nose covered 30% which selected by 9
persons only. But when came to Wider nose the percentage went to 23% which was chosen
by 7 persons. At the last, 4 persons have no preference, the percentage was 13%.

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 9. Would you prefer a man if-
a) He uses earing b) He tattoos in his arm
c) He uses bracelet d) He wears ring in his finger

Would you prefer a man if-

17
23

27

33

a) He uses earing b) He tattoos in his arms

c) He uses bracelet d) He wears ring in his finger

Opinions are given by 30 respondents for the reason behind preferring a man are shown in
this pie chart. According to the pie chart man wearing bracelets in peak which covered 33%
of total chart & selected by 10 persons. While it came to man with tattoos in his arms, went to
27% which selected by 8 persons. 7 respondents preferred man with ring in his finger& it was
23%. Finally, only 5 persons preferred man with earing and the percentage was 17%.

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 10. What types of shoes do You like see man wearing looks good?
a) He wears formal shoes b) He wears converse basketball shoes
c) He wears loafer d) He wears sandal

What types of shoes do you like to see man wearing looks good?

40
33

20

a) He wears formal shoes b) He wears converse basket shoes

c) He wears loafer d) He wears sandal

Opinions are given by 30 respondents for looking good by wearing shoes are shown in this
pie chart. According to the pie chart to have a better look wearing formal shoes reached a
peak which covered 40% of total chart & selected by 12 persons. While it came to Man
wearing loafer was decreased to 33% which selected by 10 persons. 6 respondents preferred
wearing converse basketball shoes & it was 20%. At the last only 2 persons selected wearing
sandal looks good.

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 SUGGESTIONS

This research has been done to check the popularity of male beautification among men and
women. After doing the entire research I have seen that. Some of the respondents also
thought that if they follow Hollywood or Bollywood style statement for maintain
beautification, culture or tradition will be hampered. But based on survey result I can suggest
that, one can maintain beautification with his own style statement without following
Hollywood or Bollywood. As it is not a popular practice in our country, Ill suggest that
people who still are not conscious about male beautification should change their perception
according to the concept of male beautification. Because according to Plato, The three
wishes of every man: to be healthy, to be rich by honest means, and to be beautiful.

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 CONCLUSION

Men are becoming beauty conscious on a large scale in recent times. New beauty parlors and
products are coming in markets which are made especially for men. The process which was
seen as feminine long ago now suddenly is involving in to it. Beauty industry is introducing a
new segment which is absolutely for men. These happenings imply that men are now
interested to take beauty care and traditional construct or masculinity is shifting from its
stand. This study presents some qualitative as well as quantitative facts that prove that the
men and women of Bangladesh to some extent is thinking out of the box in terms of beauty
care. Though the respondents analysis it is clearly understood that their view regarding male
beautification is very important in order to keep track of the latest fashion in their fingertips.
It has showed that the cultural environment and health magazine have influenced the
changing social perspective of men which has convinced them to enhance their look by using
various cosmetic products. Their beauty consciousness also plays an important role for
maintain own style statement rather than following celebrities. The fashion magazine
provides them with beauty tips and latest style which can be easily achieved at home. This
trend can be expensive for men but the reward maybe worth it. It affects mens self-esteem as
taking care of their looks makes them self-conscious. In todays highly competitive world,
careful grooming and concern about fashion helps a man to become successful at work as he
gets motivated. The reposition of male beauty has occurred in a global scale. According to
me, there is nothing wrong with this trend as long as it does not involve nudity or obscene
behavior.

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 REFERENCES

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Beauty (Accessed on 1 December, 2015)

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http://en.wikipedia.org/wiki/Physique (Accessed on December 05, 2015)

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of Technology.

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8. Tahrir, H. U., 2003. The Western Beauty Myth, London: Khilafah Publications.

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