CHAPTER 08

1) show customers how they can improve their lives with your product or service.
Stengel calls this ________________.

2) Two variables are of central importance to strategy implementation: _________

and _________. Also rank as marketings most important contributions to
strategic management.

3) _____________ product, place, promotion, and price

4) ____________ is a key to matching supply and demand, which is one of the

thorniest problems in customer service.

5) ____________ could be used to examine three or more criteria simultaneously, but

this technique requires computer assistance and is beyond the scope of this text.

6) _________________________ is the most widely used technique for determining

whether debt, stock, or a combination of debt and stock is the best alternative for
raising capital to implement strategies

7) ___________________________ is a central strategy-implementation technique

because it allows an organization to examine the expected results of various
actions and approaches

8) A _____________is a document that details how funds will be obtained and spent
for a specified period of time.

9) __________________. To use this method, divide the market price of the firms
common stock by the annual earnings per share and multiply this number by the
firms average net income for the past five years.

10) __________________. To use this method, simply multiply the number of shares
outstanding by the market price per share and add a premium.

11) ______________________________. These individuals are generally charged

with developing new products and improving old products in a way that will allow
effective strategy implementation.

12) Having an effective ______________________may be the most important factor

in differentiating successful from unsuccessful firms.

13) ______________. The best strategic opportunity might be an unserved segment.

CHAPTER 09

1) ______________ should initiate managerial questioning of expectations and

assumptions, should trigger a review of objectives and values, and should
stimulate creativity in generating alternatives and formulating criteria of
evaluation.

2) ___________________could be approached by developing a revised EFE Matrix

and IFE Matrix

3) A ____________should focus on changes in the organizations management,

marketing, finance/accounting, production/operations, R&D, and management
information systems strengths and weaknesses.

4) A_____________ should indicate how effective a firms strategies have been in

response to key opportunities and threats

5) __________________. This activity includes comparing expected results to actual

results, investigating deviations from plans, evaluating individual performance,
and examining progress being made toward meeting stated objectives. Both long-
term and annual objectives are commonly used in this process.

6) Key financial ratio; ROI, ROE, Profit margin, Market share, debt to equity, earnings per
share, sales growth, asset growth

7) The final strategy-evaluation activity, _________________ requires making

changes to competitively reposition a firm for the future.

8) business environments are becoming so dynamic and complex that they threaten
people and organizations with______________ which occurs when the nature,
types, and speed of changes overpower an individuals or organizations ability
and capacity to adapt

9) ________________ is often emotionally based and not easily overcome by

rational argument.

10) _________________ should place an organization in a better position to capitalize

upon internal strengths

11) 11)____________________ may renew confidence in the current business strategy

or point to the need for actions to correct some weaknesses
 12) The _________________ analysis requires that firms seek answers to the
following questions and utilize that information, in conjunction with financial
measures

13) __________________ can be defined as alternative plans that can be put into
effect if certain key events do not occur as expected.

14) A frequently used tool in strategy evaluation is the _______

15) ___________is defined by the a systematic process of objectively obtain- ing and
evaluating evidence regarding assertions about economic actions and events to
ascertain the degree of correspondence between these assertions and established
criteria, and communicating the results to interested users.

16) Independent auditors use a set of standards called __________________

17) Mintzberg refers to strategic planning as an __________, whereas strategy

scientists use the term_________.

18)_______________ contend that top executives are the only persons in the firm with
the collective experience, acumen, and fiduciary responsibility to make key
strategy decisions

19) _____________ advocates argue that lower- and middle-level managers and
employees who will be implementing the strategies

20) ____________ and ___________ are mostly based on a firms external

assessment,

21) _____________ and _____________ are largely based on an internal assessment.

CHAPTER 10

1) _____________ refers to actions an organization takes beyond what is legally

required to protect or enhance the well-being of living things.

2) _____________ refers to the extent that an organizations operations and actions

protect, mend, and preserve rather than harm or destroy the nat- ural environment.

3) _________ is good business.

4) ___________ can derail even the best strategic plans

5) __________ can be defined as principles of conduct within organizations that

guide decision making and behavior

6) ____________ is a prerequisite for good strategic management

7) _____________ is a document that provides behavioral guidelines that cover daily

activities and decisions within an organization.

8) _____________ refers to policies that require employees to report any unethical

violations they discover or see in the firm.

9) ____________ is defined as the offering, giving, receiving, or solicit- ing of any

item of value to influence the actions of an official or other person in discharge of
a public or legal duty.

10) ___________ is a gift bestowed to influence a recipients conduct

11) ______________ embraces managerial philosophy and thinking at the highest

level of the firm, and concerns what responsibilities the firm has to employees,
consumers, environmentalists, minorities, communities, shareholders, and other
groups.

12) Using foreign workers is known as ____________ in Japanese

13) __________ is defined as surroundings in which an organization operates,

including air, water, land, natural resources, flora, fauna, humans, and their
interrelation.

14) ____________ that reveals how the firms operations impact the natural
environment

15) _________ doing more than the bare mini- mum to develop and implement
strategies that preserve the environment.

16) ____________changing practices only when forced to do so by law or

consumer pressure

17) the _____________ is a network of the national standards institutes of 147

countries, one member per country.

18) ____________ refers to a series of voluntary standards in the environmental field.

19) _____________is a set of standards adopted by thousands of firms worldwide to

 certify to their constituencies that they are conducting business in an
environmentally friendly

CHAPTER 11

1) Organizations that conduct business operations across national borders are called
_________________________.

2) _______________. refers to countries imposing tariffs, taxes, and regulations on

firms outside the country to favor their own companies and people.

3) ______________is a process of doing business worldwide, so strategic decisions

are made based on global profitability of the firm rather than just domestic
considerations

4) A _____________ includes designing, producing, and marketing products with

global needs in mind, instead of considering individual countries alone

5) Two consecutive quarters of a decline in real gross domestic product is commonly

used as a definition of a ___________.

6) In Japan, for example, business relations operate within the context of _______,
which stresses group harmony and social cohesion.

7) In China, business behavior revolves around ____________, or personal relations.

8) In South Korea, activities involve con- cern for ___________, or harmony based
on respect of hierarchical relationships, including obedience to authority.

9) Chinese workers believe in________________, the practice of harnessing natural

forces.

10) U.S. managers in Japan have to be careful about ____________________,

whereby Japanese workers expect supervisors to alert them privately of changes
rather than informing them in a meeting