UNIVERSITAS INDONESIA

FAKULTAS EKONOMI & BISNIS

DEPARTEMEN AKUNTANSI
PROGRAM STUDI S-1 REGULER

SYLLABUS
BUSINESS COMMUNICATION (KOMUNIKASI BISNIS)
SECOND SEMESTER 2016/2017

No Nama Pengajar Alamat E-mail

.

Subject Code ECAU6019101

Subject Title Business Communication
Credit Value 2
Pre-requisite/ Introduction to Business
Co-requisite/
Exclusion
Role and This course is designed to prepare students to be able to
Purposes communicate clearly, concisely and persuasively in business
setting, as communication as a critical component for success in
the workplace. In this class, we will discuss strategies for
effective communication, to identify objectives, analyze
audiences, choose information, and create the most effective
arrangement and channel for that message.

At the beginning of this course, students will discuss thinking

skills, which will encourage students to apply critical thinking
skills such as: ability to deliver key idea, ability to compare,
analyze and evaluate alternative choices and ability to justify
and draw a conclusion. With a good thinking skill, students are
expected to be able to communicate their idea / information to
diverse and possibly resistant audiences and present that
information in a credible and convincing way.
Subject Upon completion of the subject, student will be able to:
Learning
Outcomes LG:

Students will have good oral and

written communication skills

LO E: LO D: Output:

Students are able to Students are able to Special Report

communicate clearly and communicate clearly and
concisely in presentation concisely in writing /Campaign
and discussion business/academic report

Output:
Oral Presentation LO C: Output:

Students are able to analyse Audience Mid Exam

Centered Audience-
centered
Analytical
Essay
LO B:
Output:
Students are able to think critically
Analytical Essay

LO A: Output:

Students are able to findSummary

main idea
Subject
Synopsis/ Wee Topic and Sub LO Assignment Reading
Indicative k# Topic Materials
Syllabus
1 Introduction: A Assignment: Writing A BT (1-3)
The importance Summary of Chapter 1-
of effective 3 of Bovee
communication
The Assignment sent via
communication e-mail to instructors.
process
Due Date: Weekend
General Lecture:
Ibu Ratna Dewi
Antarina
On February 6, 2017

2 Feedback on the A,B Lecturers may use Critical

summary: Main collaborative learning Reading
Idea or small group literature.
discussion for reading
Thinking Skill: Marzano,
Analytical Thinking and thinking skill
exercise in the class. et.al,
- Matching
(Compare & Other
contrast) Assignment:
Revision on Summary materials on
- Classifying
- Analysis of by comparing with critical
error other source discussing reading /
- Generalization similar topic (applying writing
- Specifying Thinking Skill) summary.
Due Date: weekend

3 Three Steps of A,B Assignment: BT (4-6)

Writing Process
- Planning, Analytical Free
Writing, Essay: Students are
Revising: What required to find at least
to do? 2 articles discussing
- Strategy for one topic with different
delivering: views (related to
positive, Accounting / Business
negative, and issue) and are asked to
persuasive write their own essay
messages by applying thinking
by applying skill and strategies for
Audience writing.
centered
Due Date: Weekend
approach
- Ethic and
Ettiquette in
Business
Communicatio
n
Wee Topic and Sub LO Assignment Reading
k# Topic Materials

4 Feedback on A,B, Class Discussion: Raimes

Analytical Free C Lecturer and students
Essay
Rules of Academic
Essay:
Plagiarism and some
issues with ethic in
Academic writing
(how to use proper
citation and
quotation and
bibliography)
discuss whether
students have applied
Thinking Skill and
Audience Centered in
their essay take an
essay as an example
for class discussion
Assignment:
Revision on Analytical
Free Essay

Data commentary
(Hedging/weaken Due Date: Weekend
statement)

5 Ethics and A,B, Collaborative Learning Bovee

Etiquette in C,D about Ethic and
Business Etiquette in Bussiness Other related
Cmmunication Communication and reading
how it changes in in
Communication 21st Century.
in 21st Century
(Guest Lecture?) Explanation for the Mid
Term Essay.

MID EXAM WEEK Students are required to submit an Essay based

on Discussion in Week 5. The Mid Exam Essay is expected to be at
maximum 5 pages. Students are expected to apply all strategies that
have been learned: Thinking Skill, Audience Centered Approach,
Rules of Academic Essay and Data Commentary in their Mid Exam
Essay
 Wee Topic and Sub LO Assignment Reading
k# Topic Materials

6 Presentation A,B, Active lecturing Bovee 16-17

Techniques 1 C, E
(conceptual) Small Group Discussion
Applying three to prepare the
steps in collaborative project.
Presentation. Students are asked to
Non Verbal make timeline for their
Aspects project and brainstorm
(gesture, eye about the topic for their
contact, facial group special report
expression) and how each
Students are asked individual will
to discuss the topic contribute to the
for their final project collaborative project.
in a group: A
Collaborative Special Assignment: Students
Report/ Campaign /
are asked to prepare
Business Proposal
their group
presentation next
week.

7 Group Presentation A,B, First round of group

Practice 1 C, E presentation practices
and feedback.

8 Group Presentation A,B, Second round of

Practice 2 C, E individual presentation
practices and feedback.

9 Group Presentation A,B, Students are expected

1 Special Report C,D, to deliver their special
E report presentation in
group.

1 Group Presentation A,B, Students are expected

0 2 Special Report C,D, to deliver their special
E report presentation in
group.

FINAL EXAM WEEK

Students in groups are asked to submit their magazine / blogs / Poster or

any media they use for their group special report/ campaign. Individually,
students must submit their part of their group project as an individual
article / essay for their Final Exam Essay

Teaching/Lear Teaching methods used in this course includes: active lecturing, small
ning group discussion and problem based learning.
Methodology

Assignment Summary/Essay:
Instruction Summary/Essay is an individual assignment, typed in words document,
using 12 font Times Nes Roman, 1,15 spacing, medium margin, A4
 letter with maximum 2 pages for each summary/essay.

Final Project (Special Report)

Special report is a group final assignment which will be presented in
group presentation and printed or published in website. The Final
Project Theme for this semester is: Indonesias position in AEC
(ASEAN ECONOMIC COMMUNITY).
Eventhough this report is a group project, each students must write
one article in the special report representing his/her analysis on his/her
chosen special topic related with the group theme. Additional
information regarding this project will be discussed in the class.

Assessment Specific % Intended Learning Outcomes

Method in Assessment Weightin
Alignment Methods/Tasks g
with Intended A B C D E
Learning Continuous 100%
Outcomes Assessment
GROUP 20%
V = Teaching
Special Report V V V 20%
and Learning
(20%)
Activities
INDIVIDUAL 80%
% = Assessed
Summary (10%) V
for AoL
Analytical Essay V V
(10%)
Mid Exam Essay V V V
(20%)
Special Report V V V 40%
Individual part
(20%)
Individual V V V 40%
Presentation
(20%)
Student Study
Effort Class Contacts:
Expected Lectures 10 hours
Group work 7.5 hours
Presentation 7.5 hours
Other student study effort:
Preparation for project/assignment/tests 25 hours

Reading List Required Readings:

and Bovee, Courtland L., and Thill, John V. Business Communication
References Today, 12th Edition, Pearson Education, 2014 (BT)

Raimes, Ann, 2005. Keys for Writers. 4th Ed. Boston: Houghton Mufflin
Company.

Supplementary Readings:
Marzano, et.al. Dimensions of Thinking: A Framework for Curriculum
and Instruction, and other books and resources on Critical
Thinking.

Readings required related to the topics discussed above.


Date: _________________________ Course: ________________________
Student: ____________________________ Student Number: ________________
TRAIT Unsatisfactory
(1)
1. Introduction No Topic or Key points is
introduced or the introduction is
irrelevant to the presentation.
2. Content The student has little or no
understanding of the content and
demonstrate little or no originality
in the presentation.
3. Organisatio Present information and ideas in a
n of poorly developed logical sequence
Presentatio which audience finds difficult to
n follow.
4. Visual Aids The visual aids are poorly
designed or they are largely
unrelated to the presentation
5. Voice and The students mumbles,
Pace incorrectly pronounce terms, is
not expressive.
Delivery is too fast or too lengthy
and there are inappropriate
pauses that distract the
audiences understanding.
6. Audience The student has demonstrated
Engagemen only one or none of the following
t attributes: encourage interaction
(telling stories, etc); appropriate
eye contact; poise and body
language.
Presentation Rubric
Rater: __________________________________
Satisfactory
(2)
Topic, Key points and purpose of
the presentation is introduced
with clarity.
The student has an adequate
knowledge of the content and
demonstrated originality (at
times) in the presentation
Present information and ideas in
a reasonable level of logical
sequence which audience can
follow.
The visual aids are well
designed and effectively support
the presentation at times
The student has a clear voice,
uses mostly precise
pronounciation and is expressive
at times.
Delivery is slightly fast or slow
and there are occasional
inappropriate pauses during the
presentation.
The student has demonstrated
two of the following attributes:
encourage interaction (telling
stories, etc); appropriate eye
contact; poise and body
language.
Rater Sign: ______________________________
Exemplary Score
(3)
Topic, Key points and purpose of the
presentation is introduced in a clear
and interesting way which captures
the audiences attention.
The student has a thorough
knowledge of the content and
consistently demonstrated originality
in the presentation.
Present information and ideas in a
logical and interesting sequence
which audience can easily follow.
The visual aids are well designed and
confidently used, which effectively
support the entire presentation
The student has a clear voice, uses
precise pronounciation, and
expressive thoughout the
presentation.
Presentation at a good pace without
any inappropriate pauses during the
presentation.
The student has demonstrated all of
the following attributes: encourage
interaction (telling stories, etc);
appropriate eye contact; poise and
body language.
 Writing Rubric

Date: ______________________ Course: ________________________ Rater: __________________________________

Student: ____________________________ Student Number: ________________ Rater Sign: ______________________________

TRAIT Unsatisfactory Satisfactory Exemplary Score

(1) (2) (3)
1. Logic and Has no clear and specific Has clear, but could be either too Has clear and specific focus (or
Organization focus (or has too many idea). narrow or too broad, idea. thesis).
Mostly has no unity or Generally develops unified and Organizes the idea logically
coherence within paragraph coherent ideas within paragraphs with paragraphs and connects
or lacks connection between with adequate transitions. them with effective transit-ion.
para-graphs.
2. Language, Some sentences structure Sentence structure is acceptable. Sentences are well structured.
spelling, and are unacceptable Writing contains a few errors but Clear from languange, spelling,
grammar Writing contains numerous not distracting. and grammar error.
errors in language, spelling,
and grammar.
3. Developme Most ideas are unsupported Some reasoning is unclear. Most ideas have clear
nt of idea (or Most information given to Some support for ideas is irrelevant reasoning
quality of support ideas is not relevant. or inadequate. Supports most ideas with
argument) effective examples, data/
details, and references
4. Purpose The purpose and focus of the The writer decisions about focus, The writer has made good
and Audience writing are not clear to the organization, style and content are decisions about focus,
reader (lack of awareness) generally acceptable but sometimes organization, style and content
Writer focused interfere with the purpose of the so as to achieve the purpose of
writing the writing
Occasionally losses audience focus Consistently addressess the
right audience
5. Format Does not write formally or
use incorrect academic /
business format
Has almost no reference or
no referencing system being
used
Date: ______________________ Course: ________________________
Student: ____________________________ Student Number: ________________
TRAIT Unsatisfactory
(1)
1. Deliver Key Failure to identify the core
Ideas/Points of ideas and issues.
Only show or repetition of
data/facts
2. Comparison, Lack of ability to compare,
Evaluation and evaluate and analyze
Analysis alternative choices for key
ideas/issues based on
evidence/data/facts.
3. Demonstrate to Lack ability to develop
justify an argument for alternative
argument with choices with supporting
supporting evidence/relevant
evidence/relevan references
t references
4. Conclusion and Lack of ability to synthesize
generalization and draw conclusions,
Writes formally and uses correct
academic / business format, with
few mistakes.
Follows approriate referencing
system for in-text citation and
bibliography, but some reference is
not properly written or placed.
Critical Thinking Rubric
Rater: __________________________________
Rater Sign: ______________________________
Satisfactory
(2)
Ability to identify some component
the core of ideas/issues
Explain some connections between
the core of ideas/issues and the
data/facts
Demonstrate limited ability to
compare, evaluate and analyze
alternative choices for key
ideas/issues based on
evidence/data/facts.
Demonstrate limited ability to
develop argument for alternative
choices with supporting
evidence/relevant references
Demonstrate limited ability to
synthesize and draw conclusions,
Writes formally and uses
correct academic / business
format
Follows approriate referencing
system for in-text citation and
bibliography
Exemplary Score
(3)
Accurate identification of all
core of ideas/issues
Explain connection between
the core of ideas/isues and
the data/facts
Demonstrate good ability to
compare, evaluate and
analyze alternative choices
for key ideas/issues based on
evidence/data/facts.
Demonstrate good ability to
develop argument for
alternative choices with
supporting evidence/relevant
references
Demonstrate good ability to
synthesize and draw
 Lack of ability to reconcile Demonstrate limited ability to conclusions,
and integrate point of reconcile and integrate point of Demonstrate good ability to
views views reconcile and integrate point
of views

Groupwork Rubric (peer Review)

= To be used to weight group component on group assignment / presentation =

Date: ______________________ Course: ________________________ Rater: __________________________________

Student: ____________________________ Student Number: ________________ Rater Sign: ______________________________

TRAIT Unsatisfactory Satisfactory Exemplary Score

(1) (2) (3)
1. Working with Rarely listens to, shares with Usually listens to, shares with Almost always listens to,
others and supports the efforts of and support the effeorts of shares with, and supports
others. others. the efforts of others.
Often is not a good team Does not cause waves in the Tries to keep people
player group working well together
2. Contribution Rarely provides useful ideas Usually provides useful ideas Routinely provides useful
s when participating the when participating in the ideas when participating in
group and in classroom group and in classroom the group and in classroom
discussion discussion. discussion.
May refuse to participate A satisfactory group member A definite leader who
who does what is required contribute a lot of effort
3. Time Rarely get things done by Usually uses time well Routinely uses time well
Managemen the deadline throughout the project, may throughout the project to
t Group has to adjust work procastinated in one thing but ensure things get done on
responsibilities because of always gets things done by time
inadequate time the deadlines. Group does not have to
 management Group does not have to adjust adjust work responsibilities
work responsibilities because because of time wasting
of time wasting
4. Quality of Provides work that usually Provides good quality work. Provides high quality work.
work needs to be checked /
redone by others to ensure
quality