SENAI - FATESG

School of Technology Management Development

PORTUGUESE BUSINESS
WHAT IS LANGUAGE?
• Is the use of language as a form of expression and communication between peopl
e. Now, our language is not only a set of words spoken or written, but also gest
ures and images. After all, we do not just communicate by speech or writing.
WHAT IS LANGUAGE?
• So, language can be verbalized, hence the analogy comes to the verb. Have you
ever tried to rule without using the verb? If not, try and see that something is
impossible to have a reasoned and consistent! Thus, verbal language is that it
uses words when speaking or when writing.
WHAT'S FORMAL LANGUAGE?
• Formal language is the one that uses the standard formal language, ie, those t
aught in grammar, their use occurs in more formal situations.
• Source: http://br.answers.yahoo.com/question/index?qid=20070521103354AAmpWA7
WHAT IS INFORMAL LANGUAGE?
• the pattern of informal language that is used in situations that do not requir
e as much accuracy as in conversations with friends or family. is important to h
ighlight that there is a right and a wrong standard. The truth is you adapt your
speech according to the situation
• SOURCE: http://br.answers.yahoo.com/question/index?qid=20070521103354AAmpWA7
IMPORTANCE OF FORMAL LANGUAGE
• It is used for intellectual level and a Portuguese and classic, without slang
and attitudes of communication according to the type of literature that is addre
ssed. Another used to communicate with companies in the mold of large, small and
medium businesses. The mode of treatment is also used in V. Mrs. Hon. and so on
... These languages are required to refer to people such as including any autho
rity and is binding in law.
• SOURCE: http://br.answers.yahoo.com/question/index?qid=20080901191507AA6HEB8
IMPORTANCE OF INFORMAL LANGUAGE
• The informal and slang that there are some defects in our language, as I'm wri
ting here. Example: and then my friend?, Brah! Spoke! T +, languages are not con
sidered of good standard and appropriate mode of treatment when it comes to inti
macy.
SOURCE: http://br.answers.yahoo.com/question/index?qid=20080901191507AA6HEB8
LANGUAGE: VERBAL AND NON VERBAL
• The language can be nonverbal, as opposed to verbal, does not use the word, wo
rds to communicate.
OBJECTIVE
• The goal in this case is not to explain verbally what is meant or what you're
thinking, but if you use other means of communication, such as: plates, figures,
gestures, objects, colors, or visual signs of .
FEATURES
• Works in the present and in dependence on the context. • They are intuitive, e
xpress emotions and feelings. • Can be intentional or not. • They can be outside
one's control. • It is subjective and may cause confusion or misunderstanding.
FUNCTIONS
• REPEAT - strengthening the verbal messages. (Ex. Praise and smile). • REPLACE
- the use of non-verbal instead of formal. (Eg, continence). • EMPHASIZE - nonve
rbal emphasizing verbal. • contradict it - contrary to the verbal. (Eg, sarcasm)
. • REGULAR - can be used to initiate, continue, discontinue or terminate the in
teraction. • ADDITIONAL - expand, modify or provide verbal details.
(Pina e Cunha et al., 2005; Harris, 1993; Hogg and Vaughan, 2005).
• Examples of verbal language:
- A narrative text. - A letter. - Dialogue. - An interview. - A report in writte
n or televised. - A ticket.
• Examples of non-verbal language:
- - - - - - - - The lights. the whistle of the judge in a soccer match. the red
card. booked. a dance. the warning "Do not smoke" or "silence". Yawn. the identi
fication of "feminine" and "masculine" through figures on the bathroom door. - T
he signs.
VERBAL AND NON VERBAL
(While)
• Charges. • Cartoons. • commercials.
Red card - complaint of misconduct in football. Charge of the author Tacho - an
example of verbal language (oxente, North Pole 2100) and nonverbal (image: sun,
cactus, Penguin).
Traffic signs - ahead "no cycling" after "speed bumps".
Image indicative of "silence".
Traffic lights with yellow sign warning "attention".
TYPES OF COMMUNICATION
• Formal Notification: it is consciously planned and formalized through written
documents. • informal communication informal: arises spontaneously in the organi
zation, in response to the needs of its members. Informal communication can be b
ad for the company when, for example, many rumors spread, or be good, while faci
litating the aid among its members.
• SOURCE: http://pontaodegestao.files.wordpress.com/2008/04/apostila-oficina-de-
comunicacao.doc
FORMAL INFORMAL x
• efficient processes and the correct use of both together. • A respect the hier
archy, the other emphasizes the affective ties. • Bureaucratic, the other facili
tates the spread, is spontaneous. • Connection between them so that there is a p
artnership between the people of the two structures.
FORMAL INFORMAL x
• Oliveira (2007, p.80) in a generic way, there are two types of training scheme
s in a communication company. They are: the formal, which is consciously planned
, facilitated and managed. He follows the chain of command in a hierarchical sca
le, informal and that arises spontaneously in the company, in response to the ne
eds of its members. (Apud
GIGLIOTI, 2008).
FORMAL INFORMAL x
• The formal assists in planning, organization, direction and control. • The inf
ormal helps to control, motivation, emotional expression and transmission of inf
ormation intrinsic to human beings. • What is imperceptible to the formal and in
formal as supplemented by the behavioral control of people, motivations, satisfa
ctions or frustrations.
• is of fundamental importance called the "belt line" which is the power of nego
tiation, customer engagement by the company and get the same synthase welcomed i
n a friendly way by establishing bonds of friendship between him and the company
, the role played by the structure correctly informal. However one can not fail
to highlight the formal structure of the company because she entrusted to convey
the feelings of trust, business organization, safety and other relevant points
that induce any person to establish negotiations with certain company. (GIGLIOTI
, 2008).
INFORMAL COMMUNICATION
ADVANTAGES
• Generates rapid transmission of information. • Motivates and includes the peop
le's business • Reduces the load of communications managers. • Complements the f
ormal structure. • Ease of understanding and upgrade its speed makes it incredib
ly superior to the others.
DISADVANTAGES
• It is generating rumors, noise and friction between people. • Causes ignorance
of reality by corporate managers. • Difficult to control.
FORMAL COMMUNICATION
ADVANTAGES
• Establishes a dialogue with your company's internal and external audiences. •
Standardize business processes. • Influence the behavior of employees. • From cr
edibility to the discourses of management.
DISADVANTAGES
• Bureaucracy of information within the organization. • Poor teamwork. • Failure
s in communication. • Difficulty in customizing the messages to the different le
vels of employees.
BIBLIOGRAPHY
Addinteractive, Ida.2006; Nonverbal Communication, available at: http://www.addi
nteractive.com/add2us/add2us04/add2us04_com_nverbal.pdf GIGLIOTI Francisco. Refl
ections of Communication in Formal and Informal Organizational Structure of Ente
rprise, available at: http://www.admpg.com.br/2008/cadastro/artigos/temp/49.pdf,
International Congress of Administration, Ponta Grossa - PR / 2008 . GRANATIC,
White. Basic Technical Writing, Editora Scipione, São Paulo-SP / 1995. MEDEIROS,
Joao Bosco. Business Writing, 3rd edition, Editora Atlas, São Paulo-SP / 1998.
Menezes, Cristian et all. Parallel communications between the formal and informa
l, available at: www.administradores.com.br / producao_academica / paralelo_entr
e_comunicacao_formal_e_informal_dentro... / dow, published in April 2009. PERSON
, Sonia. Corporate Communications, a strategic tool, published by ABERJE, availa
ble at: http://www.aberje.com.br/novo/acoes_artigos_mais.asp?id=163. ROCHA LIMA,
Carlos Henrique da. Normative Grammar Portuguese Language, 31 edition - (1st re
print), Editora José Olympio, Rio de Janeiro-RJ / 1992. EARTH, Ernani. Practical
Course in Grammar, revised and enlarged edition, Editora Scipione, São Paulo-SP
/ 1996.