INTRODUCTION

Coca-Cola is a leading beverage company in the world.

Company deals in different types of beverages such as soft
drinks and juice. Company operates its business in more
than 200 countries of the world. Company has 146200
employees through out the world those serves 3500
beverages to the customers. In the world, company also
serves 1.8 billion customers per day that helps the company
to achieve competitive advantages in the international
market. The Coca-Cola Company has more than 275
worldwide bottling partners, those works together for the
refreshment of customers and to drive the global success.
Company has a strong portfolio of products, from diet and
regular sparkling products to still beverage. Company deals
in fruit juice, fruit drinks, waters, sports and energy drinks,
teas, coffees, milk and soya based beverages (The Coca-Cola
Company).

LABOUR RELATION

Employees are the most important assets for the company.

In the Coca-Cola Company, relationship with the labors or
employees are stronger that support company to motivate
them towards the job and culture. Coca-Cola also has some
policies that support in creating stronger relationship with
the employees or labor. Company is committed to provide
effective labor practices and welfare of employees that
support company to reduce discrimination. In order to create
effective relationship with the labor, company has opened
door policy that supports employees to develop the
understanding of company about the problems that
employees faced in their life as well as in work (The Coca-
Cola Company).

DIVERSITY PRACTICES
 In its recruitment process, company also follows diversity.
Company sees diversity as more than just policy and
practices. Company believes that diversity is an integral part
of the company that provides the directions to operate
business and see future in the market. It helps the company
to achieve competitive advantages in significant manner.
Diversity at workplace also supports the company to create
work environment that provides opportunities to the
associates of equal access of information and development
of their work as well as personal life. Company also seeks to
build an effective working environment that support
company to develop multi culture environment and leverage
global team of associates, which has talent and ideas (The
Coca-Cola Company).

Case against Coca-Cola Kerala State: India

In a number of districts of India, Coca Cola and its

subsidiaries are accused of creating severe water shortages
for the community by extracting large quantities of water for
their factories, affecting both the quantity and quality of
water. Coca Cola has the largest soft drink bottling facilities
in India. Water is the primary component of the products
manufactured by the company.

There have been numerous public protests of The Coca-Cola

Companys operations throughout India, involving thousands
of Indian citizens and several non-governmental
organizations. Protests against the Coco Cola factories have
taken place in a number of districts including: Mehdiganj
near the holy city of Varanasi; Kala Dera, near Jaipur,
Rajistan; Thane district in Maharashtra; and Sivaganga in
Tamil Nadu.
 The protests by villagers from Plachimada, in the southern
state of Kerala have shown the strength of community-led
activities, even against this global multi-national company.
Through round-the-clock vigils outside the factory gates,
they have managed to temporarily shut down Coca-Colas
local bottling plant. As of early 2007, the factory had
remained closed for a number of years and a combination of
community action and legal redress was aimed at permanent
closure.

CONCLUSION

From the above discussion, it can be concluded that Coca-Cola has an

effective recruitment process that support employees to identify the job
description and to understand about the companys operations in the national
and international market. To make informed their human resources decision,
company collect the information of market trends and tastes and preferences
of customers. It helps the company to make supportable products in the
market and to achieve competitive advantages. Company has stronger
relationship with the labor that helps in providing training and creating
diversity practices in the market.

It can also be concluded that the compensation policy provides the benefits
to the employees that support company in making multi culture
environment.