QUESTIONNAIRE:

We are going to conduct a research about the impact of innovation on the performance of food
and confectionary Small Medium Enterprises (SMEs) in Pakistan. This is purely for academic
purpose. Name of person is not required.

Section 1: demographic information:

Gender:
Male Female
1 2
Age:
20-25 26-30 31-36 Above 36
1 2 3 4
Qualification:
Matric Intermediate Bachelor master
1 2 3 4
Experience:

Less than 2 years 2-5 years 6-10 years More than 10

1 2 3 4

Section 2: impact of innovation on the performance of Small Medium Enterprises of Pakistan.

Instructions:
Strongly agree agree Neutral Disagree Strongly disagree
1 2 3 4 5

Sr. No Description
Product Innovation
Pt1 We have developed a new model of products manufactured in 1 2 3 4 5
our company to be used for different purposes.
Pt2 We produce our products from different materials before; We 1 2 3 4 5
used the new material now.
Pt3 We have at least one product innovation and product in our 1 2 3 4 5
company.
Pt4 We launched at least one product that we have produced in 1 2 3 4 5
the market.
Pt5 Our company has at least one patent of our products are 1 2 3 4 5
manufactured.
Pt6 We are improving existing products in the field and were 1 2 3 4 5
 launched on the market as a new product.
Pt7 Instruments and equipment which could be considered as the 1 2 3 4 5
high technology is used for products that Produced in our
company
Process Innovation.
Ps1 There are changes to the manufacturing process in our 1 2 3 4 5
company during the previous year.
Ps2 We can end the previous generation of computer-aided 1 2 3 4 5
software used in our company.
Ps3 Costs are controlled during the production process in our 1 2 3 4 5
company and the savings achieved to get rid of people who
do not need.
Ps4 We maintain a record time of materials for the delivery of 1 2 3 4 5
products for every product in our company.
Marketing Innovation
M1 There are changes in packaging, design or product prices to 1 2 3 4 5
increase sales in our company.
M2 We have shown at least once to our customers that the 1 2 3 4 5
products sold can be used for any purpose other than the main
one.
M3 There are new ways to promote our company's products. 1 2 3 4 5
M4 Marketing methods that have been used previously by us 1 2 3 4 5
different from those used today.
M5 It is possible to see the characteristics, fields of use, the price 1 2 3 4 5
of products on the company website.
Customer Performance
Please now rank according to this scale 1. Very good 2. Good 3.Ok 4. Poor 5.very poor
Cp1 Number of new customers 1 2 3 4 5
Cp2 Sales to new customers 1 2 3 4 5
Cp3 Sales to current customers 1 2 3 4 5
Cp4 Number of customers who left the firm 1 2 3 4 5
Learning and Growth Performance
Gp1 Employee happiness 1 2 3 4 5
Gp2 Gathering information about new products 1 2 3 4 5
Gp3 Gathering information about customers 1 2 3 4 5
Gp4 Employee turnover rate 1 2 3 4 5