CHAPTER -1

INTRODUCTION
1.1 Profile Organisation/Company:

WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for

smartphones with internet access. In addition to text messaging, users can send each other
images, video, and audio media messages. The client software is available for Google Android,
BlackBerry OS, BlackBerry 10, Apple iOS, Nokia Series 40, Symbian S60, Nokia Asha platform
and Microsoft Windows Phone. WhatsApp Inc. was founded in 2009 by American Brian Acton
and Ukrainian Jan Koum (also the CEO), both former employees of Yahoo!, and is based in
Mountain View, Santa Clara County, California.

WhatsApp just surpassed 300 million users worldwide.

In the last four months alone, the mobile messaging app has acquired 100 million users. Users
are also now sending 11 billion messages per day, up from 8 million daily in April.
WhatsApp has recently made a concerted effort to attract new users from emerging markets. For
example, it has offered residents in Southeast Asia an option to pay a small fee for a data-light
version. This allows low-income mobile users to circumvent monthly carrier data fees.
The app is free on most platforms, but charges users 99 cents after one year of use. This business
model draws consumers in. The fact that there's no distracting ads helps WhatsApp retain users.
WhatsApp founders have famously said they're anti-ads and will never include them in the app.
WhatsApp has overtaken China's immensely popular WeChat, which has an impressive 300
million registered users but only about 195 million that are active. It is also ahead of Line (200
million users), Viber (200 million), and even Skype (280 million).
The large user numbers across services are a clear signal of the overall popularity of OTT (over-
the-top) messaging (messaging that goes over the Internet via data connections rather than
carrier-controlled networks), and its staying power. OTT messaging threatens cell carriers, who
lose voice and text revenue, and social networks like Facebook which have not been able to
maintain control of the messaging market.

WhatsApp now has 400 million monthly active users, or people who use the app at least once in
a month, according to a Dec. 19 company announcement. Facebook, Twitter, and other platforms
really need to watch out, or they may see a huge part of their user bases spend more and more
time on WhatsApp - which offers a far less cluttered and ad-free environment
WhatsApp's closest competitors are from Asia: China-based WeChat and Japan-based LINE,
which we estimate ended November at 297 million and 186 million MAUs, respectively.

For further confirmation of WhatsApp's new dominance, check out this November 2013 data on
Android users :

BUSINESS OVERVIEW:

WhatsApp, Inc. developed and sells a messaging service app called "WhatsApp." WhatsApp is a
cross-platform mobile messaging app for use on Blackberry, Android, iPhone, or Windows
Phone that utilizes the messenger's data plan instead of text message allowance. To work,
WhatsApp requires that both the message sender and receiver utilize the application, which
makes for a kind of inherently viral service over which billions of messages are sent each day.

WhatsApp is one of the top revenue generating apps in both iTunes and Google Play. The service
is popular among younger people who try to limit the cost of their mobile plans by eliminating
extra features such as unlimited texting, but may still retain a data plan. The app is also ideal for
people with friends in various countries as international text messages can be expensive.
Additionally, the app's group-chat experience, which can put dozens of persons with different
phone operating systems into one chat thread.

The WhatsApp give unlimited data (Internet) usage for WhatsApp while roaming in more than
50 countries.

Few are given below:

Afghanistan
Australia
Austria
Bangladesh
Canada
Denmark
 Egypt
France
Germany
Hungary
India
Japan
Malaysia

WhatsApp, a dream come true of talking to a friend sitting oceans apart through radio-waves,
means absolutely free. What used to cost a somewhere between Rs. 5-15 per message was
brought down to being free by online messaging like Way2SMS.
This was still found to be cumbersome by people mainly due the involvement of internet which
required logging or signing in a personal computer or laptop. This is where WhatsApp walked in
to make life easy for Smartphone users. It leveraged on the increasing popularity of the term,
Stay Connected.
Where people wanted staying in touch with their friends and loved ones for as low a price as
possible, WhatsApp removed the price aspect from it. It seems this application builders
leveraged on the growing population of Short message service (SMS) users.

BACKROUND

An invention by two guys with an experience of 20 years at Yahoo! Inc. as per the official
website, WhatsApp stirred hard the broth BlackBerry (BB) had tried to, but could only cater to
BlackBerry users, in the form of BB Messenger. No wonder, the success of WhatsApp is much
greater (in terms of number of users) compared to BlackBerry Messenger. It is supported by
many platforms Windows, BlackBerry, Android etc. It has even managed to enter the territory
of Apple, which is otherwise difficult to cross for a non-Apple-made application.
From being a multi-purpose, user-friendly, connectivity application to allowing sharing of not
only messages but also images, audio files and videos, WhatsApp is a rage. The reason is pretty
obvious From downloading it to using it, WhatsApp is free!
But then WhatsApp does cost you something. It demands an internet connection, on the
smartphone handset, to be in use. Just out of curiosity, I wonder then why should one not be as
crazy about using G-talk or Yahoo messenger or AOL as well. Some of us must have heard of the
kik application which followed in the footsteps of WhatsApp and was a declared success. Why,
all of these are free too, with the internet connection? That makes them as well equipped as
WhatsApp.

What, then, distinguishes WhatsApp from the other free of cost applications?
It may be any one of the following
The boom of 3G services followed by a fad for the same.
The plethora of cool and funky emoticons offered by WhatsApp.
Adding a friend on WhatsApp is simple. Anyone who possesses this application on his/her
smartphone and is present in your contact list at the same time is connected to you via
WhatsApp.
WhatsApp doesnt require any Sign-in or Log out.
Whats up, the on-going homonym pun, somehow makes it easier for the youth to connect
with WhatsApp (Intelligent naming).
WhatsApp connects with its users in more than one ways Facebook, Blog and Twitter,
riding on the success of social networkings popularity.
There can be a lot more than these. For some, its the ease of clicking the WhatsApp icon,
going to the chat with a friend and seeing when was the last time he/she was seen online on
the app. For others, its the cool way in which one can update his/her status without really
bothering everyone on his/her friend list to become aware of the same by a pop-up in their
respective profile ( A friends status can be known only by going to View profile).
The telecom industry did not take long to realize that Conference call was a much needed
value added service. Hence, accepting the customer demands, WhatsApp too added a
fascinating feature of Group Chat in Feb 2011. Not only is it easy to create a group on
WhatsApp, it is equally easy to quit the group too.

WhatsApp has constantly been adding more and more handsets to its kitty over the time and
informing users of the same through its website and blog.
But fame is a double-edged sword. And so it happens that there has been a rumour taking some
rounds; recently there was a hoax about WhatsApp charging a fee for its usage to the users
whose screen logo did not turn red.
It was on declared on WhatsApps blog and everywhere else on the internet that the apparently
alarming message was a fake one.Whether this was a marketing gimmick by the parent company
or an attempt to kill competition by someone else is for the users to figure out.

IT STRATEGY ON WHATSSAPP
WhatsApp has been a major contributor of 25% decline of SMS in Spain. Chinese We Chat has
over 300 million users. Over 90% of Korean smart phone users use Kakaotalk. These are just a
few examples of the rising trend of the mobile instant messaging (MIM).
Instant messaging as such is not a new thing, but there are certain reasons why it has had its
resurrection now:
Phones are increasingly more about data than talking: In developed countries nearly every
new phone sold is smart phone. Smart phones are increasingly more about being smart than
phone. There is app for that, now also for the basic phone features (talking and texting).

That data is getting faster: New 4G LTE (Long term evolution) phones will enable high-
speed data for mobile phones. This opens new opportunities for what kind of content we can
exchange in MIM platforms.

Facebook is so huge that it is already mass broadcasting : If you are average Facebook user
sending your status update, the odds are that the message will be seen by your family,
friends and colleagues plus countless of people you do not even know about. This is great,
but serves more of peoples need for vanity and instant recognition. The most meaningful
conversations happen with the people you know. Same phenomenon has been also reason
for the success of Path.

There is always need for 1-to-1 communication: Some might argue that Facebook message
does the trick. However the challenge is that Facebook is already flooded with so many
messages, it is not that reliable way to catch people (at least not all of them). Phone has been
relevant for so long because you can be quite certain that your message is received.
Although Facebook has increased the number of friends, it has not really increase the
 number of real friends. The amount of those real friends is limited and many of
interactions with those people we want to keep private.

World is getting smaller : Majority of MIM applications work internationally. The bread and
butter of Telcos profit margins has been charging for international calls and roaming. MIM
applications do not have those international boundaries. You want to communicate with your
friends no matter where they geographically are.

World is getting more visual : Although SMS-messages have been relatively cheap, telcos
are still taking quite big premium with multimedia messages. With MIM applications you
can send whatever data possible and the because of the point 2 the alternatives are actually
increasing all the time. Basic SMS- type of messaging is just the beginning for MIM
applications and there will be probably lots of innovations in what kind of communication
there will be.

Usage of whatsapp
WhatsApp Messenger is a smartphone messenger available for Android and other smartphones.
WhatsApp uses your 3G or WiFi (when available) to message with friends and family. Switch
from SMS to WhatsApp to send and receive messages, pictures, audio notes, and video
messages. First year FREE! ($0.99 USD/year after)

No Hidden Cost: Once download the application, can use it to chat as much as one want.
Send a million messages a day for free! WhatsApp uses Internet connection: 3G/EDGE or
Wi-Fi when available.
Multimedia: Send Video, Images, and Voice notes to friends and contacts.
Group Chat: Enjoy group conversations with ones contacts.
No International Charges: just like there is no added cost to send an international email,
there is any cost to send WhatsApp messages internationally. Chat with friends all over the
 world as long as they have WhatsApp Messenger installed and avoid those pesky
international SMS costs.
Say no to PINs and Usernames: Why even bother having to remember yet another PIN or
username? WhatsApp works with phone number, just like SMS would, and integrates
flawlessly with existing phone address book.
No need to Login/LogOut: No more confusion about getting logged off from another
computer or device. With push notifications WhatsApp is ALWAYS ON and ALWAYS
CONNECTED.
No need to add buddies: Your contacts who already have WhatsApp Messenger will be
automatically displayed.
Offline Messages: Even if someone miss push notifications or turn off phone, WhatsApp
will save messages offline until retrieve them during the next application use.
And Much More: Share location, Exchange contacts, Custom wallpaper, Custom
notification sounds, Landscape mode, Precise message time stamps, Email chat history,
Broadcast messages and MMS to many contacts at once and much much more!

Whatsapp SWOT Analysis:

Strengths:
Loyal customers
Market share leadership
No need to log
Group Chat
 Allow send videos, pictures, voice notes
You can put profile picture
No need to add friends
No need PIN or user number
Available for all platforms

Weaknesses:
Not diversified
Weak distribution network
To access the account can only be paid by credit card only
Only works with a data plan or wi - fi

Opportunities:
Online
Advanced technology
Recognized application
Modernization of people
Increased demand for smart phones

Threats:
Competition
Product substitution
Similar applications and free

1.2 About the industry

Social media industry came into existence about 10 years ago when chat messengers that allowed
people to communicate and share content with each other surfaced on the internet. Now, the
industry houses Facebook and Twitter under its umbrella. The popularity of these platforms has
caused the advertisement industry to focus on strategically placing ads on these platforms, which
has changed the media industry.

Industry Size:
~$10.7 billion

Social networking has evolved from being a mere platform to bring together people who share
activities, interests, real-life connections, or backgrounds. Companies today are using social
networking sites such as Twitter and Facebook to build brand images, expand client base, recruit
potential employees, and engage with consumers.

The popularity of social networking sites depends on and varies by the level of usage among
different demographics and in different countries. The research report compares the most popular
social networking sites, reviews them on the basis of active account usage, number of user
accounts, and frequency, and offers a summary on the latest trends that govern the social
networking market.

Details on which is the most popular social networking site worldwide, fastest growing network,
and use of social network by different demographics are covered by the report. In addition, the
report also offers a look at the leading players in the social networking market, their features,
product strengths and weaknesses, business strategies, market size and share, regional breakout,
and forecasts through 2017.

Overview of the Social Networking Market

As of October 2014, Facebook had an estimated 1.36 billion active monthly users. Market
analysts, however, have indicated that although Facebook continues to be the top-ranking social
networking site in 2015, it is no longer growing at the pace it was a couple of years ago. With a
figure rounding off at 343 million, Google+ in 2013 became the social networking site with the
second highest number of monthly users. Facebook, however, has managed to retain its surging
revenues even today thanks to the introduction of video calls and the acquisition of WhatsApp in
February last year.

Social networking sites have opened up a world of opportunities for both enterprises and
consumers. Vendors in the enterprise social networking space such as Broadvision, Atlassian,
Jive, IBM, Salesforce, Microsoft, Telligent, Social Text, and Yammer, and players in the
consumer social networking sphere such as Facebook, Badoo, LinkedIn, Google+, Qzone,
MySpace, Yelp, and Twitter have not only presented a platform to engage users and expand their
services, but also turned out to be one of the most promising methods of revenue generation.
Opportunities for content management companies, social media advertizing agencies, social
media managers, and social media strategists have received a boost thanks to the global growth
of the social networking market.

Growing penetration of internet connectivity, economic growth and rise in disposable incomes in
emerging economies, change in lifestyle, proliferation of smartphones, development of the e-
commerce industry, and transition from texted-based content to image-centric solutions has
fueled the growth of the social networking market.

Social media are computer-mediated tools that allow people or companies to create, share, or
exchange information, career interests, ideas, and pictures/videos in virtual
communities and networks. Social media is defined as "a group of Internet-based applications
that build on the ideological and technological foundations of Web 2.0, and that allow the
creation and exchange of user-generated content." Furthermore, social media depend on mobile
and web-based technologies to create highly interactive platforms through which individuals and
communities share, co-create, discuss, and modify user-generated content. They introduce
substantial and pervasive changes to communication between businesses, organizations,
communities, and individuals. These changes are the focus of the emerging field
oftechnoself studies. Social media differ from traditional or industrial media in many ways,
including quality, reach, frequency, usability, immediacy, and permanence. Social media operate
in a dialogic transmission system (many sources to many receivers). This is in contrast to
traditional media that operates under a monologic transmission model (one source to many
receivers).

"Social media has been broadly defined to refer to 'the many relatively inexpensive and widely
accessible electronic tools that enable anyone to publish and access information, collaborate on a
common effort, or build relationships.'"

Mobile social media and business potential

Although traditional social media offer a variety of opportunities for companies in a wide range
of business sectors, economic-sector mobile social-media makes use of the location- and time-
sensitive aspects of social media in order to engage in marketing research, communication, sales
promotions/discounts, and relationship development/loyalty programs.

Marketing research: Mobile social media applications offer data about offline consumer
movements at a level of detail heretofore limited to online companies. Any firm can know
the exact time at which a customer entered one of its outlets, as well as comments made
during the visit.

Communication: Mobile social media communication takes two forms: company-to-

consumer (in which a company may establish a connection to a consumer based on its
location and provide reviews about locations nearby) and user-generated content. For
example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among
those checking in at one of its restaurants. This promotion increased check-ins by 33%
(from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several
hundred thousand news feeds and Twitter messages.
 Sales promotions and discounts: Although customers have had to use printed coupons in
the past, mobile social media allows companies to tailor promotions to specific users at
specific times. For example, when launching its California-Cancun service, Virgin America
offered users who checked in through Loopt at one of three designated Border Grill taco
trucks in San Francisco and Los Angeles between 11 a.m. and 3 p.m. on August 31, 2010,
two tacos for $1 and two flights to Mexico for the price of one.

Relationship development and loyalty programs: In order to increase long-term

relationships with customers, companies can construct loyalty programs that allow
customers who check-in regularly at a location to earn discounts or perks. For example,
American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20%
discount on their total purchase.

e-Commerce: Mobile social media applications such as Amazon.com and Pinterest have
started to influence an upward trend in the popularity and accessibility of e-commerce, or
online purchases
 CHAPTER 2
LITERATURE REVIEW
2.1 Literature Review

2.1.1. Baym, Zhang, and Lin (2004)

All the studies reviewed for this review of literature used samples whose participants were
college students. College students use of social media is happening in rapidly growing amounts
as new technology becomes available. Computer-mediated communication allows young adults
to interact over social media with family and friends. Few studies have been conducted to
examine how using social media and other computer-mediated communication affects
communication skills.

2.1.2. Boyd and Ellison (2007)

They defined social network sites as public web-based services that allow users to develop a
personal profile, identify other users (friends) with whom they have a connection, read and
react to postings made by other users on the site, and send and receive messages either privately
or publicly. Individuals may choose to send private messages, write on other users walls,
organize social activities, and keep informed about other users daily activities. However, users
can limit themselves on what information they would like to share publicly with others. Some
items they may choose to include are: pictures, favorite books and movies, birthday, relationship
status, and location.

2.1.3. Tufekci (2008)

They studied social interactions of college students across all media. Their results indicated that
64% still prefer face-to-face interaction, 18.4% prefer the telephone, and only 16.1% prefer the
internet for making social contacts. The internet interactions reported showed that e-mail was by
far the most dominant form of contact, followed by chat and instant-messaging. Of the 51
participants in the study, 49 reported conducting their social life contacts through at least two,
and often three, methods on any given day.

2.1.4.Urista, Dong, & Day (2009)

Social network sites help fulfill communication needs and wants. It is a convenient method of
communication and provides the ability to stay connected with friends and family, but on the
users own rate and time. Users can manage their interactions within their own schedule by
choosing when they want to read and respond. The internet communication is a solitary activity
usually done alone. However, it is efficient because it is a one-to-many method of
communication that allows users to quickly spread information.

2.1.5. Lenhart, Purcell, Smith, & Zickuhr (2010)

According to their study the amount of time spent daily on social network sites varied greatly.
However, an analysis of the data indicated most participants spent approximately 30 minutes a
day socializing, mostly during the evening hours between 9 p.m. to 12 a.m. found that the quality
and quantity of interactions in other media were not threatened by social internet sites. Online
social interaction is only part of the total multimedia social relationship, not an entity in itself.
Local social relationships are most likely to use face-to-face contacts and least likely to use the
internet. Long distance relationships are maintained with the internet about as often as with the
telephone. Internet interactions were perceived as high in quality as and only slightly lower than
face-to-face conversations and telephone calls. Educational experience of men and women
seemed to play a factor in social media use as well. Men and women are more likely to use social
network sites frequently if they are into college experience. The use of social media by students
for academic practice is surpassed by its use for social engagement, direct communications, and
relationship building.
 CHAPTER -3
RESEARCH
METHODOLOGY
3. RESEARCH METHODOLOGY

3.1 Research Objectives of Study

To collect information about students perception regarding social media with special
preference to WhatsApp;

To know about the awareness level of WhatsApp users

To find out satisfaction level of WhatsApp users.

The project is divided into two phases:

Phase I: Collect information by the help of the questionnaire.

Phase II: Evaluate and interpret the result of the research.

3.2 Research methodology of the study:

During the course of study various activities were performed in order to derive the conclusions
about the criteria of students preference towards WhatsApp and its reason for choosing or
rejecting the social media.
To collect and analyse the students preference regarding social media with special
preference to WhatsApp .To carry out a market survey of students preference and level of
satisfaction with the use of WhatsApp.

The research was conducted on the undergraduate and the post graduate students, where
data is collected through a questionnaire that is attached as Appendix.

3.2.1 Research design

A Research Design is the specification of methods and procedure for acquiring the information
needed. It is the over all operations pattern or framework of the project that stipulates what
information is to be collected from which source by what procedure, it also refers to the blue
print of the research process.
There are four types in Research Design:

Exploratory study
Diagnostic Study
Experimental Study
Descriptive Study

3.2.2 Methods of data collection

Data may be obtained either from the primary source or the secondary source. A primary source
is one in which data has to be collected from scratch, whereas a secondary source is one that
makes available data, which was previously collected by some agency. In this research the types
of data that can be collected is
Primary data
Secondary data
Primary Data are those which are collected fresh and for the first time and thus happen to be
original in character.

Secondary Data are those which have already been collected by someone else and which have
already been passed through the statistical process.

3.2.3 Instruments of data collection

Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other
prompts for the purpose of gathering information from respondents. For questionnaire see
(Annexure A)
Number of questions: 15 questions
Secondary Data
Websites
 E-Brochure

Companys Power point presentation

3.2.3 Sample design

It is very difficult to collect information from every member of a population as time and costs are
the major limitation that the researcher faces.

A sample size of 100 employees was selected on the basis of convenient sampling technique.

3.2.3.1 Population

The target population represents the Delhi regions.

3.2.3.2 Sample Size

100 employees
Sampling units: STUDENTS OF RUKMINI DEVI INSTITUTE OF ADVANCE STUDIES
(NORTH WEST DELHI)

3.2.3.3 Sampling Method

Convenience sampling
It is based on the convenience of the researcher who is to select a sample. This type of sampling
is also called accidental sampling as the respondents in the sample are included merely on
account of their being available on the spot where the survey is in progress.
Sampling instrument: Questionnaire

3.2.2.2 Drafting of a questionnaire

The questionnaire is self-structured questionnaire which is prepared with the help of corporate
mentor and college mentor keeping in mind the topic that is training and development.

In the questionnaire 2 types of questions are used they are:

Close-ended
A closed-ended question is a question format that limits respondents with a list of answer choices
from which they must choose to answer the question. Commonly these types of questions are in
the form of multiple choices.

Multiple choice Questions

Multiple choice questions are a form of assessment in which respondents are asked to select the
best possible answer (or answers) out of the choices from a list.
3.2.2.3 Limitation of social media:
Opens up the possibility for hackers to commit fraud and launch spam and virus
attacks.Increases the risk of people falling prey to online scams that seem genuine, resulting
in data or identity theft.
Potentially results in negative comments from employees about the company or potential
legal consequences if employees use these sites to view objectionable, illicit or offensive
material.
Potentially results in lost productivity, especially if employees are busy updating profiles,
etc.
The wrong online brand strategy could put you at a viral social disadvantage and may even
damage your reputation, i.e, when you make a mistake offline, a few will know but when
you make a mistake in front of hundreds or thousands of you online audience, most of them
will know!
Using social media for marketing and advertising could be more time consumingthan
companies expect.
In order to get social medias full effect, you need to understand how it works,when and
how to use it and which channels to focus on depending on your end goal of using social
media.
Social media can have a negative influence on worker productivity. Employees may waste
valuable time using social media channels such as Facebook and Twitter. They can also use
social media to attack the companys reputation!
When social media is used excessively or in the wrong way, it could have serious
detrimental outcomes on both mental and even physical health of individuals.
 CHAPTER 4
ANALYSIS &
INTERPRETATION

WORK
1. Gender :

(Total no. of respondent =100)

 No. of respondent Percentage

Male 60 60

Female 40 40

(Table 4.2: GENDER)

GENDER

40% male
female
60%

(Fig. 4.2)

INTERPRETATION:

The graph shows that the survey was conducted on 40% of females and 60% of males who are
pursuing graduation and post-graduation.

2. Course:
 No. of respondent percentage

Under graduate 30 30

Post graduate 70 70

(Table 4.3: COURSE)

COURSE

30%
under - graduate
post - graduate
70%

(Fig. 4.3)

INTERPRETATION:

The graph shows that out of 100 students who are well aware of the social media :

the survey was done on 70% of post-graduation students and 30% of graduate students.

3. Are you part of a social networking society (eg Facebook, whatsApp etc). If yes, go
directly to question 6, If No, go to question 5.
 NO. OF RESPONDENT PERCENTAGE
YES 90 90
NO 10 10
(Table 4.4 : Are you part of a social networking society? )

ARE YOU PART OF SOCIAL NETWORKING Society?

10%

yes
no

90%

(Fig. 4.4)

INTERPRETATION:

The graph shows that whether the students are a part of social media or not :

According to the survey 10% of the students dont use the social media due to boring, no
interest, they dont have friends or internet coverage etc. whereas, 90% of students use
social media.

4. For what reason are you not part of a social networking society?
 (out of those people who arent using social media 10)

No. of respondent percentage

Its boring 2 20
Not interested 4 40
I have no friends 0 0
I have no internet coverage 2 20
Any other reason 2 20
(Table 4.5: What reasons are you not part of a social networking society)

what reason are you not part of a social networking society?

it's boring
20% 20% not interested
I have no friends
I have no internet
20%
coverage
40%
any other reason

(Fig. 4.5)

INTERPRETATION:

The graph shows that for what reason are you not part of a social networking society? :

According to the survey done over the students perception, there were 40% of students who
were not interested, 20% of students who find it boring, 20% who face no internet coverage,
20% due to other reason, n 0% due to no friends over social media.
5. Please outline the main reasons you use social networking sites:
(out of 90 students who use social media)
No. of respondent percentage
Talk to friends 57 63
Work reasons 15 17
Study related information 13 14
Any other reason 5 6
 (Table 4.6 : the main reasons you use social networking sites)

the main reasons you use social networking sites

6% talk to friends
14% work reasons
Study related
17% information
63%
Any other reason

(Fig. 4.6)

INTERPRETATION:

The graph shows that for what reasons you use social networking sites :

According to the survey, 67% of students use social media for talking to their friends, 13%
use due to study related information, 17% use due to work reasons, and rest use for any
other reasons.

6. How long do you spend on social networking sites during a typical day? (Please Tick
Appropriately)

No. of respondent percentage

None 0 0
30 Mins to 1 Hour 5 5
1 hour- 1.5 hours 15 17
1.5 hours 2 hours 17 19
2 3 hours 16 18
3 4 hours 15 17
4 5 hours 12 13
5+ hours 10 11
(Table 4.7 : How long do you spend on social networking sites during a typical day)

How long do you spend on social networking sites during a typical day
None
30 Mins to 1 Hour
11% 6% 1 hour- 1.5 hours
17%
13% 1.5 hours 2 hours
2 3 hours
17% 19%
3 4 hours
18% 4 5 hours
5+ hours

(Fig. 4.7)

INTERPRETATION:

The graph explains that for how long you spend on social networking sites during a typical
day:
According to the survey there were 0% of students who didnt use What sapp for less than
20 mins, 5 % who used for 30 Mins to 1 Hour, 17% who use for 1 Hour to 1.5 Hours, 19%
who use for 1.5 Hours to 2 Hours , 18% who use for 2 Hours to 3 Hours , 17% who use for
3 Hours to 4 Hours , 13% who use for 4 Hours to 5 Hours, and 11 % who use it for 5and
more Hour
7. For how long have you been using social networking sites?

No. of respondent Percentage

Less than 1 year 5 5
2 year 6 7

3 year 15 17
4+ year 64 71

Ttable 4.8 : For how long have you been using social networking sites)
 For how long have you been using social networking sites?

6% 7% Less than 1 year

17% 2 year
3 year
71% 4+ year

(Fig.4.8)

INTERPRETATION:
The graph shows that For how long have you been using social networking sites :

According to the survey there were 5% who are using social networking sitesfrom less than
1 year, 7% using from last 2 years, 17% using from last 3 years ans 71% students using from
last more than 4 years.
8. Which networking site do you use the most?

NO. OF RESPONDENT PERCENTAGE

FACEBOOK 32 37
TWITTER 8 9
INSTAGRAM 12 14
WHATSAPP 35 40

(Table: 4.9: Which networking site do you use the most)

 Which networking site do you use the most

FACEBOOK
40% 37% TWITTER
INSTAGRAM
WHATSAPP
9%
14%

(Fig. 4.9)

INTERPRETATION:

The graph shows that which networking site do you use the most:
According to the survey whatsapp is the most used site or app by students which is 40% which
is followed by Facebook which is the next most used website which is used by 37% students
and then 14% use instagram the most and onl9 9% uses twitter.

9. What is the main disadvantage of using whatsapp?

NO. OF RESPONDENT PERCENTAGE

Low privacy 22 25
Easy to be addictive 30 33
Affecting other ways of 2
communication 18
To rely fully on whatsapp 20 22

(Table: 4.10: What is the main disadvantage of using whatsapp)

 What is the main disadvantage of using whatsapp

Low privacy
22% Easy to be addictive
24%
Affecting other ways
of communication
20% To rely fully on
33% whatsapp

(Fig.4.10)

INTERPRETATION:

The graph shows that What is the main disadvantage of using whatsapp :

According to the survey it is shown that most of the people found whatsapp addictive which
33% and then 25% people says that its disadvantage is its low privacy, 22% says that people
rely totally on whatsapp and 2% says that its affecting the other ways of communication
10. Do you think whatsapp deprive of your privacy? (e.g. online time)

No. of respondent Percentage

Yes 40 44
No. 50 56
(Table no. 4.11: whatsapp deprive of your privacy)

whatsapp deprive of your privacy?

44% Yes
56% No.

(Fig.4.11)

INTERPRETATION:
The graph shows that Do you think whatsapp deprive of your privacy :

According to the survey it is shown that 44% of the people says that yes whatsapp deprive
our privacy, and 56% people says that no, we are not deprive of the whatsapp

11. Will you use whatsapp if you need to charges for annual fee?

No. of respondent Percentage

Yes 70 78
No. 20 22
(Table 4.12 : use whatsapp if you need to charges for annual fee)

use whatsapp if you need to charges for annual fee

22%

Yes
No.

78%

(Fig.4.12)

INTERPRETATION:
The graph shows that will you use whatsapp if you need to charges for annual fee:
Majority of the people which 78% says that yes they will use whatsapp if it charges annually
and 22% says that no, they may or will boycott whatsapp.

12 Do u think that other ways of communication can be replaced by using whatsapp?

No. of respondent Percentage

Yes 76 84
No. 14 16
(Table 4.13: other ways of communication can be replaced by using whatsapp)

other ways of communication can be replaced by using whatsapp

16%

Yes
No.

84%

(Fig : 4.13)

INTERPRETATION:

The graph shows that do u think that other ways of communication can be replaced by using
whatsapp :
 The surveys states that yes, 84% of the people think that there can be other ways of
communication can be replaced by using whatsapp and 16% people disagree with others.

13 .From 1 to 5 on the scale, Rate to what extent do you trust these social networking sites?

No. of respondent percentage

( )1 12 13
( )2 18 20
( )3 28 31
( )4 22 25
( )5 10 11

(Table 4.14: 1 to 5 on the scale)

1 to 5 on the scale

11% 13% ( )1
( )2
24% 20% ( )3
( )4
( )5
31%

(Fig 4.14)
INTERPRETATION:

The graph shows that 1 to 5 on the scale, Rate to what extent do you trust these social networking
sites:
On the base of trusting social networking sites majority of the people have given scale of 3
which are 31% . the scale 4 is followed by the 25% of the people. 20% of the people have
given scale 2 and 13% people says that they do not trust social networking sites at all and
11% of the people have scaled 5 which says that 11% people trust social networking sites and
they do support them totally.