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OVERVIEW OF OPPORTUNITIES
OVERVIEW OF OPPORTUNITIES

OVERVIEW OF OPPORTUNITIES

THE VOGUE BUSINESS REPORT SOCIAL MEDIA VOGUE PORTFOLIO FEB £3.99 Super style IMAAN, THE TAYLOR

THE VOGUE BUSINESS REPORT

THE VOGUE BUSINESS REPORT SOCIAL MEDIA VOGUE PORTFOLIO FEB £3.99 Super style IMAAN, THE TAYLOR AND

SOCIAL MEDIA

VOGUE PORTFOLIO

FEB £3.99 Super style IMAAN, THE TAYLOR AND TRENDS ANNA OF THE SEASON READING BETWEEN
FEB
£3.99
Super
style
IMAAN,
THE
TAYLOR
AND
TRENDS
ANNA
OF THE
SEASON
READING
BETWEEN
THE
HEMLINES
ALL HAIL
THE NEW
HOCKNEY
JET SET
A CELEBRATION
FASHION’S
OF INSPIRATION
HIGH FLYERS
First look
LONDON, MILAN, NEW YORK AND PARIS

MAGAZINE

First look LONDON, MILAN, NEW YORK AND PARIS MAGAZINE MISS VOGUE 99 HE RENDS F THE

MISS VOGUE

99 HE RENDS F THE EASON EADING ETWEEN HE EMLINES LL HAIL T OCKNEY CELEBRATION
99
HE
RENDS
F THE
EASON
EADING
ETWEEN
HE
EMLINES
LL HAIL
T
OCKNEY
CELEBRATION
F INSPIRATION
HI
First loo
LONDON, MILAN, NEW YORK AND PARI

MOBILE

FEB £3.99 Super style IMAAN, THE TAYLOR AND TRENDS ANNA OF THE SEASON READING BETWEEN
FEB
£3.99
Super
style
IMAAN,
THE
TAYLOR
AND
TRENDS
ANNA
OF THE
SEASON
READING
BETWEEN
THE
HEMLINES
ALL HAIL
THE NEW
HOCKNEY
JET SET
A CELEBRATION
FASHION’S
OF INSPIRATION
HIGH FLYERS
First look
LONDON, MILAN, NEW YORK AND PARIS

TABLET

HIGH FLYERS First look LONDON, MILAN, NEW YORK AND PARIS TABLET EVENTS VOGUE.CO.UK VOGUE FESTIVAL VOGUE
HIGH FLYERS First look LONDON, MILAN, NEW YORK AND PARIS TABLET EVENTS VOGUE.CO.UK VOGUE FESTIVAL VOGUE

EVENTS

HIGH FLYERS First look LONDON, MILAN, NEW YORK AND PARIS TABLET EVENTS VOGUE.CO.UK VOGUE FESTIVAL VOGUE

VOGUE.CO.UK

HIGH FLYERS First look LONDON, MILAN, NEW YORK AND PARIS TABLET EVENTS VOGUE.CO.UK VOGUE FESTIVAL VOGUE

VOGUE FESTIVAL

HIGH FLYERS First look LONDON, MILAN, NEW YORK AND PARIS TABLET EVENTS VOGUE.CO.UK VOGUE FESTIVAL VOGUE

VOGUE VIDEO

VOGUE AUDIENCE WHAT ARE THEIR CHARACTERISTICS? STYLISH Vogue readers spend more on fashion each year

VOGUE AUDIENCE

WHAT ARE THEIR CHARACTERISTICS?

STYLISH

Vogue readers spend more on fashion each year than readers of Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar

LUXURY CONSUMERS

93% of Vogue readers own designer fashion 94% own premium beauty

INFLUENTIAL

When Vogue readers last recommended a product to their friends, 54% of cases resulted in a purchase

AVERAGE AGE

Print: 34 years old Tablet: 37 years old Website: 33 years old

Source:

TGIApr 2015 - Mar 2016/TheVogue Business Report 2015 (conducted byYouGov)/ NRS Jan 2016 - Jun 2016/ The Condé Nast Fashion & Beauty Survey 2015/ Vogue In-App Survey September 2014/The Condé NastWord of Mouth Survey 2010 / Comscore Jan 2016 - Jun 2016.

VOGUE AUDIENCE CROSSOVER

VOGUE’SAUDIENCE PROFILE IS SIMILAR – WHATEVERTHE PLATFORM

60% of Vogue readers are regular Vogue.co.uk users (they access Vogue.co.uk at least once a month)

MEN 80 AB WOMEN 60 40 20 ABC1 AV. AGE • PRINT • WEB •
MEN
80
AB
WOMEN
60
40
20
ABC1
AV. AGE
• PRINT
• WEB
• PRINT AND WEB
LONDON
WORKING

80% of Vogue.co.uk users regularly read Vogue (they read at least 1 in 4 issues)

24% of those who have a touch point with the Vogue brand, do so in print, digital AND online. This audience is referred to as Vogue 3

print web print + web

Source:

Ipsos MediaCT 2014/The Vogue Business Report 2015.

VOGUE BRAND REACH

CIRCULATION

Combined print & digital ABC Jan - Jun 2016

READERSHIP

NRS Jan - Jun 2016

UNIQUE USERS

Google Analytics Oct - Dec 2016

PAGE IMPRESSIONS

Google Analytics Oct - Dec 2016

FEB £3.99 Super style IMAAN, THE TAYLOR AND TRENDS ANNA OF THE SEASON READING BETWEEN
FEB
£3.99
Super
style
IMAAN,
THE
TAYLOR
AND
TRENDS
ANNA
OF THE
SEASON
READING
BETWEEN
THE
HEMLINES
ALL HAIL
THE NEW
HOCKNEY
JET SET
A
CELEBRATION
FASHION’S
OF
INSPIRATION
HIGH FLYERS
First look
LONDON, MILAN, NEW YORK AND PARIS

VOGUE

195,053

1,239,000

1,967,599

47,517,631

PARIS VOGUE 195,053 1,239,000 1,967,599 47,517,631 MARIE CLAIRE 165,362 677,000 922,000 (Publisher’s

MARIE

CLAIRE

165,362

677,000

922,000

(Publisher’s Statement)

15,000,000

(Publisher’s Statement)

Statement) 15,000,000 (Publisher’s Statement) E L L E 171,874 743,000 850,000 (Publisher’s Statement/

ELLE

171,874

743,000

850,000

(Publisher’s Statement/ Google Analytics Oct 2014 - 2015)

15,000,000

(Publisher’s Statement/ Google Analytics Oct 2014 - 2015)

(Publisher’s Statement/ Google Analytics Oct 2014 - 2015) HARPER’S BAZAAR 110,710 159,000 * * 400,000

HARPER’S

BAZAAR

110,710

159,000 **

400,000

(Publisher’s Statement)

800,000

(Publisher’s Statement)

(Publisher’s Statement) 800,000 (Publisher’s Statement) VANITY FAIR 80,083 252,000 * 988,690*** (UK only - Omniture

VANITY

FAIR

80,083

252,000 *

988,690***

(UK only - Omniture Oct - Dec 2016)

2,928,316***

(UK only - Omniture Oct - Dec 2016)

- Dec 2016) 2,928,316*** (UK only - Omniture Oct - Dec 2016) TATLER 84,515 182,000 *

TATLER

84,515

182,000 *

313,464

3,226,389

Readership: *NRS Jul 2015 - Jun 2016 /**Harper’s NRS measured over 2 years, Jul 2014 - Jun 2016/***Vanity Fair website traffic = UK only.

PRINT AND TABLET

VOGUE PRINT & TABLET

PRINT

THE GLOBAL POWER OF VOGUE

21 editions reaching 23.5 million people

FEB £3.99 Super style IMAAN, THE TAYLOR AND TRENDS ANNA OF THE SEASON READING BETWEEN
FEB
£3.99
Super
style
IMAAN,
THE
TAYLOR
AND
TRENDS
ANNA
OF THE
SEASON
READING
BETWEEN
THE
HEMLINES
ALL HAIL
THE NEW
HOCKNEY
JET SET
A
CELEBRATION
FASHION’S
OF
INSPIRATION
HIGH FLYERS
First look
LONDON, MILAN, NEW YORK AND PARIS
NETHERLANDS
FRANCE
UK
Launched 2012
Launched 1921
Launched 1916
Readership 195,500
1,239,000
1,148,000
SPAIN Readership
SPAIN
Readership

Launched 1988

Readership 915,000

US

Launched 1892 Readership 11,037,000

Readership 915,000 US Launched 1892 Readership 11,037,000 MEXICO/LATIN AMERICA Launched 1999 Readership 1,110,000

MEXICO/LATIN

AMERICA

Launched 1999

Readership 1,110,000

MEXICO/LATIN AMERICA Launched 1999 Readership 1,110,000 GERMANY Launched 1979 RUSSIA Readership 1,570,000
GERMANY Launched 1979 RUSSIA Readership 1,570,000 Launched 1998 KOREA Readership 1,378,000 Readership 836,200
GERMANY
Launched 1979
RUSSIA
Readership 1,570,000
Launched 1998
KOREA
Readership 1,378,000
Readership 836,200
Launched 1996
Readership 823,000
UKRAINE
Launched 2013
Readership 265,000
THAILAND
Launched 2013
Readership 125,000
PORTUGAL Launched 2002 Readership 141,000 BRAZIL
PORTUGAL
Launched 2002
Readership 141,000
BRAZIL
125,000 PORTUGAL Launched 2002 Readership 141,000 BRAZIL Launched 1975 Readership 458,000 ITALY Launched 1965

Launched 1975

Readership 458,000

ITALY Launched 1965
ITALY
Launched 1965

Readership 1,023,000

Readership 458,000 ITALY Launched 1965 Readership 1,023,000 TURKEY Launched 2010 Readership 90,000 INDIA CHINA Launched

TURKEY

Launched 2010

Readership 90,000

Readership 1,023,000 TURKEY Launched 2010 Readership 90,000 INDIA CHINA Launched 2005 Readership 1,060,000 Launched 2007

INDIA

CHINA
CHINA

Launched 2005 Readership 1,060,000

Launched 2007

Readership 300,000

JAPAN Launched 1999
JAPAN
Launched 1999

Readership 245,000

Readership 300,000 JAPAN Launched 1999 Readership 245,000 TAIWAN Launched 1996 Readership 311,000 AUSTRALIA Launched

TAIWAN

Launched 1996

Readership 311,000

JAPAN Launched 1999 Readership 245,000 TAIWAN Launched 1996 Readership 311,000 AUSTRALIA Launched 1959 Readership 367,000
JAPAN Launched 1999 Readership 245,000 TAIWAN Launched 1996 Readership 311,000 AUSTRALIA Launched 1959 Readership 367,000
JAPAN Launched 1999 Readership 245,000 TAIWAN Launched 1996 Readership 311,000 AUSTRALIA Launched 1959 Readership 367,000

AUSTRALIA

Launched 1959

Readership 367,000

PRINT CELEBRATING 100 YEARS IN 2016 Editor: Alexandra Shulman Publishing Director: Stephen Quinn MUST KNOW

PRINT

CELEBRATING 100 YEARS IN 2016

Editor: Alexandra Shulman Publishing Director: Stephen Quinn

MUST KNOW FACTS & FIGURES

195,053: Circulation

1,239,000: Readership

34: Average Age of Reader

30%: AB / 64%: ABC1

5: The average number of times each issue is picked up 2: The average number of hours each issue is read for

NEWS-WORTHY

Vogue is mentioned in print media on average 3 times a day, generating £4 million worth of coverage *

Source:

Combined print & digital ABC Jan 2016 - Jun 2016 /NRS Jan 2016 - Jun 2016/ The Vogue Business Report 2015/ *calculated on rate card value, with no multiplier for greater value for editorial.

PRINT OVERVIEW OF ADVERTISING OPPORTUNITIES • Display Advertising • Promotions • Sponsorships • Reader Events

PRINT

OVERVIEW OF ADVERTISING OPPORTUNITIES

Display Advertising

Promotions

Sponsorships

Reader Events

Added Value: Vogue Notebook & Editorial Team Introductions

THEMES & SUPPLEMENTS

MARCH:

International Collections Issue

APRIL:

Best of British

MAY:

What To Want Now Supplement

JUNE:

Travel Special

JULY:

Ageless Style

SEPTEMBER:

Shop The Season Supplement

NOVEMBER:

What To Want Now Supplement

DECEMBER:

Christmas, Seasonal Supplement

JANUARY:

Looking forward to 2018

PRINT

PROMOTIONS & SPONSORSHIPS

Opportunities for us to create bespoke campaigns which sit seamlessly within the Vogue editorial environment

Our team can propose creative concepts involving shoots (still-life or with models) or using imagery supplied

by the brand

We can also offer a limited number of larger-scale supplement sponsorships to brands wishing to partner more closely with Vogue

STYLIST: VERITY PARKER. HAIR: KENNA, GHD CREATIVE DIRECTOR. MAKE-UP: JO FROST. NAILS: PEBBLES AIKENS. MODEL: SABRINA NAIT

VOGUE PROMOTION

NAILS: PEBBLES AIKENS. MODEL: SABRINA NAIT VOGUE PROMOTION Total ECLIPSE Meet ghd’s new and revolutionary styler:

Total ECLIPSE

Meet ghd’s new and revolutionary styler: ghd eclipse ® . Designed to work on the finest to the most rebellious of hair textures, it is reinventing hair styling as we know it. Photographed by Benjamin Vnuk

VOGUE PROMOTION Broderie anglaise needn’t be the reserve of good girls – toughen up a
VOGUE PROMOTION
Broderie anglaise
needn’t be the reserve
of good girls – toughen
up a Peter Pan-collar
blouse with eye-popping
digital-print jeans
Blouse, £40. Trousers, £45.
Bra top, £22. All Topshop.
Bracelet, model’s own.
Hair: Alex Brownsell.
Make-up: Lauren Parsons.
Nails; Sophy Robson.
Model: Pixie Geldof.
Stylist: Francesca Burns
The
STREETS
From Aztec-era Mexico to Fifties Paris
via silver-screen Hollywood, Topshop’s
summer collection is a whirlwind tour of
the world’s most vibrant and experimental
decades. With her unique take on
London style, Pixie Geldof shows us
how to wear it on the city streets now.
Photographs by Scott Trindle
unique take on London style, Pixie Geldof shows us how to wear it on the city
unique take on London style, Pixie Geldof shows us how to wear it on the city

VOGUE TABLET

VOGUE TABLET SHOWCASING OUR PRINT DIGITALLY DISTRIBUTION • Vogue’s digital magazine is offered to consumers via

SHOWCASING OUR PRINT DIGITALLY

DISTRIBUTION

Vogue’s digital magazine is offered to consumers via iTunes

Vogue’s existing print subscribers are given access free of charge

ADVERTISING INCLUSION

Every advertiser in the print edition of Vogue will be included in Vogue’s digital edition at no additional cost unless otherwise requested

PREMIUM OPPORTUNITIES

Vogue offers a limited number of premium advertising opportunities, including embedding video content and the capability to build more sophisticated technological features in-house

DIGITAL CIRCULATION: 9,020

Vogue has the largest digital circulation when compared to Elle, Harper’s Bazaar, Marie Claire, Tatler and InStyle

Source:

DigitalABC Jan 2016 - Jun 2016.

VOGUE TABLET

VOGUE TABLET COMMERCIAL OPPORTUNITIES STANDARD This opportunity is included in Vogue’s rate base pricing • A

COMMERCIAL OPPORTUNITIES

STANDARD

This opportunity is included in Vogue’s rate base pricing

A replica of all advertisements in the print edition

There will be an additional charge to add a web link and/or for Vogue to convert print ads to Tablet specs

PREMIUM

Limited to five per issue

Scrolling Ad: Ad inclusion with interactive ability to scroll vertically through additional content

Slide Show: Ad inclusion with multiple photo images available for instant review

30 Second Video: Ad inclusion with brief video inset, up to 30 seconds

Hot Spots: Ad inclusion with interactive touch points

PREMIUM PLUS

Limited to three per issue

Photo Explorer: Ad inclusion with interactive ability to navigate around an image

Photo 360: Ad inclusion with photo enhancement showing walk- around image of product

60 Second Video: Ad inclusion with longer video, up to 1 minute

ISSUE 2017

PRODUCTION SCHEDULE

BOOKING

DEADLINE

COPY

DEADLINE

INSERT

DEADLINE

PRINT AND TABLET ON SALE DATE

THEME/

SUPPLEMENT*

EVENTS

FEBRUARY

16 th November

18 th November

7 th December

5 th January

 

International

MARCH

14 th December

16 th December

13 th January

3 rd February

Collections Issue

APRIL

25 th January

27 th January

17 th February

10 th March

Best of British

MAY

22 nd February

24 th February

17 th March

7 th April

What To Want Now Supplement

Vogue Think Tank & Tend Talk TBC

JUNE

29 th March

31 st March

20 th April

12 th May

Travel Special

JULY

26 th April

28 th April

18 th May

9 th June

Ageless Style

AUGUST

24 th May

26 th May

16 th June

7 th July

SEPTEMBER

21 st June

23 rd June

14 th July

4 th August

Shop The Season Supplement

OCTOBER

26 th July

28 th July

17 th August

8 th September

What To Want Now Supplement

NOVEMBER

23 rd August

25 th August

15 th September

6 th October

Trend Talk TBC

DECEMBER

27 th September

29 th September

16 th October

10 th November

Christmas, Seasonal Supplement

JANUARY 2018

25 th October

27 th October

17 th November

8 th December

Looking forward to 2018

Themes and supplements are subject to change. Trend Talks dates are TBC.

PRINT & TABLET RATECARDS

PRINT ADVERTISING RATES

Page Run of Paper

£28,020

Page Facing Matter

£34,420

Page Specified Position

£36,130

Contents/Masthead

£38,870

Inside Back Cover

£42,140

Outside Back Cover

£44,920

Inside Front Cover Gatefold – 4 Pages

£149,010

Barn Door

£149,010

Standard 4 Page Gatefold

£102,670

1 st DPS

£71,290

DPS Solus/Specified Position

£63,670

DPS Run of Paper

£54,960

½ Masthead

£19,230

 

½ Page

£14,530

BOUND IN / SCENT STRIPS

National:

2

Sides

£33,630

4

Sides

£59,890

8

Sides

£119,310

16

Sides

£223,300

London & South East:

2

Sides

£22,560

4

Sides

£35,290

8

Sides

£59,890

16

Sides

£119,200

LOOSE INSERTS / TIP ONS

Costs are based on media space taken and quantity. Accepted by arrangement only. For more information please call Matilda McLean on 020 7152 3614.

PROMOTIONS

Costs are made up of a space rate as above plus a net production charge from £4,500 per page for a Vogue shoot or £1,500 per page with supplied assets. Special terms and conditions apply. For individual costings and creative ideas, please contact Vogue Promotions on 020 7152 3193.

TABLET ADVERTISING RATES STANDARD

Static

PREMIUM

£0

Static Web link

£700

NB. Charge is per issue even if creative has run before

Up to 30 second Video Ad

PREMIUM PLUS **

£3,000

Scrolling Ad/Slide Show (up to 15 slides)

£3 ,000

Multiple Links (3-5 hotspot links) **

£4,750

NB. Link will only work when connected to the web

Photo Explorer

£5,000

Image Sequencer

£5,000

60 Second Video Ad

£5,000

Virtual tour (5 hotspots and 5 portrait images) **

£5,000

CONDÉ NAST DIGITAL STUDIO

Bespoke build

POR

Cinegram/Animated

POR

VOGUE ONLINE & MOBILE

VOGUE.CO.UK GLOBAL REACH

THE GLOBAL POWER OF VOGUE

21 editions reaching 39.4 million people

NETHERLANDS FRANCE Launched 2012 Launched 2000 Visitors 162,227 Visitors 1,080,908 UK Launched 1996 Visitors
NETHERLANDS
FRANCE
Launched 2012
Launched 2000
Visitors 162,227
Visitors 1,080,908
UK
Launched 1996
Visitors
2,533,205
1,967,599
US
JAPAN Launched 2001 Visitors 1,208,786
JAPAN
Launched 2001
Visitors 1,208,786

TAIWAN

Launched 2000

Visitors 1,424,346

RUSSIA GERMANY Launched 2008 Visitors 966,733 KOREA Launched 2000 Visitors 420,000 Launched 1996 Visitors 178,092
RUSSIA
GERMANY
Launched 2008
Visitors 966,733
KOREA
Launched 2000
Visitors 420,000
Launched 1996
Visitors 178,092
UKRAINE
Launched 2013
Visitors 308,156
Launched 1996
PORTUGAL
Launched 2011
ITALY Launched 2010 Visitors 1,770,431
ITALY
Launched 2010
Visitors 1,770,431
Launched 2011 ITALY Launched 2010 Visitors 1,770,431 SPAIN Launched 2000 Visitors 3,932,529 TURKEY Launched
SPAIN Launched 2000 Visitors 3,932,529
SPAIN
Launched 2000
Visitors 3,932,529

TURKEY

Launched 2010

Visitors 73,420

Visitors 3,932,529 TURKEY Launched 2010 Visitors 73,420 BRAZIL Launched 2010 Visitors 3,172,381 Visitors 1,564,061

BRAZIL

Launched 2010

Visitors 3,172,381

Visitors 1,564,061

Visitors 120,746

2010 Visitors 3,172,381 Visitors 1,564,061 Visitors 120,746 MEXICO/LATIN AMERICA Launched 1999 Visitors 458,588 THAILAND

MEXICO/LATIN

AMERICA

Launched 1999

Visitors 458,588

120,746 MEXICO/LATIN AMERICA Launched 1999 Visitors 458,588 THAILAND Launched 2013 Visitors 68,180 CHINA Launched 2005
120,746 MEXICO/LATIN AMERICA Launched 1999 Visitors 458,588 THAILAND Launched 2013 Visitors 68,180 CHINA Launched 2005

THAILAND

MEXICO/LATIN AMERICA Launched 1999 Visitors 458,588 THAILAND Launched 2013 Visitors 68,180 CHINA Launched 2005 Visitors

Launched 2013

Visitors 68,180

CHINA Launched 2005 Visitors 19.5m
CHINA
Launched 2005
Visitors 19.5m

AUSTRALIA

Launched 2000

Visitors 1,168,752

INDIA

Launched 2010

Visitors 250,000

VOGUE.CO.UK EDITORIAL OVERVIEW • Editor: Lucy Hutchings – working alongside Alex Shulman • Exclusive content,

VOGUE.CO.UK

EDITORIAL OVERVIEW

Editor: Lucy Hutchings – working alongside Alex Shulman

Exclusive content, updated continually by our dedicated in-house online editorial team

Fashion shows catalogued on Vogue.co.uk before anywhere else

Trending articles featured

Regular industry exclusives

MUST-KNOW FACTS & FIGURES

2.0 million Unique Users 47.5 million Page Impressions Vogue.co.uk was founded in 1996

New site is responsive across all formats

AUDIENCE INSIGHTS

96% Female Average Age: 33

64%

influential fashion website

of visitors believe that Vogue.co.uk is the most

compared to Elle (23%),

Harper’s Bazaar (22%), Grazia (20%), Vanity Fair (20%), InSyle (19%) and Marie Claire (18%) 91% of Vogue.co.uk users own designer fashion 92% of Vogue.co.uk users own premium beauty

Source:

Google Analytics Oct 2016 - Dec 2016 /Comscore Jan 2016 - Jun 2016/ The Condé Nast Fashion & Beauty Survey 2015.

VOGUE SOCIAL MEDIA

AUDIENCE REACH

Facebook:

3,562,831

Twitter:

3,461,440

Instagram:

1,851,471

YouTube:

367,998

MEDIA AUDIENCE REACH Facebook: 3,562,831 Twitter: 3,461,440 Instagram: 1,851,471 YouTube: 367,998
MEDIA AUDIENCE REACH Facebook: 3,562,831 Twitter: 3,461,440 Instagram: 1,851,471 YouTube: 367,998
MEDIA AUDIENCE REACH Facebook: 3,562,831 Twitter: 3,461,440 Instagram: 1,851,471 YouTube: 367,998
MEDIA AUDIENCE REACH Facebook: 3,562,831 Twitter: 3,461,440 Instagram: 1,851,471 YouTube: 367,998

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

• •

HOMEPAGE SPONSORSHIP

The Vogue Homepage Sponsorship is our most exclusive advertising execution, offering partners a bold and beautiful integration. The Homefill responsive ad is placed within editorial content

and is repeated three times down the page

Expands to 1520x860px - one of the industry’s largest advertising unit

Can include video up to 2 minutes

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.)

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES (CONT.) Beauty Sponsorship: Homefill responsive ads (with video) 728x90 and

Beauty Sponsorship: Homefill responsive ads (with video)

Beauty Sponsorship: Homefill responsive ads (with video) 728x90 and In-Content ad (with video) SECTION SPONSORSHIP

728x90 and In-Content ad (with video)

SECTION SPONSORSHIP

Partners have the opportunity to target specific sections of Vogue.co.uk, such as Fashion, Beauty, Trends, People & Parties, News and more

Sponsorship of a section will earn your brand full ownership of the ad sites,offering a 100% SOV

BESPOKE AD UNITS

Homefill responsive ads (with video):

Positioned onVogue.co.uk and section homepages

In-Content ads (with video):

Sitting within editorial content, rather than to the side, ensuring maximum standout

DISPLAY MEDIA AND ROADBLOCKS

Standard display ad units in varying formats:

300x600, 728x90, 300x350

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

VIDEO GALLERY INTERSTITIAL •
VIDEO GALLERY INTERSTITIAL

Vogue’s newest ad unit, the video gallery interstitial, offers partners a high-impact placement within our renowned picture galleries

VOGUE.CO.UK - RESPONSIVE DESIGN

RESPONSIVE SITE DESIGN

Vogue.co.uk utilises innovative technology to adjust entire site to every device and screen size

This ensures the most beautiful and user-friendly experience on any platform

most beautiful and user-friendly experience on any platform CONDÉ NASTAD BUILDER • Vogue.co.uk is fully responsive

CONDÉ NASTAD BUILDER

Vogue.co.uk is fully responsive across all platforms

Your ad campaign can be tailored using the Condé Nast Ad Builder

Condé Nast offers a complementary Ad Builder to help clients produce responsive ad formats

The Ad Builder is a simple web tool to convert existing assets in to fully functioning, responsive ads that work seamlessly on all screen sizes and devices

to convert existing assets in to fully functioning, responsive ads that work seamlessly on all screen

VOGUE.CO.UK - CREATIVE SOLUTIONS

VOGUE.CO.UK - CREATIVE SOLUTIONS Vogue can leverage its little black book of exceptional creative talent to

Vogue can leverage its little black book of exceptional creative talent to produce compelling content for Vogue.co.uk, with a mobile-first strategy, including:

Full native offering incl. 2x types of native traffic drivers and editorially

integrated content plan

Sponsored editorial film series

Campaigns engaging our full suite of social media

Commission of Vogue contributors - film directors, photographers,

stylists, models, fashion illustrators, editors, from London to

Copenhagen, NY and LA

Still life and model shoots on international location, within UK location

house or London colourarma studio

Interactivity and standout through hover spots, parallax scrolling,

cinemagraphs, gamification etc.

Microsite development

App development

All solutions are optimised and responsive across desktop, tablet and mobile.

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES

VOGUE.CO.UK - ADVERTISING OPPORTUNITIES EMAIL OPPORTUNITIES • Partners can utilise our large email subscriber base to

EMAIL OPPORTUNITIES

Partners can utilise our large email subscriber base to extend campaigns and promotions

SOLUS EMAIL PROMOTION

38,927 delivered partner emails

Email offers advertisers the opportunity to create a 100%

branded message , sent by Vogue

VOGUE NEWSLETTER SPONSORSHIP

Daily sent to 56,455 subscribers

Offered to brands who want access to our loyal newsletter subscribers

Allows a brand to wrap a content with an ad campaign

VOGUE.CO.UK - NATIVE ARTICLES

NATIVE ARTICLES PACKAGES

Vogue’s NativeArticles Packages can include:

Copywriting by a Vogue contributor

Video

Image gallery

Competition

Supporting native media package

Production of page and supporting media assets

Investment is from £20,000

We recommend including sponsored Vogue e-newsletters, solus emails and a social media package as additional.

from £20,000 We recommend including sponsored Vogue e-newsletters, solus emails and a social media package as

VOGUE VIDEO

VOGUE VIDEO VOGUE VIDEO The ultimate destination for unprecedented access into the world of fashion,beauty and

VOGUE VIDEO

The ultimate destination for unprecedented access into the world of fashion,beauty and culture.

Within the first six months:

250k gained subscribers

23million views

75% under 34 years

1.5million page views to VideoVideo section

Weekly releases and brand new original programming including short films, series and in depth documentaries.

WEBBY AWARDS

British Vogue was the winner of two Webby Awards for the ‘The Future of Fashion With Alexa Chung’ series; both in the Fashion & Beauty category.

Best Online Film & Video

People’s Voice Award

The overall Vogue Video channel was also shortlisted in the same category.

As a People’s Voice Winner, the Vogue Video series was selected by internet users globally. With nearly 2.5 million votes cast this year, the Webby People’s Voice Awards were the biggest to date.

VOGUE VIDEO

SPONSORED EDITORIAL

The ultimate destination for unprecedented access into editorial partnership,brand participation inside of successful editorial series.

Editorially credible product integration.

Editorial usage allows for hosting on Condé Nast brand channel only.

Client to have Brand approval on the film (i.e.,not editorial approval).

BRANDED CONTENT

Creative Partnership,50/50 creative split to include brand consultation.

Working to a brand brief,allowing the product to be at the heart of the narrative.

Commercial usage allows brand to use the films on their website.

Client to have creative approval and approval on script / treatment/ director.

brand to use the films on their website. Client to have creative approval and approval on

VOGUE MOBILE

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LONDON, MILAN, NEW YORK AND PA
F INSPIRATION First loo LONDON, MILAN, NEW YORK AND PA • The Vogue audience can now
F INSPIRATION First loo LONDON, MILAN, NEW YORK AND PA • The Vogue audience can now
F INSPIRATION First loo LONDON, MILAN, NEW YORK AND PA • The Vogue audience can now
F INSPIRATION First loo LONDON, MILAN, NEW YORK AND PA • The Vogue audience can now

The Vogue audience can now access every issue of the print magazine

in full on their iPhone

Launched February 2015

From March issue 2015 all print advertisers will automatically be

included in our mobile version

Any interactive activity - e.g. links or videos - booked into the tablet

edition will be included on the iPhone free of charge

LAUNCH PARTNER - DIOR BACKSTAGE PROS:

Sole advertiser within app for launch month

Partnership included 10 ad sites within the mobile issue and one video

VOGUE.CO.UK RATECARD

DISPLAY RATES AD UNIT

SI ZE

CPM

Leaderboard

728x90

£27

MPU

300x250

£42

Double Skyscraper

300x600

£71

Billboard

970x250

£71

In-Read

30 seconds

£75

Pre-Roll

10-20 seconds

£60

Gallery Interstitial

1,000x600

£71

In-Content

420x160

£71

Roadblock (Leaderboard, Double Skyscraper, MPU)

728x90, 300x600, 300x250

£156

Roadblock (Billboard, Double Skyscraper, MPU)

970x250, 300x600, 300x251

£156

SOLUS / DEDICATED EMAIL

Supplied HTML

£8,100

(54,000 Subscribers)

SPONSORED E-NEWSLETTER

Leaderboard, Thumbnail image, 25 words copy

£3,420

(76,000 Subscribers)

SPONSORSHIP RATES *

Homepage Sponsorship News Sponsorship Fashion Shows Sponsorship Trends Sponsorship

People & Parties Sponsorship

Beauty Sponsorship Arts & Lifestyle Sponsorship Street Chic Sponsorship Vogue Shops Sponsorship Miss Vogue Sponsorship

POA

Vogue Video Sponsorship

POA

POA

Mini Vogue Sponsorship

POA

POA

POA

POA

Ad Specifications & Examples:

http://www.condenast.co.uk/digital-ad-specs/vogue

POA

POA

Please note:

POA

All rates quoted in gross. Subject to change and editorial availability. £3,500

POA

minimum spend. * Sponsorship costs dependent on section and campaign duration.

POA

Premiums may apply during Fashion Week in February and September.

BRAND EXTENSIONS

VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:
VOGUE RESEARCH THE VOGUE BUSINESS REPORT • Conducted by YouGov every two years (most recent:

VOGUE RESEARCH

THE VOGUE BUSINESS REPORT

Conducted by YouGov every two years (most recent: Sep 2015)

2,787 ABC1 respondents

Women aged 20-54 who regularly read at least one glossy

Research undertaken to gain greater insight into the behaviour patterns and perceptions of the glossy women’s magazine market

THE CONDÉ NAST CROSS-PLATFORM STUDY

Verified by YouGov

1,568 respondents

The objective was to gain a better understanding of the similarities and/all differences between print readers, digital readers and X-platform readers of Vogue

VOGUE ADVERTISING CONTACTS

STEPHEN QUINN, PUBLISHING DIRECTOR

SALLIE BERKEREY, ASSOCIATE PUBLISHER

PA TO THE PUBLISHING DIRECTOR: Devina Sanghani

DISPLAY

ADVERTISEMENT DIRECTOR Lucy Delacherois-Day

SENIOR ACCOUNT DIRECTOR Sophie Markwick

ACTING SENIOR ACCOUNT MANAGER Victoria Morris

ACCOUNT MANAGER Matilda McLean

DISPLAY (EUROPE)

ADVERTISEMENT DIRECTOR Susannah Coe

ACTING SENIOR ACCOUNT MANAGER Beatrice Crippa

DISPLAY (DIGITAL)

DIGITAL ACCOUNT DIRECTOR Charlotte Harley

DIGITAL ACCOUNT MANAGER Rachel Jansen

THE CONDÉ NAST PUBLICATIONS LTD VOGUE HOUSE, HANOVER SQUARE LONDON W1S 1JU TEL: 020 7152 3198

BUSINESS MANAGER Jess Firmston-Williams

SENIOR PRODUCTION CONTROLLER Emily Bentley

ADVERTISING ASSISTANT Honor Pheysey

SATELLITE OFFICES

HEAD OF PARIS OFFICE Helena Kawalec Tel: 0144 11 7883

ASSOCIATE PUBLISHER US Shannon Tolar Tel: 212 630 4913

REGIONAL SALES DIRECTOR (UK) Karen Allgood Tel: 0207 152 3280

PROMOTIONS & CUSTOM SOLUTIONS

PROMOTIONS DIRECTOR Blue Gaydon

ACTING PROMOTIONS MANAGER Jess Purdue

PROMOTIONS ART DIRECTOR Dorit Pollard Abigail Volks

PROJECT MANAGER Georgie Parvin

SENIOR CREATIVE SOLUTIONS ACCOUNT EXECUTIVE Georgia Brunt

DIGITAL PROJECT MANAGER Amy Maxwell

PROMOTIONS & RETAIL EXECUTIVE Charlotte Sutherland-Hawes

HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY. “Vogue is in a league of its own. We work with
HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY. “Vogue is in a league of its own. We work with

HERITAGE. AUTHORITY. INNOVATION. EXCLUSIVITY.

“Vogue is in a league of its own. We work with the best people in the international industry, whether they are photographers, stylists, hair and make-up people or set designers. We always produce unique pieces and we have the power gained over a long history to lure the most interesting creatives.”

Alexandra Shulman, Editor, British Vogue