Beruflich Dokumente
Kultur Dokumente
turnaroundsituation.Shedoesnthaveenoughtimetodoitall.Fiskedoeshaveaclear
visionofwhatshewantsWEAAtoevolveto.TheNPRstandardsarehighandwell
knowforbalancingtheartofradioandintegrity.DuringthispaperIwilldiscussthree
leadershiptheoriesthatwillhelpFiskebalancehertimeandimplementhervision.The
initialstepsforFiskewillbeusingsituationalleadership.Thiswillallowhertoassesand
tacklethesituationsdependingontheskillsetandmotivationofeachfollower.Next,
FiskeshouldimplementLMX(leadermembertheory)tocreatehaveherfollowersbe
abletotakesomeitemsoffherplate.Lastly,servantleadershipwillcreateadynamic
environmentwherefollowersfeelsupportedandcaredfor.Thetransformationfor
WEAAwillutilizemanydifferentstylesofleadershipinordertohaveitturnaround.
TheissuesatWEAAfirstandforemostrevolvearounddevelopmentalleveland
accountability.Thestationhasrepeatedlybeenreferredtoasaturnaroundsituation.
Thereissomuchturnaround/volunteersleavingthatthereisnotconsistencytobuilda
foundation.Everyquartersheneededtocompileprogramminginformationfor
mandatoryreportingtotheFCC.Ithadbeenastruggletogetcompleteinformationfrom
herstaffonatimelybasis(Foster2009).Ifthestaffexpectedsomekindof
accountabilitythenthestaffwouldcomplyandalsonotdareshowuplate.Mostofthe
hostshaverepeatedlymentionedthatitwouldmakeadifferenceifthevolunteerswere
paid.Theyfeelthatbypayingthevolunteersitwouldmakeholdingthemaccountable
easier.Sincethereisnomoneytopaythevolunteerstheissuenowbecomeshowdoyou
createaculturewherevolunteersareeagertodevotetheirtimeandproduceaquality
product.ItispossibleandFiskehasseenthisfirsthandwhenshevolunteeredatthe
UnitedWay.BycreatingadynamicenvironmentFiskeandWEAAwillhaveabetter
poolofvolunteerstochooseform.About25percentofthecollegesenrolledstudents
majoredintelecommunications,themostpopularmajor(Foster2009).Thevolunteers
wouldbefightingtokeeptheirspotinsteadofjustgivingitup.
Thesituationalapproachstressesthatleadershipiscomposeofbothadirective
andasupportivedimensionandthateachhastobeappliedappropriatelyinagiven
situation(Northouse,2106p.93).Themotivationisthereforherdirectreports.
JohnsonhasstatedthatshelikestheNPRstandards.JohnsonlikedthefactthatFiske
wasintroducingNPRstandardsandahigherlevelofexpectationsforthestaff(Foster
2009).However,Fiskehasmanydirectreportsandeachareatadifferentlevel
regardingtheirskillset.Mohammedstates.Henotedthattheculturehadbeenone
wheremosthostsdidnothavejournalismorradiobackgrounds(Foster2009).
Byfocusingontheskillset/tasksforeachfollower,Fiskewillbeabletoraisethe
barandnothavetofocusonthesmallerdetailssincetheywillunderstandandknowwhat
theyaresupposedtodo.Developmentlevelisthedegreetowhichfollowershavethe
competenceandcommitmentnecessarytoaccomplishagivengoaloractivity
(Northouse,2016p.96).ThecompetencelevelissubparatWEAA.Oneprime
exampleisthefactthatFiskeknewshecouldnotarguetotryandkeeptheradio
programmingwhenthehostdecidedtomove.However,becauseoftheturnover,
turmoil,andthelaissezfairemanagementapproachatthestationanyhistoryor
documentationabouttheintellectualpropertyrights(e.g.,evidenceofaworkforhire
policyorcontract)wouldbeverydifficulttofind(Foster2009).Thiswouldhavebeen
avoidedifthedevelopmentalleveloftheteamatWEAAwerehigher.Increasingthe
developmentallevelusingsituationleadershipwillallowhertodecideifsheneedstobe
moretaskorrelationsandincreasethecapacityofvolunteerstaff.Asherstaffkeeps
increasingtheirskillsetFiskewillbeabletodelegatesomeofthedecisionmakingtothe
staff.Thiswillcreateanatmospherewhereleaderscanemergethatunderstandwhat
FiskevisionissinceshewillhopefullytransitiontobeingablehaveleadershipstyleS4.
Thedelegativeleaderlessensinvolvementinplanning,controlofdetails,andgoal
clarification(Northouse,2016p.96).AsFiskemovesthroughthedifferentstylesthe
environmentwillchangeincreasingthedevelopmentallevelandalsoaccountability.
Lastly,withthetransitiontoS4theenvironmentwillbeonewerehostsandotherleaders
canemergeandallholdeachotheraccountabletohaveWEAAoperateatNPR
standards.
ByusingLMXtheoryFiskewillcreatethechangearounddevelopmentallevel
andaccountabilitybyutilizingingroupsandbytakingthevolunteerstaffthroughthe
threephasesofLMX.Thechangewillbenoticeableassomestaffmembersmoveinto
phase2.Northousestatesthattherelationshipwilltendtofocuslessontheirownself
interestsandmoreonthepurposesandgoalsofthegroup(2016p.143).Thiswill
increasethelevelskillsetforthestaff.AsFiskebeginstocultivatetherelationshipsand
theybegintomovetophase3,amaturerelationship,Fiskewillbeabletotakesome
itemsoffherplate.Northousestatesthatleadersmayrelayonfollowerstodoextra
assignments,andfollowersmayrelyonleaderforneededsupportorencouragement
(2016p.143).Thegoalwouldbeforthe25percenttotheuniversitytowanttobepart
ofsomethingthatisspecialandsoinvolvedinthecommunity.Asnewvolunteers/staff
comestoworkatWEAAtheywillnoticehowtheingroupgetssomeofthebetter
assignments.Theywillstriveandworkhardtogettophase3withFiskeandshewillbe
abletoonceagaindelegatesomeoftheitemsthatarecurrentlymakingherhavea12
hourdaysweekafterweek.ByutilizingthemovementsinthethreephasesofLMX,
Fiskewillbeabletotackletheskillsetandaccountabilityofthevolunteerstaff.Asmore
andmoreofherstaffreachamaturerelationship,thenewcomerswillwanttodowhat
theycandoreachthatsamerelationshipaswell.
Servantleadershipfocusesonhavingyourfollowergrowasapersonoverall.
ThisisanobleapproachforFisketotakeforturningaroundWEAA.Asshebeginsto
formrelationshipswiththestaffmembersshewillfigureoutwhatmotivatesthemand
helpthemhowevershecan.Northousestatesthatservantleadershipputfollowersfirst,
empowerthem,andhelpthemdeveloptheirfullpersoncapacities(2016p.225).The
followerswillbecomeloyaltoFiskeandwillhelpherhowevertheycan.Shewillutilize
herconceptualizationskillstoguideherfollowers.Conceptualizationreferstoan
individualsabilitytobeavisionaryforanorganization,providingaclearsenseofits
goalsanddirection(Northouse,2016p.228).Asmoreandmoreofthestafffeelloyalto
Fiskeandherleadershipstyle,theywillbeeagertostayandnotdisappoint.Thiswill
createthedynamicenvironmentthatFiskeoncewitnessedfirsthadattheUnitedWayas
avolunteerherself.
Eachtheorybringsitsownadvantagesanddisadvantages.Themainissuewith
tryingtoutilizeservantleadershipformtheverybeginningisthatFiskewillstrugglewith
increasingthedevelopmentallevel/skillsetofherstaffquickly.Thisiswheresituational
leadershipwouldbeabetterchoicetobeginthetransformationofWEAA.Thiswould
allowFisketotackleeverysituationandfollowersituationallytomovetheneedle
quickly.ThiswouldcreateaccountabilityasFiskecorrectsbehaviorassheisnoticingit.
Thebehaviorwillsticksincesheisbalancingthemotivationandskillsetofeach
followersspecifictothesituation.OncetheskillsethasincreasedtheuseofLMXcan
allowFisketocreatethebondswiththosethathavebeenabletoreallyshiftintobeing
partoftheingroup.ThematurerelationshipcanallowFisketodelegatesomeofher
worksoshecanfocusongoingoutintothecommunityandconnectingwithherstaff.
Thiswouldalsoallowhertofocusoncreatingtherelationshipsheneedswiththe
administration.However,LMXwillcausesometurmoilasnoteveryonewillbepartof
theingroup.Thisiswhereservantleadershipwouldbethecherryonthetop.Fiskecan
utilizehavingherstaffgrowasshegainstheconfidenceofstudentthatwillbeeagerto
bepartofagreatprogram.Sheneedstoworkthroughtheculture,helpingtoregainthe
trustandsupportofstudentsandtheadministrationthathasbeenlostduetopriorpoor
management(Foster2009).
ThestaffatWEAAneedagreatleaderlikeFiske.Shehasshowninthepastthat
shedoeshavetheskillsetanknowledgetorunasuccessfulradiostation.Fiskeneedsto
focusondevelopingtheskillsetandaccountabilityofallthestaffatWEAA.Thiswill
freeuphertimefromputtingoutfires.Thestaffwillhavetheskillsettohandlemost
decisionsandshecanfocusonthevisionforWEAA.Withthetelecommunicationbeing
themostpopularmajorattheuniversityandabrandnewbuilding,Fiskehasthe
resourcestocreateagreatworldclassprogram.Utilizingservantleadershipwillallow
thosethatareintheprogramtofeeltakencareofandwillfighttostayintheprogram.
ThesituationatWEAAdoesrequireastrongleaderthatcanutilizemultipleleadership
theoriestobringaboutthechangeneeded.
Reference:
Foster,M.(2009).RadioStationWEAA:LeadinginaChallengingSituation.North
AmericanCaseResearchASsocitaions.RetrievedJune2,2016,from
https://cb.hbsp.harvard.edu/cbmp/content/50039137.
Northouse,P.G.(2016).Leadership:Theoryandpractice.ThousandOaks,CA:SAGE