The 5th International Conference on Destination Branding and Marketing

(DBM-V)
Macau, China , 3 to 5 December 2014

INSTRUCTIONS

1. Authors submitting abstracts only for review can input their abstract
(and author details) directly into the EasyChair Conference
submission system. (Alternatively, authors can upload their abstracts
via EasyChair as a separate PDF file, especially if there are relevant
references included.)

Guidelines for abstracts only submission:

i. Maximum 500 words, excluding references.
ii. There is no need to define sections or subsections in the
abstract but as a whole the abstract must briefly describe:
1. The purpose and relevance of the study
2. Critique of literature
3. Methodology employed in the study
4. Findings and original contribution to the field
iii. If the abstract is followed by a list of references, please adopt
APA formatting style.
iv. The abstract should not include details of or references to the
papers author/s or affiliation/s. Authors should also avoid
over-referencing their own past publications, unless inherently
integral to relevant section of the abstract/paper.

2. Authors submitting full papers for review must use the template
below, after which the full paper must be uploaded via the EasyChair
Conference submission system.

3. For all authors: Submission of abstracts AND/OR full paper for

review must be done via the EasyChair Conference submission
system. Please go to this link to sign up and submit:
https://www.easychair.org/conferences/?conf=dbmv2014

4. Nominations for best paper awards will be drawn only from full paper
submissions.
 FULL PAPER SUBMISSION GUIDELINES

Formatting

Papers should be formatted using Microsoft Word and in accordance to the

following format or style:

Paper size should be A4, portrait orientation, left margin should be 1.5 inches, top
1.25, right 1.25, bottom 1.25. All sections typed in single space with double
spacing between paragraph. Font should be Times New Roman, size 12. APA
format for references. There should be neither headings nor footers in the final
paper; no page numbers should be included. Where appropriate, final submitted
papers should contain the following sections:

* Abstract (Max. 250 words and one paragraph only)

* Keywords (6 keywords maximum)
* Introduction
* Literature Review
* Methodology
* Findings
* Conclusion

The editors reserve the right not to include in the conference proceedings papers
not adhering to the formatting guidelines.
 FULL PAPER SUBMISSION TEMPLATE

TITLE OF PAPER

Author name (1)

Authors title or position
Authors affiliation

Author name (2)

Authors title or position
Authors affiliation

Abstract

Title of the paper should be bold, centered, and in capital letters. Abstract should
have 150 to 250 words maximum. The paragraph should be italicized and must
be in one paragraph only. Abstract should follow by keywords that include 3 to 6
keywords.

Keywords: destination branding, destination marketing, Macau, structural

equation modeling

INTRODUCTION

Full paper should not exceed 15 pages. All text in the full paper should be in
Times New Roman font with size 12. Paper size should be set as A4 (not letter
size). Margin should be 1.5 inches on the left and 1.25 on the top, bottom, and
right. Single space within each paragraph but double space between paragraphs.

Except for the key words and the references at the end, all text in the body of the
paper should be justified. Headings (such as INTRODUCTION,
LITERATURE REVIEW, METHODOLOGY) must be bold and in capital
letters. Do not number any pages.

TABLES AND FIGURES

Tables and figures must be placed within and not at the end of the text. All tables
and figures should be centered and numbered, and preceded by a title (in capital
letters) that describe the table or figure and formatted as below.

Table 1
REGRESSION RESULT OF THE STUDY
ACKNOWLEDGEMENT

Acknowledgement are to be placed in a separate section immediately after

conclusion.

REFERENCES

Bansal, H. & Eiselt, H.A. (2004) Exploratory research of tourist motivations

and planning. Tourism Management, 25, 387-396.

Bearden, W.O., Netemeyer, R.G., & Teel, J.E. (1989) Measurement of

consumer susceptibility to interpersonal influence. Journal of Consumer
Research, 15 (March), 473-482.

Michael, C. & Ung, A. (1990). Academics in tourism and hospitality. In

Vong, K. & Lam, G. (Eds.), Travails in tourism education (pp. 100-130). Hong
Kong: Orient press.

For formatting style of other references, please use APA format.