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Running head: Supply chain management of coca cola

Supply Chain Management Of Coca Cola

Meena Rani

Stanford Canadore College


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SUPPLY CHAIN MANAGEMENT OF COCA COLA

Introduction

The world largest beverage company is coca cola. It has official trademark and best soft drinks

in the world. It is available in more than 195 countries. This company believes that they have

opportunity of infinity growth because they have 47% of the worldwide market share in the soft

drinks. The 80% share of its revenue come from North America. The strategy behind this

powerful company is its commitment to the economic success of every market in which it

operates its functions and its sustainability in the quality of the product.

The coca cola company has its three main partners which are following:

One: The coca cola company which concentrates on brands.

Second: Its bottlers who manufacture end products with great quality.

Third: The retailers who sells the goods to the public.

The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name.

The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola,

Caffeine-Free Diet Coke, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special

versions with lemon, lime, and coffee. Based on Interbrand's "best global brand" study of 2015,

Coca-Cola was the world's third most valuable brand.


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History of coca cola

The coca cola company was invented by a very well known pharmacist John Pemberton who is

from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass

kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank

Robinson.

The primary packaging of Coca-Cola happened in Vicksburg, Mississippi, at the Biedenharn

Candy Company in 1891. The proprietor of the packaging works was Joseph A. Biedenharn.

The first containers were Biedenharn bottles, altogether different from the considerably later

limp skirt outline of 1915 now so natural.

It was then a couple of years after the fact that two business visionaries from Chattanooga,

Tennessee, to be specific; Benjamin F. Thomas and Joseph B. Whitehead, proposed packaging

and were persuasive to the point that Candler marked an agreement giving them control of the

strategy for just a single dollar. Candler never gathered his dollar, yet in 1899, Chattanooga

turned into the site of the principal Coca-Cola packaging organization. Candler stayed

exceptionally content simply offering his organization's syrup. The inexactly named contract

turned out to be hazardous for The Coca-Cola Company for a considerable length of time to

come. Legitimate matters were not helped by the choice of the bottlers to subcontract to

different organizations, adequately getting to be parent bottlers.


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Brands of the coca cola companys products

Fanta
Sprite
Coca Cola Zero Diet
Minute Maid
Dasani
Valle

Supply Chain Management of Coca Cola

Supply chain management means production network management is the

system comprising of Customers, Retailers, Distributors, Manufacturer and


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Supplier. It is a system of associations that are having linkage both upstream

and downstream in various process and exercises. Each interface in the

production network speaks to development of merchandise, data stream,

exchange of records etc.

SCM includes following three main flows that is:

One: Information flow which involves demand forecast, order transmission

and delivery status reports.

Second one: Material flows which involves physical goods flow from origin

to consumption level.

Third: Financial flow which involves credit card information, account

payable, account receivable, consignments and title ownership

arrangements.

Supply Chain Process Of Coca Cola company


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Coca-Cola is likely the world's best-known brand with a nearness in each nation on earth. We

figure that you would be hard pushed to stroll into any grocery store, food merchant or retail

outlet without discovering one of its items. So how does an organization with such a gigantic

impression deal with its production network?

Wendy Manning, vice president of customer logistics as Coca-Cola Enterprises (CCE) gives us

some insight by talking about the distribution of products across.

Components of Supply Chain Process Of Coca Cola


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Ingredients of product: The organization secures the mystery of its syrup formula by

delivery fixings to its syrup processing plants as unknown "stocks", numbered one through nine.

Manufacturing plant supervisors are told the relative extents of each numbered stock, and the

blending method, yet not the fixings in the stocks, some of which are themselves blends of more

fundamental fixings. Stock no. one is known to be sugar, as high-fructose corn syrup or sucrose

(see varieties, beneath); caramel is no. two, caffeine is no. three, and phosphoric corrosive is no.

four. The personalities of stocks five through nine involve significant open deliberation

especially the incredible "stock sevenX" (the "X" has never been clarified), which is thought to

contain a blend of fundamental oils, for example, orange, lime, and lemon that is basic to Coca-

Cola's flavor.

Manufacturing and packaging of coca cola products: Franchises are the main

manufacturers of coca cola who are leading bottling and canning companies. It is strictly

controlled by coca cola company. The methods which are used by coca cola company are
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updated continuously. For example, very small changes in the shape of the can could save a

canning factory millions of dollars in production costs.

In manufacturing, there are two major steps involved that is:

First one is: creating the packaging material.

Second one is: bottling and canning the finished drink.

For a long time, Coca-Cola was delivered in glass bottles. As a result of the high cost of

conveying massive containers, they must be made near where the packaging occurred. Today,

this is no longer so essential since new bundling techniques have reformed the procedure.

Progressed packaging and canning innovation makes Coca-Cola jars and jugs light yet to a

great degree solid. The Company has contributed a considerable measure of time and cash in

innovative work to guarantee the best life cycle effect of its bundling.

By utilizing the base amounts of materials in bundling, the jars and plastic jugs are easy to

smash or to reprocess toward the finish of the underlying life cycle.

Jars are conveyed in mass to a canning plant. At this stage the jars are formed like an open

glass prepared to get the fluid drink. They are not full grown in light of the fact that the ring pull

end has still to be fitted. After this, inspection officer done the investigation to check any type of

duplication, fault or error, each can goes through a rinsing machine to make sure it is clean and

ready for filling.


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Distribution of coca cola products: Cokes distribution system is one of the most

important and is very impressive compared to all other drinks in the category. Coca Cola uses an

intensive distribution of its beverages Coco Cola Uses Manual Distribution Centre (MDC) model

which operates within densely populated areas as they involve short distances.
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The organizations dispersion framework is a standout amongst the most very much arranged

and executed contrasted with every single other drink of a similar classification. It has such an

effect on shoppers and is successful to the point that even wholesalers and distributers require the

item for their business' prosperity. Coke's position at the forefront of buyer's thoughts makes it

basic to retailers and wholesalers. They have accomplished their objective because of this high

and to the accessibility of their items everywhere throughout the world, even remote spots.

There are two main distributers of coca cola:

First one is wholesalers who hold the goods in bulk.

Second one is retailers from where a customer can buy the this amazing brand.
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Customers: Customers are the king of every market. They are the main for whom each and

every product produced. Business only exist if they have customers. No customer means no

business. It means building true partnerships that create sustainable value and profitable growth

for both our business and our customers, across all key channels.

For coca cola company, it includes following customers:

One: hypermarkets

Second: supermarkets

Third: discounters

Fourth: petrol stations

Fifth: cinemas

Sixth: cafes

Seventh: restaurants

Eight: hotels and so on.


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Information technology in SCM of Coca Cola

Coca-Cola Freestyle is a touch screen pop wellspring presented by The Coca-Cola Company

in 2009. The machine highlights distinctive Coca-Cola drink products and custom flavors. The

machine permits clients to choose from blends of kinds of Coca-Cola marked items which are

then independently administered. The machines are right now situated in real Coca-Cola

accomplices and retail stores as a piece of a continuous and progressing organization.

ETA means External Technology Assessment is a part of Cokes Global R&D department. But

unlike the other divisions, ETA isnt confined with a set of walls. They focus on outside the box,

looking for innovative solutions to Cokes problems. Instead of building a lot of internal

capabilities, the company try to increase their effort to leverage external R&D to shorten a

products time to market and accelerate our innovation. The world is changing very fast, and a

lot of innovation is driven by the outside world. So its important for Coke that to connect with

the external technologies and innovations, collaborate with them to help our internal innovations.

If company dont do this, they would be behind or obsolete. If they do this, they will keep their

competitiveness in the market and really provide the product to meet their changing consumer

needs.

ETA takes a gander at any innovation that can help Coca-Cola's business in the physical world

anything that can help increase the value of the organization. That incorporates new fixings,

new drink conveying advances, new bundling materials, new water-treatment innovations and

new refreshment handling advances like cleansing and sanitization of refreshments.


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References

Introducing the coca cola company: https://foodisgut.wordpress.com/2011/11/27/introducing-

the-coca-cola-company/

Coca cola history: https://www.worldofcoca-cola.com/about-us/coca-cola-history/

Supply chain management of coca cola:

https://www.scribd.com/doc/221117533/Supply-Chain-Management-of-Coca-Cola

Manufacturing and packaging: http://businesscasestudies.co.uk/coca-cola-great-britain/making-

the-worlds-best-known-product/packaging.html#axzz4ZXIKtgy4

Sales and customers: http://coca-colahellenic.com/en/operations/sales-and-

customers/customers/