Directing and controlling

Directing is a process of telling people what to do and seeing that they

do it the best of their ability. It include overseeing people at work, making
provision for essential facilities and creating a work environment whereby
employees may carry out to the best of their abilities.
There are several elements of directing which are carried out in the
procedure of Business Management to accomplish the wanted goals of the
organization. These elements are as follow:
Supervision- It includes observing the subordinates at the work to see
that they are working as per to plan and policies of the organization and
keeping the time schedule and do help them in solving their problem.
Motivation It is the method of stimulating people to action to
complete desired goals.
Leadership - It is the method of influencing other people to work
willingly for group objectives.
Communication It is the method of transmission of message,
information and creation of understanding in between two users.

Importance of Directing
Directing or direction function is said to be the heart of management of
process and therefore, is the central point around which accomplishment of
goals take place. A few philosophers call Direction as Life spark of an
Enterprise. It is also called as on actuating function of management because
it is through direction that the operation of an enterprise actually starts.
Being the central character of enterprise, it provides many benefits to a
concern which are as follows:
It Initiates Action Directions is the function which is the
starting point of the work performance of subordinates.
It Ingrates Efforts Through direction, the superiors are able to
guide, inspire and instruct the subordinate to work.
Means of Motivation- Direction function helps in achievement of
goals.
To Provides Stability- Stability and balance in concern becomes
very important for long term survival in the market.
Coping up with the changes- It is a human behavior that the
human beings show resistance to change.
Efficient Utilization of Resources -Direction finance helps in
clarifying the role of every subordinate toward his work.
Characteristic of Effective Control Systems
1. Accurate. Information on performance must be accurate.
2. Timely. Information must be collected, routed, and evaluated
quickly if action is to be taken in time produce improvements.
3. Objective and Comprehensible. The information in a control
system should be understandable and be seen as objective by
the individuals who use it.
4. Focused on Strategic Control Points. The control system
should be focus on those areas where deviations from the
standards are most likely to take place or where deviations
would lead to the greatest harm.
5. Economically Realistic. The cost of implementing a control
system should be less than, or at most equal to, the benefits
derived from the control system.
6. Organizational Realistic. The control system has to be
compatible with the organizational realities and all standards
for performance must be realistic.
7. Coordinated with the Organizations Work flow. Control
information needs to be coordinated with the flow of work
through the organizations for two reasons: (1) each step in the
work process may affect the success or failure of entire
operation, (2) the control information must get to all the
people who need to receive it.
8. Flexible. Controls must have flexibility built into them so that
the organizations can react quickly to overcome adverse
changes or to take advantage of a new opportunities.
9. Prescriptive and Operational. Control systems ought to
indicate, upon the detection of the deviation from standards,
what corrective action should be taken.
10.Accepted by Organization Members. For a control system
to be accepted by organization members, the control must be
related to meaningful and accepted goals.
Concept of
directiNg
Narrative
Report
Submitted by:
Allene B. ligtas
Course/Year:
BSPA III