1) Sales Strategy of Pepsico

EXECUTIVE SUMMARY

The distribution network of PEPSI is well known for its efficiency but
company constantly strives for the betterment of their distribution
network system emphasis of our study was to focus on the customer of
company i.e., the retailers. The Retail Mapping of Gurgaon is an
integral step for the assessment, development and betterment of this
system.The distribution system not only comprises the movement of
the products but also incorporates the merchandising of the product,
which is very broad in its purview. The report in corporates the analysis
of the performance of PEPSI and probing into opportunities of
increasing the market share in Gurgaon. The entire process had to be in
an organized manner in order to deliver meaningful results for the
purpose of decision-making. The report was that of market research
with surveys and observations as its major phases with the objective of
gathering of all important information material for strengthening the
position of PEPSI in Gurgaon. PEPSI boasts of having the maximum
market share in the beverage segment in Gurgaon and is in constant
process for the betterment of its product performance and customer as
well retailers satisfaction

CONTENTS
CHAPTER-1 PAGE-NO

Introduction of topic
1

Objective
2
Research Methodology
3-16
Limitation
17
Scope of study
18-20
CHAPTER-2
Industrial Profile
22-24
Company Profile
25-35
Strength and weakness of PEPSI
36-44
CHAPTER-3
SALES PROMOTION STRATEGIES OF PEPSICO
Introduction
46-47
objective of sales promotion
47-48
sales promotion strategies of pepsi
49-50

CHAPTER-4
Finding and observation
52-53
Data Analysis &interpretation
54-59
CHAPTER-5

Re commendation
61-62
Conclusion
63
Questionnaire
64-65
Bibliography
66
Annexure 67

2) STUDY ON MARKETING
STRATEGIES OF COLGATE
PALMOLIVE LTD

Contents

Executive summary 1
Introduction 2
Objective 3
Methodology 4
Literature Review 5
Company Profile 6
 Company Strategy
6
Marketing Mix
15
SWOT Analysis
26
Survey Findings
28
Retailers Survey
34
Conclusion
37
Suggestions

39
Consumer Questionnaire
Retailer Questionnaire
Bibliography

EXECUTIVE SUMMARY

The project was started on 1st December, 2016 after knowing all the relevant
information about the Colgate market and distribution, under the guidance of

.
The first part of my project involves the study of distributors allocated to me
Identification of their problem areas and helping them in order to increase
sale. For this I used the method of personal interviews and questionnaires. At
the same time, they were being made aware of the increasing network and
consumption of toothbrush customers. For this I visited around 20
distributors in New Delhi region. I was also visited 20 retailers s out of New
Delhi.

This study deals with the marketing activities for the LPG, study the
customer satisfaction level.
The customer satisfaction level is being measured through a questionnaire
and covers the important measuring coordinates of the satisfaction level. The
results from the survey are analyzed and several interesting revelations are
made in the end with suggestions to improve the image and sales of the
product.