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Rich Communication Suit (RCS) - hype or reality Tomas Ledell Senior Application Consultant NokiaSiemens Networks

Rich Communication Suit (RCS) -

hype or reality

Tomas Ledell

Senior Application Consultant

NokiaSiemens Networks

2010-01-06

Trondheim

This lecture will provide some insight of the new phenomenon named RCS, and its importance to the End User.

Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success

History and future at a glance

Evolution until today

Fixed telephony XDSL

Mobile telephone

Analog Digital 2G 3G 4G

– Analog – Digital – 2G – 3G – 4G • WIFI. • Voicemail – SMS
– Analog – Digital – 2G – 3G – 4G • WIFI. • Voicemail – SMS

WIFI.

Voicemail SMS (MMS)

Convergence started Mobile and PC

Above 15 years of evolution what's next?

Tomorrow You want

Status of person you intend to contact

Dependent on statuschoice of MultiCOM

Share your life with others

Share your life with communities

Secure your personal data

Use Network instead of handheld device

Be independent on COM device of choice

Social Networking and Mobile Social Networking is the next big thing

and Mobile Social Networking is the next big thing 66% of the global 1 Internet population
66% of the global 1 Internet population visit social network or blogging sites, with twice
66% of the global 1 Internet population
visit social network or blogging sites,
with twice the growth of any of the
other five most popular sectors. Source:
Nielsen, 2009
“Mobile is a natural fit for social networks, as consumers are used to connecting with
“Mobile is a natural fit for social networks,
as consumers are used to connecting with
friends via mobile calls and text. Using the
Social Networking (SN) lends itself to mobile, due to its
always-on nature and the opportunity to include
location services. “Which type of content is key? Social
phone to access social networks doesn’t
networking, with communications like IM and email, is the
require much change in consumer mindset.”
source: Nielsen, 2009
arrowhead of fixed-mobile convergence. Communication -
in touch with friends and family - is the central piece”,
comments one major operator. Source: Strategy Analytics,
2009.

Infonetics projects „RCS subscribers to hit

1.3 million in 2010 led by Western Europe“

to hit 1.3 million in 2010 led by Western Europe“ By 2013, primarily in Western Europe
By 2013, primarily in Western Europe • there will be 94,5M RCS subscribers • RCS
By 2013, primarily in Western Europe
• there will be 94,5M RCS subscribers
• RCS service revenue will reach $4,2B
• the market for RCS handsets will be worth $3,6B
• RCS subscriber growth is expected to ramp quickly across Europe and Asia, and spread
• RCS subscriber growth is expected
to ramp quickly across Europe and
Asia, and spread to North America
and Central/Latin America by 2013
as RCS becomes more widely
available on 3G devices
• The network address book will play
a pivotal role in the success of RCS
• Future capabilities such as auto-
populating from diverse sources
(LinkedIn, Facebook, MS Outlook,
etc.) will enable increased
communications across multiple
media

Source: Infonetics Research, May 2009

Why RCS: unifying fragmented identities,

services & clients Today • Multiple clients and services • Multiple identities & numbers •
services & clients
Today
• Multiple clients and services
• Multiple identities & numbers
• Limited amount of devices
• Where is my “real data and content”
• Communication in trial & error mode
• Services hidden within complex menues
• Operator specific
Person
Service 1
Service 2
Client 1
Client 2
Client 3
Device 1
Device 2
Service 2 Client 1 Client 2 Client 3 Device 1 Device 2 With RCS • Unified
With RCS • Unified clients • One identity & one number • Multiple devices with
With RCS
• Unified clients
• One identity & one number
• Multiple devices with same handling
• Centralized data management
• Presence and capability indication
• Guided communication
• Inter-operator support
Person
Client
Service 1
Service 2
Device 1
Device 2

What does RCS do

What does RCS do Today the market is fragmented Standards in place but implementations different Scattered
What does RCS do Today the market is fragmented Standards in place but implementations different Scattered
What does RCS do Today the market is fragmented Standards in place but implementations different Scattered

Today the market is fragmented Standards in place but implementations different

Scattered consumer experience and slow market uptake

RCS Initiative tries to solve this! Profiling of existing standards to build services Based on the least common denominator theory

build services Based on the least common denominator theory Chat Multimedia Messaging Presence Image Share Video
Chat Multimedia Messaging Presence Image Share Video Share File Transfer Service Capability distribution/discovery
Chat
Multimedia Messaging
Presence
Image Share
Video Share
File Transfer
Service Capability
distribution/discovery
RCS Feature set
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
What is RCS about – The Initiative Operator driven Focus on user experience The RCS

What is RCS about

The Initiative

Operator driven Focus on user experience
Operator
driven
Focus on
user experience
The Initiative Operator driven Focus on user experience The RCS Initiative is the joint effort of
The Initiative Operator driven Focus on user experience The RCS Initiative is the joint effort of

The RCS Initiative is the joint effort of leading industry players

Initiative is the joint effort of leading industry players Commercial roll-out 2010 to speed up and
Commercial roll-out 2010
Commercial
roll-out 2010
effort of leading industry players Commercial roll-out 2010 to speed up and facilitate the adoption of
effort of leading industry players Commercial roll-out 2010 to speed up and facilitate the adoption of

to speed up and facilitate

the adoption of applications and

services that provide an

interoperable, convergent,

rich communication experience

based on IMS.

All big 5 terminal vendors committed
All big 5
terminal vendors
committed

By today more than 75 companies have joined

By today more than 75 companies have joined solaiemes … and more …

solaiemes

By today more than 75 companies have joined solaiemes … and more …
By today more than 75 companies have joined solaiemes … and more …
By today more than 75 companies have joined solaiemes … and more …
By today more than 75 companies have joined solaiemes … and more …
By today more than 75 companies have joined solaiemes … and more …
By today more than 75 companies have joined solaiemes … and more …

… and more …

GSMA RCS Initiative

Objectives

GSMA RCS Initiative – Objectives • Define a core feature set leveraging existing standards , and
GSMA RCS Initiative – Objectives • Define a core feature set leveraging existing standards , and

Define a core feature set leveraging existing standards, and implementation guideline specifications for an interoperable IMS-based communications suite

Develop reference implementations of the Rich Communication Suite for commercial devices, and validate the underlying requirements and technical specifications for service interoperability

Conduct interoperability testing in multi-vendor environments to ensure and verify the maturity of the RCS feature set

Status:

Release 1 & Release 2 & 3 Specifications approved and published http://www.gsmworld.com/rcs

Client reference implementations and networks solutions available

Intensive Interpretability tests conducted

Go-to-market activities ongoing

Company Confidential

Rich Communication Suite

From Wikipedia, the free encyclopedia

Communication Suite From Wikipedia, the free encyclopedia • Rich Communication Suite (RCS) is an industr y

Rich Communication Suite (RCS) is an industry effort focused on the use of IMS (IP Multimedia Subsystem) for providing mobile phone communication services. "Rich Communication" in itself is meaningless jargon, which refers to the use of more than just voice for communication, but has long been touted as a benefit of IMS. It is to be noted that much of the capability of RCS is already available from Internet service providers.

from the end-user point of view RCS would enable communication such as

instant messaging, video sharing and buddy lists. These capabilities would be

available on any type of devices using an open communication between devices and networks. Main features of RCS are:

Enhanced Phonebook, with service capabilities and presence enhanced contacts information

Enhanced Messaging, which enables a large variety of messaging options

including chat and messaging history

Enriched Call, which enables multimedia content sharing during a voice call. For many years Nokia and Ericsson have been pushing a "see what I see" capability, but this has failed to be taken up by operators, or the way it was deployed failed to result in great take-up by consumers.

Wider and large scale IMS deployment, Interoperability between different terminal vendor RCS clients and RCS service interworking between operators are the key aims of RCS Initiative.

What operators say about RCS…

What operators say about RCS… •"Enriching the user experience of mass-market communication services carries great
•"Enriching the user experience of mass-market communication services carries great importance for TeliaSonera. We
•"Enriching the user experience of mass-market communication services
carries great importance for TeliaSonera. We believe that RCS will
become as successful and ubiquitous as mobile voice and short
messaging services are today. Cooperation with other forerunner
operators and leading vendors is very important to ensure interoperability
and high-quality customer experience." *
Claes Nycander, Vice President of Common Development,
TeliaSonera Mobility Services
* GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008
•"The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice
•"The Rich Communication Suite Initiative is key to develop an enriched
communication experience beyond voice for all customers whatever the
devices they can use. RCS will foster interoperability between operators and
vendors, which will ensure the success of enriched communication services.
The integration of RCS Initiative in GSMA will promote a faster go-to-
market of enriched communication services and will ensure a large adoption
of these services across the operator community." *
Marc Fossier, Chief Technology Officer of Orange
* GSMA press release “GSMA to take Rich Communication Suite forewards”1 5 September 2008

RCS Devices and 3rd Party Clients

RCS Devices and 3rd Party Clients The Big 5 Terminal Vendors are supporting RCS • Mobile
The Big 5 Terminal Vendors are supporting RCS
The Big 5 Terminal Vendors are supporting RCS

Mobile RCS clients available such as fom Cicero Networks, Cesca, Ecrio, Genaker, Movial, and ohers…

PC clients: eyeP Media, Movial

Status:

All RCS involved clients tested/verified (with

different level of quality) against infrastructure

vendors RCS solution

Mobile client supporting Apple iPhone platform on

it´s way.

RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the

underlying service platform taking care of issues such

as authentication, authorization, registration, charging

and routing

service platform taking care of issues such as authentication, authorization, registration, charging and routing
service platform taking care of issues such as authentication, authorization, registration, charging and routing

Core features of RCS Release 1

User centricity in

Core features of RCS Release 1 User centricity in RCS Release 2 Scope Extend use cases

RCS Release 2 Scope Extend use cases towards BA

Support of RCS use cases also with Fixed Clients

Include legacy Interworking use cases for Messaging

Incorporate One Identity & Authentication/Authorization

One user One Identity

Multiple devices

content & handling

Enhanced Phonebook, with presence information and service capability. Communication can be

initiated by selecting one of the

available communication types. Presence information is used to communicate also personalized contact features including photo, availability and free text

Enhanced Messaging, enabling a large variety of messaging options (SMS, MMS, instant messaging) and buddy related communication history

Enriched Call, enabling multimedia

history • Enriched Call , enabling multimedia content sharing during a voice call (e.g. video share

content sharing during a voice call (e.g. video share, image share and file transfer)

Presence service plays a key role: it discovers the actual rich communication capabilities and becomes
Presence service plays a key role: it discovers the actual rich communication
capabilities and becomes a key enabler to increase the usage of new services
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success

KEY Factors moving forward

2010 year for take off if

Operators

All Actors jointly take step by step S4 S3 S2 S1 Timeline 2010-2011….
All Actors jointly take step by step
S4
S3
S2
S1
Timeline 2010-2011….

Activate RCS services in their IMS network

Launch first RCS services

Operator bundling of RCS in their basic offererings

Vendors

Infrastructure & Application IMS-RCS ready

Handset vendors launch 1st generation of terminals

3 party client launch 1st generation

End Users

Take up of service

Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda From End user perspective what is the benefit Where is RCS today What is
Agenda
From End user perspective what is the benefit
Where is RCS today
What is predicted moving forward
Key areas for its success
perspective what is the benefit Where is RCS today What is predicted moving forward Key areas
perspective what is the benefit Where is RCS today What is predicted moving forward Key areas

Internet Communities interworking

Internet Communities interworking – Usecases with Internet Communities interworking get moving • Sharing RCS Social

Usecases with Internet Communities interworking get moving

Sharing RCS Social Presence Information with internet communities like yahoo

Populate the Address book with the pictures published by friends on social networks like Facebook

Use RCS sharing services to publish pictures & videos on e.g. Flickr

Invite non RCS contacts for chat, belonging to other messaging communities like GoogleTalk

RCS will open up at the network side and at the client side

3rd party applications can use the RCS basic services as a platform for new end- to-end services

Interwork w/ Internet based social networking services will

become important

The phonebook is the foundation for interwork

RCS clients will require 3rd party APIs/extensions

Brenda Mary Mary Vick Vick Tina Tina Anna Anna Paolo Paolo Maurizio Maurizio Tina Tina
Brenda
Mary
Mary
Vick
Vick
Tina
Tina
Anna
Anna
Paolo
Paolo
Maurizio
Maurizio
Tina
Tina
Anna
Anna
Francesca
Francesca
Paola
Paola
Tina
Tina
Tina
Tina
Anna
Anna
Anna
Anna
Tom
Tom
Giulia
Giulia
Antonio
Antonio
Anna
Anna
Mary Tina Vick Anna Jenny RCS Maurizio Francesca Paola Tom Giulia Legacy (non-RCS) IMS (SIP/IP
Mary
Tina
Vick
Anna
Jenny
RCS
Maurizio
Francesca
Paola
Tom
Giulia
Legacy (non-RCS)
IMS (SIP/IP core)
Operator RCS
community
Internet and Social Networks

Other RCS operators subscribers

Legacy (non-RCS) IMS (SIP/IP core) Operator RCS community Internet and Social Networks Other RCS operators subscribers

Use Case Evolution Experience Example

Use Case Evolution Experience Example C’s PC Terminal Share (A+B) Share (A) Share (B) NAB Location
C’s PC Terminal Share (A+B) Share (A) Share (B) NAB Location Presence A B
C’s PC Terminal
Share
(A+B)
Share (A)
Share (B)
NAB
Location
Presence
A
B
 Scenario: • Party A and B are both friends of C (in his network
 Scenario:
• Party A and B are both friends of C (in his network address book), and both
are at a soccer match
• A and B both share content from the stadium
• C gets notified because he is “socially connected” to them.
• In video review start Multi-communication with Chat and/or Voice by a “push”
• All parties A – B – C can communicate real time. What started with
Video/Media
23

Conclusion

ITS NOT HYPE its REAL

Its social & Lifestyle driven

Its Not about technique

Step by Step implementation

RCS ECO solution jointly

Operators

Industry

Communities

End user

E2E view

Consumer

Business

Execution is KEY

Operators  Industry  Communities  End user  E2E view  Consumer  Business 
Operators  Industry  Communities  End user  E2E view  Consumer  Business 
Tomas Ledell, + 46702 816365 tomas.ledell@nsn.com Member of Member of Member of Runkeeper Member of
Tomas Ledell, + 46702 816365 tomas.ledell@nsn.com Member of Member of Member of Runkeeper Member of
Tomas Ledell, + 46702 816365
tomas.ledell@nsn.com
Member of
Member of
Member of Runkeeper
Member of Telecom Professionals
Member of ………