QUESTIONNAIRE FOR CUSTOMERS

1. Name:

2. Address:

3. Age

a) Below 20 b) 21-30 c) 31-40 d) 41-50 e) above 50

4. Sex

a) Male b) Female

5. Occupation

a) Government/Public sector b) Private sector c)

Professional

d) Business man e) Others

6. Annual income

a) Below 50,000 b) Below 1 lakh c) 1 lakh- 2 lakh d)

More than 2 lakh

7. Size of the family

a) Below 2 b) 2-3 c) 4-5 d) 6-7 e) above 7

8. What is your Brand Name of your window air conditioner?

 a) LG b) Samsung c) Carrier d) voltas e) Godrej f)
anyother (specify)

9. Reason to possess a window air conditioner

a) Comfort b) Status symbol c) Allergy to heat & dust

d) High utility

e) All the above

10. Reason for preference of your brand

a) Price b) Quality c) Less power consumption d)

Less maintenance

e) Effective after sales service

11. In your opinion which media attracts and influences the

purchase decision for a window air conditioner

a) TV adv b) News Magazine c) Friends and relatives

d) Show room e) Others

12. Please indicate your satisfactory level for your brand of

window air conditioner for its price

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied

13. Please indicate your satisfactory level for your brand of

window air conditioner for its cooling effect like temperature,
humidity etc.

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied
14. Please indicate your satisfactory level for your brand of
window air conditioner for its noise level

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied

15. Please indicate your satisfactory level for your brand of

window air conditioner for its power consumption

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied.

16. Please indicate your satisfactory level for your brand of

window air conditioner for its maintenance

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied

17. Please indicate your satisfactory level for your brand of

window air conditioner for its compactness

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied

18. Please indicate your satisfactory level for your brand of

window air conditioner for its after sales service

a) Highly satisfied b) Satisfied c) Neutral d)

Dissatisfied e) Highly Dissatisfied

19. Did the dealer help you in getting the finance for the
purchase of the window air conditioner?
 a) Yes b) No

20. Will you recommend your brand to your friends and

relatives?

a) Yes b) No

21. Give your suggestions to improve your favourite product