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Course Outline
Group Formation
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Strategic Management
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Strategic Management
Origin of the concept of strategy is from military strategy in
military often refers to manoeuvring troops into position before
enemy attack
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Strategic Management
Strategy as plan, ploy, pattern, position and perspective
(Minstzberg)
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Strategic Management
Strategy involves the following:
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Strategic Management
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Strategic Management
(ii) Intended strategy that does not get realized due to reasons like out
of the reach anticipations, incorrect assessment of environment or
issues with implementation is termed as an unrealized strategy
(iii) Realized strategy that was not intended at the beginning or was
discarded due to reasons given in point (ii) is known as an emergent
strategy
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Strategic Management
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Strategic Management
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Strategic Management
The Wheel of Competitive Strategy (Michael Porter)
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Strategic Management
Context within which Competitive Strategy is Formulated
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Strategic Management
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Strategic Management
Stakeholders People who are affected by a firms performance and who
have claims on its performance
Organizational Stakeholders
Employees, Managers,
Non-managers
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Strategic Management
Levels of Strategies or Types of Strategies
Corporate-level strategy
Business-level strategy
Operational-level strategy
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Strategic Management
Reactive It is already
Pro-active It might rain
raining
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Strategic Management
There are three categories of people the person who goes into
the office, puts his feet up on his desk, and dreams for 12 hours;
the person who arrives at 5 am and works for 16 hours, never once
stopping to dream; and the person who puts his feet up, dreams for
one hour, then does something about those dreams
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Strategic Management
Porsches Mission:
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Strategic Management
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Strategic Management
Strategic Leaders: Are they the CEOs and other top level
managers?
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Strategic Management
Mission: The mission of a company sets the direction for realising
the dream
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Strategic Management
Hypercompetition This situation arises when the competition
escalates very rapidly
Examples:
Technology diffusion and access to telephone, T.V. and internet in
India
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Strategic Management
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Strategic Management
What is Strategic Management?
The SM is not only concerned with taking decisions about major
issues facing the organization but also concerned with ensuring
that the strategy is put into effect. It can be thought as having 3
main elements strategic position, strategic choice and strategic
implementation within it (Johnson and Scholes)
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Strategic Management
Strategic Choices
Strategy in Action
[Corporate-level,
[Processes, Resourcing,
Business-level,
Practice, Changing,
International,
Organising]
Innovation, Evaluation]
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