Viral Desai

Current Address: A-1002, Raj Lifestyle, Opp. GCC club, Off. Mira-Bhayander Road, Mira Road, Mumbai,
401107, Maharashtra, India
Mobile: +91 9920208800
Email: viraldesai79@gmail.com
https://in.linkedin.com/in/viraldesai79

Professional Profile
Highly motivated, results-driven, 17+ years experienced General Manager with a flair for interior and architectural design, and
competency in Digital Marketing. Offering proven track record in devising web marketing strategies that have crystallized brands by
developing digital marketing from scratch, forging strategic partnerships, and growing profits with Major Indian and international B2B
and B2C clients. Ensures the translation of brand strategy into consumer facing delivery and can support the associated teams on the
development of the marketing strategy and its implementation. Passionately obsessed with architectural details so as to realize the
intended design through sketches and software including, but not limited to, AutoCAD and Photoshop. Has engaged in and overseen
the complete lifecycle of design progressively and effectively.

Pursuing MBA Marketing Management with Digital Marketing Professional Program in association with Google by SMUDE.

Key Skills and Achievements

Expert analytical skills in areas including competitor, web
analytics, funnel analysis and analytical CRM.
Strong experience of operational processes in fast
paced/time critical environments.
Highly flexible with an adaptable attitude to ensure tasks are
delivered, able to take responsibility for decisions.
Manages digital projects to time and budget, including
creative, technical, content and marketing aspects.
Analytical with a strong attention to detail, naturally compliant
to all regulations..
Excellent leader of teams, encouraging results against
qualitative objectives - delivers a can do ethos.
Full understanding of key reviewing performance indicators
and measuring performance in terms of individual and team
performance.
Creates engaging digital experiences across websites, online
marketing and social media campaigns.

Digital Content Strategy & Design, SEO & Pay per click Optimization, Internet Brand Marketing, Digital Communications, Social Media &
Community management, Product Sales/Business Development & Growth Strategies, Video Production,, Distribution & Delivery, Blog
Authoring, Content Delivery & Distribution and last but not least by profession I am an Archie-Interior designer.

Experience Chronology
Apr 2010 - Present Sleek International Pvt. Ltd. (Asian Paints Ltd) Multiple Positions

Apr 2012 - Present GM - Retail Design and Digital Marketing

Direct Reports:
Design Centre lead, Project Manager (Retail store design), Visual Merchandiser, Order Logging, Digital Marketing
Manager, Call Centre Team leader and MIS lead.
Digital Marketing
Responsible for the strategic design, implementation and management of a range of on-line and off-line communication strategies
targeting digital media and industry engagement.
Develop strategic communications plans for promotion and dissemination of corporate and marketing content.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Write communications briefs, ensure that creative and media are effectively integrated and develop a total understanding of online
target audience and mindset modes.
Developed the Digital Market segment of the company from scratch. Achieved 30% of total sales in fiscal year 2014 through this
initiative.

Business Process Management

Establish productive, professional relationships with key personnel. Oversee the implementation and management of multiple
projects with accountability for delivery within timeline.
Negotiate strategies, implement service and process improvements with the aim of streamlining business processes.
Manage a contact centre by fostering excellent communication internally and externally, and through strict adherence to rules of
engagement. Ensure the effective management of leads via internet with proactive involvement in the entire lifecycle, right from
execution to closing.
Coordinate all phases of the companys proposal process in response to clients and commercial requests for proposals (RFPs)
and bill of quantities (BOQs). Prepare due diligence reports, test sheet layout, state budget reports, material and other
presentations.

Customer Relationship Management

Own the ultimate success of customers, including customer on-boarding, deployment, retention, activation, usage, revenue, and

Viral Desai
 renewal. Ensure that customers derive maximum value from their investments with us and fully leverage their services on an
ongoing basis.

Stakeholder Management (Vendors and Contractors)

Liaison with and develop excellent working relationships with key stakeholders including advertising and social media vendor with
the objective of co-ordinating operational activities and ensuring an effective marketing process.

Apr 2010 - Mar 2012 Brand Manager

Held overall responsibility of online and offline campaigns. Worked as the Steward of the brand to support brand promise, vision,
and architecture and improve the proposition of the company within the market.
Engaged, inspired and galvanized the organization around the brand vision, position and strategies. Drove consumer
understanding and insights that defined prime prospects needs and values in order for consumers to have stronger and more
impactful brand experiences.
Assigned qualified / interested leads to Account Managers through our CRM system.
Measured, recorded and reported weekly campaign statistics to marketing team. Ensured the marketing communications plan for
the brand includes internal and external customers through strong stakeholder planning.
Jan 2009 - Mar 2010 Davenport Ablaze Sr. Interior Designer
Key Responsibilities
Utilised proficiency and sound technical acumen in drafting drawings to ensure neatness and technical accuracy in completed jobs.
Acted as an inspiration for design team members, served as a resource and expert, provided them with guidance and being
available to answer questions to clarify the work activities.
Held overall responsibility for the design project scope-of-work and coordinated with the project and internal design team.
Developed detailed plans and 3D models showing arrangement of internal fixtures using CAD software.
Designed plan for Guinness record holder - worlds longest painting in Gujarat, India.

Jul 2008 - Jan 2009 Barbeque Nation Sr. Interior Designer

Key Achievements:
Designed 18 showrooms, office and hotels across India including Sayaji group of hotels, Pune.
Continually visited sites to manage the execution of the project with a focus on maintaining and improving the overall quality
standards.
Worked closely with external contractors and ensured consistent and transparent communication with them to provide technical
assistance throughout the construction phase.
Oct 2007 - Jun 2008 Sleek International Associate Designer
Design Coordinator and Advertising In-charge
Apr 2008 - Mar 2010 Infinity Designs (Architectural - interior design consulting services) Founder
Aug 2005 - Mar 2007 Pradip Patel and Associates Interior Designer
Dec 2005 - Oct 2007 Image Institute of Digital Technology Designer - 3D Modeller
Jul 2005 - Oct 2007 International Institute of Fashion Design AutoCAD- 3DsMax Faculty
Apr 2001 - Sep 2003 Restaurant Brands New Zealand Ltd Team Member
Jul 1998 - Jun 2000 Creative Art DTP, Screen Printing and Graphic Designer (part time)

Credentials
Professional Unitec Institute of Technology, Auckland
Development Certificate in Business Computing (Jan 2001 - Jul 2002)
Certificate in Intensive English (Oct 2000 - Jan 2001)
Train Work Institute of Management, Auckland (Apr 2002 - Jan 2003)
Level 3 Certify. In First Line Management
Image Institute of Digital Technology, Mumbai
Diploma in 3D Modelling & Character Animation (2005 - 2006)
Diploma in Architectural Design & Presentation (2004 - 2005)
ICICI Prudential Life Insurance Co Ltd
I.R.D.A. Examination 2004
Courses Creative Art, Surat (1998 - 2000) Annamalai University (2007)
Masters in Graphic Design B.Sc. - Interior Design

Additional Information
Design Competence AutoCAD, KCDW, Intri CAD 6000, 3DS MAX, Flash, Corel Draw, Revit, Adobe Premier,
Swish, Photoshop, Audition and Poser

Viral Desai
References Available on request

Viral Desai