RAKESH GAHTORI

09718443913
rakesh.gahtori@gmail.com

OBJECTIVE
Achieve professional excellence through competency, commitment, accountability,
collaboration and proactive vision to meet corporate goals and organizational productivity in
sales & marketing area.

PROFILE SUMMARY
Bring creativity and innovation to sales and marketing practices.
Effective leadership to support the team environment for greater output.
Experienced in new business development, market development, product branding
and product positioning.
Handle supply chain management and distribution network.
Market penetration and sales efforts for higher organizational profitability.
Conduct the marketing activities and event management.
Management of key accounts including Corporate, Government and Trade
Institutions.
Customer orientated outlook to bring Doctors and Institutions as business partners.

CORE COMPETENCIES

Sales & Marketing

Manage the sales and marketing operations and be accountable for top-line and
bottom-line growths.
Define and implement the strategies for market penetration and market development.
Stay on top of the business and proactively adapt creative marking practices.
Competitive analysis to formulate new marketing strategies and strengthen the brand
image of the company.

Relationship Management
Build and strengthen the relationships with key accounts, medical fraternity and
opinion leaders.
Closely coordinate with the product managers and region heads. Ensure smooth and
profitable operations.
Identify and network with financially strong and reliable channel partners, make
progress towards deeper market penetration and reach.
Sales Promotion
Conduct the marketing activities and events such as doctors meets, conferences,
symposia, patient education training programs and live demo etc. for brand
awareness, visibility, increased prescriptions & sales.
Media planning and advertisements to increase the top of the mind recall.
Manage all the aspects of the TENDER BUSINESS from tender procurement,
arrangement of requisite documents and finalization of the rates to be quoted. Meet
key contacts responsible for tender finalization and thus ensure the tender clearance &
approval of products to generate effective gross margins/volume.
Manage key accounts through deeper engagement and customer orientation.

Team Management
Direct, motivate and train the field sales team for optimum performances.
Set targets and accountability. Promote collaboration.

WORK EXPERIENCE
Working as an Area Sales Manager with UNICHEM Labs from May2014 to May
2015.
Worked as a RBM in CMR Life Sciences from Feb2013 to May2014.
Worked as an Area Sales Manager with Intas Pharma in their Cardiac Division from
Jan2007 to Jan2013 in Delhi.
o Led a team of 5 FSOs. Successfully managed the area.
o Focused approach, assigned 10 Nursing Home Data and Top Drs Calls
Marked for Specific Products (Brand per Dr/CAP yield per Dr).
o Helped establish Loparin currently as the 2nd biggest brand in Enaxopyrin.
o Achieved or exceeded the sales targets on monthly basis.
Worked with Intas Pharmaceuticals in their Suprima Division (Cardiac+diabetic) as a Field
Sales Officer (FSO) initially at Gwalior(MP) and later in Delhi from Apr2003 to
Jan2007.

REMARKS / ACHIVEMENTS
Significantly achieved / exceeded the sales target and further got promoted as an Area
Sales Manager while working with Intas Pharma.

A large number of new products were successfully launched during that period (as FSO
and FSE). Some of the new launched products were Loparin, Terofib, Clavix, Clavix
AS, Embeta-XR.

Excellent relationship management with contacts at Max Balaji, Pushpanjali Crosslay,

Sir Ganga Ram, G.B. Pant, Saroj, Jaipur Golden, Ram Manohar Lohia, B.L. Kapoor
Memorial Hospital and Delhi Heart & Lung Institute etc.
EDUCATION
BSc (Physics, Mathematics and Chemistry) from Kumaon University, Nainital.
Higher Secondary (Physics, Mathematics and Chemistry) from UP Board.