CRC COMMUNICATION

Clarisse Riou-Choubrac founded CRC

Communication in 2007, after a successful career in
the eld of beauty and luxury, where she developed
her expertise over the course of various positions that
she occupied. From the very start, the agency was
entrusted with numerous projects and quickly gained
a reputation of uniqueness and excellence.

Our agency is a mirror reection of our philosophy:

to stay true to our code of ethics and excellence, to
the quality of our relationship with our clients, to give
the best of our expertise in strategy counselling. We
work hand in hand with our clients in accordance with
our quality charter and we put at their disposition our
experience, in-depth knowledge of the media, public
and press relations, and communication tools.

Clarisse Riou-Choubrac
OUR VALUES
OUR PHILOSOPHY

Made to measure communication, Expertise & Values

There are many ways to treat a companys communication needs. We have chosen a path of intimacy,
transparency, honesty, integrity and excellence. For us, each client is unique. Our goal is to bring solutions to
our clients that are best adapted for their specic needs.

CRC COMMUNICATION is also:

- A thorough expertise in communication

- An in-depth & detailed knowledge of the clients world
- Excellence expressed by luxury and simplicity
- A close relationship with the journalists; we know their tastes, preferences, as well as their challenges & constraints
- An unfailing responsiveness
- A commitment to put creativity in each of our clients communications packages. Our ultimate goal is to share a
message of substance, sense and emotion, in keeping with CRCs core values.
 TEAM: CROSS DISCIPLINARY TALENTS

FRDRIQUE
CHLOE MEDIA INTELLIGENCE

POSITIVE ATTITUDE
PATRICK
CHIEF FINANCIAL
OFFICER

LAURA K
CLARISSE MARINE
TRENDSETTER
CONDUCTOR CRAFTY FOODIE

CARINE CONSTANCE
CLEVER CREATIVE
HAIR ADDICT

LAURA C MAKE UP ADDICT & SOCIALITE

CURRENT CLIENTS

BY TERRY - KIKO MILANO - SERGE LUTENS - CREED -

MASSATO - JULIETTE HAS A GUN - REMINGTON - BIOCYTE
- LE BYBLOS ST TROPEZ - LA RESERVE DE SAINT JEAN DE
LUZ - LES MANOIRS DE TOURGEVILLE - FRAGRANCE
FOUNDATION FRANCE - ROMY PARIS SATELLITE
FRAGRANCE - PALACE MERANO ESPACE HENRI CHENOT
- LABORATOIRES EXERTIER - LYSEDIA - MARIA GALLAND -
LA COMPAGNIE DUMAS - VINESIME
 WHAT THEY SAY CLIENTS*

Small is wonderful! After a few meetings with some major players in the field, I
A small but pure diamond is worth more than a large one with flaws finally found a team of professionals capable of projecting
CRC and its founder are to Luxury communication what Haute Couture is to themselves into the future, of understanding the reality of the
Fashion. It is made-to-measure Art, embodied by experience and savoir-faire, a market, its trends and its challenges. Clarisse and her team
rigorous supervision and monitoring of the different work at hand; it is also a refined believed in us since day one, and have every time proposed
and sophisticated relational, where a squad of astute and elegant ladies rise up to novel and innovative strategies, while being reassuring,
challenges daily! Each personality is empowered to express their true measure of talent available, and full of energy. We couldnt dream of a better
and efficiency, inspired by the superlative personality of Clarisse Riou Choubrac. team for the launch of ROMY Paris.
Terry de Gunzburg, Brand creator Morgan Acas, Brand creator

How is it possible to resist Clarisses calm and discretion?!
I was immediately charmed by her energy, her style and by
the Ladys determination. Always in a cheerful mood,
beautifully supported by her team, I immediately put my trust
in her.
Since the very first day of our partnership, Clarisse has perfectly helped us to
build our notoriety with the press. Year after year, backed by a very dynamic and
lovely team, Clarisse finds the perfect ideas to renew and reaffirm the brands
identity. She also counsels us with some of our marketing operations. Her
experience and her implication help us at each speaking event throughout the year.
Thanks to CRC, we have successfully written a fist chapter and we are very happy

Romano Ricci, Brand creator

to continue working on the next chapter
Frdric Lvy, Associate Founder

As a young company, choosing a press office was a crucial step in launching our
brand. We met the leading actors in the profession, and they were convincing, but we
were not enthused. We wanted a PR office that would really understand our values,
and that would be capable of communicating the affect and feeling of our brand. It
took us just one meeting with Clarisse to know that we had found the right partner.
After a successful press trip and very promising contacts with the press, we are
extremely happy to have listened to our coup de cur for CRC Communication!
Julie & Maud Exer.er, Brand creators Laurence Monod, Maria Galland marketing manager and
I have been happily working for the past 5 years with women
who have a passion for their job and for their clients. Creativity,
responsiveness, professionalism and proximity are the words that
come to me spontaneously to describe this vibrant team! A true
partnership, which I hope will last for many years to come.
training supervisor

* Translated from French

NETWORK : OUR PRECIOUS PARTNERS

DC, DA
Journalists Bloggers &
Inuencers Publishers

Location Agent

Set Designers
Catering

Photographers Hair Stylists & Make-up Artists

Celebrities
Stylists
WHAT THEY SAY MEDIA PARTNERS*

CRC is a Communication Agency of a very high standing. CRC always looks out for that novel approach
and seeks to stand out from the competition. CRCs team exemplifies energy dynamism, efficiency and
pragmatism. CRC shares its vision and where the market is heading. Her interest in her client is her priority.
A constant empathy and understanding that enable fruitfull collaborations
Anne-Caroline de Stoppani Brand Advertising Director (Cosmpolitan & Stylist and GMC Fashion and Beauty Director)

I have had the pleasure of working with CRC Communication often. It is an agency of a rare breed that is
hard to find today. Their notion of client service and impeccable attention to details, as well as their
relationship with their clients is at the apex of our industry. God is in the details is part of their DNA.
Truly a real Agence Conseil creative with and for their clients. A pleasure to work with.
Benoit Godeau Event & Partnership Director

What a pleasure to work with CRC Communication ! Our collaborative exchanges have been constructive
and creative. They have allowed us to create a 360 approach to print, digital and retail events which have
been highly successful for our readership as well as their call to action. We have developped a profound
relationship of trust and expertise that challenges the established rules with innovative solutions for the
brands she represents. Bravo to Clarisse and her dream team!

Stphanie Jolivot Publisher

* Translated from French

DAILY ACTIVITY

Lunches, Meetings, Direct Calls and Interviews with online

and oine French Press (Beautypecialized, News,
Business):
, Generalist, Spromote the brand and products
-create novel and engaging scenarios about the brand,
-its spokespersons and their R&D

- Media Watch to push the brand in all appropriate

articles

- Anticipate regular seasonal themes

(summer make up, christmas gifts, colour themes, etc.)

CRC Newsletter
- CRC assembles all of its clients news for the next season
and/or uses the newsworthy stories and sends a CRC
Newsletter to Beauty, News, Fashion, Lifestyle editors

CRC Monthly and Yearly Reports

-According to each brands KPIs, CRC provides monthly
reports.

Shopping
CRC PRESS DAYS

For the last three years, CRC has been

organizing press days in September to
target Christmas columns in December
issues. A three day event where many
editors drop in throughout the day. Every
brand has its dedicated corner or a full
room to present their products in
personalized settings as well as sharing
exciting news stories.

In March 2015, CRC launched an

additional formula : a two day press
event dedicated to our skincare brands.

In April 2016, CRC collaborated with Chef Jrmy Moscovici (a former Top Chef contestant), for catering tailor made recipes during the CRC Press Days
BEAUTY AWARDS

CRC has built a strong

relationship with key editors
and publishers which has
been determinent and
inuencial in awarding its
clients with distinctive media
prizes.

Lysedia: 2016 Beauty Star Awards

Kiko 2016 Innovation Make Up

By Terry : 2016 Creativity Awards
CELEBRITIES & INFLUENCERS ENDORSEMENT

CRC has earned a

reputation amongst agents,
producers, editors and stylists
to ensure that its clients
receive qualitative exposure
and tangible engagement
with VIP, celebrities and
inuencers.
CRC Celebrities
CRC customizes celebrity network
and inuencer programs for shopping bags, brand partnership

its clients and their specic

needs.
PRODUCT PLACEMENT

Make Up
CRC establishes authentic Artists
connections across key
players of the industry to
ensure product placement
amongst the inuencial
bespoke events and
opportunities.

Feature Film
product
placement

International
Film Cannes
Festival

Beauty
credits in
fashion well
series
DIGITAL AND SOCIAL MEDIA

CRC develops 360, digital

social media and brand content
strategies that intensify brand
awareness.

Working with online key

inuencers*, CRC is an industry
leader within the realm of social
and digital platforms.

*(online editors, fashion and beauty

photographers, hair stylists and make up
artists, models, it-girls, bloggers, Youtubers,
Instagramers, Snapchaters, etc)
ADVERTISING SPACE BUYING

CRC acts as a Media Agency for its clients and works hand in
hand with the advertising departments of the media as well as
media publishers for creating and implementing 360
Strategies.

French or International tailor made media strategies

- Advertising space as well as positioning negociations
- Media calendar updates
- Technical specications
- Financial and positioning evaluations

Online and Oine Media according to the client needs with:

- Classic advertising formats,
- Advertorials,
- Bartering,
- Media brand content,
- Added Value and Marketing Media Programs
BUDGET ESTIMATE* (Yearly basis)

MONTHLY FEES 5K
(including social media)

MONTHLY OUT OF POCKET EXPENSES (at fee) 600

MEDIA WATCH SUBSCRIPTION 500

(estimate for 50 digital and print press clippings)

MESSENGER SERVICE (100 bags) 800

OPTIONAL 1K
CRC Press Days
participation fee per session (2 sessions a year, 3 days per session)

OPTIONAL TBD
Press kit creation or adaptation

OPTIONAL
Press Books, Evaluation and analysis of media coverage
TBD

OPTIONAL
Advertising space buying
TBD
Media Strategy (yearly forfait)
Media Buying (agency commission on space buying)

* Extra event fees (Seasonal Collection launch, press trips, skincare launch), from 1 000 to1 500 (time table sheet dependent)
- Budgets for Beauty Awards Competitions, collaborations, etc will be estimated on a per case basis.
CONTACT US

CRC Communication is
ideally located in the heart of
the Golden Triangle Champs-
Elyses-Madeleine-Opra
district of Paris.

CRC Communication
18 rue Duphot
75001 PARIS
FRANCE

www.crc-communication.com

+ 33 1 53 45 90 90

ClarisseRIOU-CHOUBRAC
Founder

contact@clarisseriou.com