TOM ROBISON

Crawfordville FL 32327
(850)-501-1425 tomrobison635@gmail.com
A Multi-Unit Leader with an Entrepreneurial spirit, possessing experience and successes in operational and financial
management, who believes People matter. Able to instill and execute process improvements to maximize production and
increase revenue while developing key business partnerships. Possessing outstanding communication and leadership
skills and a belief that development & People growth are keys to moving forward. Capable of exemplifying
organizational standards to meet set objectives and goals.
Sales & Marketing Operations Management Forecasting
Customer Service Process Improvement Business Planning
Recruiting & Training Communication Skills Compensation Development
Loss Prevention People Development Microsoft Office
Facility Maintenance Agreements Site Selection
Budget Development and Financial Planning
Management Business Development

PROFESSIONAL EXPERIENCE
WHATABURGER RESTAURANTS, Tallahassee & Jacksonville Florida
Senior Area Manager (July 2015 - Present)
Full accountability for 6 restaurants in Tallahassee FL Market and 8 Restaurants in Jacksonville FL
Day to day planning & execution of Focus Market Plan in Jacksonville FL to prepare market for planned strategic
growth.
Improved bottom line profitability 14-unit market over 100% in 2016

WHATABURGER RESTAURANTS, Fort Worth, TX

Director of Operations (2009 July 2015)
Oversee five Area Managers and 28-36 Whataburger Restaurants with consistent increases in revenue growth.
Lead financial management activities to direct funding to respective avenues to maximize resources and
efficiency.
Develop financial KPI goals for each market
Work with Real Estate on new site selections
Facilitate business review process; quarterly and annually
Serve as a panelist in multi-unit operator selection process
Provide development goals and follow up to team of Area Managers
Increased per store revenue by 16% across a three-year span from 2011 to 2014.
Analyzed financial statements and sales reports to determine productivity and implement process improvements.
Coordinated fund management to maximize investments and increase efficiency of available resources.
Implemented sales promotions and recommended location acquisitions towards prospective new facilities.
Recruited and trained employees in accordance with organizational standards and compliance.
Developed aggressive marketing plans to focus on increasing sales
Opened new units in the San Antonio and DFW Markets
Analyzed market trends and adjusted business approaches to ensure consistent sales increases and customer
satisfaction
Worked through Employee Satisfaction Survey process to ensure all units and leadership were focusing on
retention of all levels of employees
Utilized Taleo systems for performance reporting, performance assessments, development planning and
succession planning.
Assist the company with strategic planning for growth in new markets; research, competitor mapping,
demographics

BARRAND INC. DBA WHATABURGER, De Soto, TX

Senior Area Supervisor (2005 - 2009)
Opened seven new units and maintained daily operations of existing 14-unit base.
Recruited, trained, and evaluated personnel while developing sales and customer service techniques.
Area Supervisor (2003 - 2005)
Managed daily operations of five units as Area Supervisor.
Manager, General Manager & Supervisor (1994 - 2004)
Managed a four-unit franchise before promotions to General Manager and Supervisor following acquisitions.
TOM ROBISON Resume, Page 2

BAILBROOK McDONALDs, Dallas, TX

Supervisor & Assistant Director of Operations (2001 - 2003)
Awarded Silver Hat and Gold Hat recognition through Hamburger University as part of training program.
Oversaw two Area Supervisors and five units as Assistant Director of Operations.

PREVIOUS PROFESSIONAL EXPERIENCE

WAFFLE HOUSE Unit Manager, Baytown, TX (1992 -
1994)
TRI STARR PERSONNEL Outside Sales Consultant, Houston, TX (1990
1992)
NATIONAL FOOTBALL LEAGUE Professional Football: Green Bay Packers/Atlanta Falcons (1986
1990)
UNITED STATES FOOTBALL LEAGUE Professional Football: Houston Gamblers (1984
1986)
EDUCATION
Business Management Degree: Texas A&M University, College Station, TX
High School Diploma: Gregory Portland, Gregory, TX