Beruflich Dokumente
Kultur Dokumente
Marianne C. Sales
Charla U. Delfin
INTRODUCTION
economic one.
Besides the typical in-store shopping, where the customer usually goes
The researchers prime focus was about the factors that motivated
consumers, which led to their discovery that the wide scope and range of
products available and the convenience brought by online buying were major
To be able to shop online, buyers must have access to the Internet and
Once a particular product has been found on the website of the seller,
most online retailers use shopping cart software to allow the consumer to
retail courier such as FedEx, UPS, DHL, or TNT; b) drop shipping: The order
the item straight to the buyer, bypassing the retailer's physical location to
save time, money, and space; c) In-store pick-up: The customer selects a
local store using a locator software and picks up the delivered product at the
selected location. This is the method often used in businesses with both
well as shopping. This research is also significant for the following entities:
sort.
For both Traditional and Online Shoppers, this research will help
based on the customer's satisfaction and preference between online and in-
even daily groceries on the Internet. Some buyers opt for online shopping
because 1) it saves their time and energy, 2) online shops tend to offer
greater deals rather than sellers in malls or physical stores, and 3) it is easier
that most people complain about, such as waiting to arrive for the item that
they just ordered, and cannot personally check the item and only bases from
the description of the product that the customer wants to buy (Rhodes,
customers to see the product in its physical form and can further inspect it
for its quality, it also has the ability to choose the method of payment which
information on the goods he or she will purchase and having a staff that will
assist him or her, and also it doesn't need to wait for the product to arrive or
to have, but despite of these advantages, customers may not have the time
stocks that the customer would like and prefer, as well as the availability of
survey. The main reason why consumers do not prefer online shopping on
security concerns, while 77 percent said they are wary about having their
credit card information hacked. Though social media plays an important role
interactions with brands on social media has led them to buy more from
these brands. The study was based on surveys of more than 19,000
conduct the primary research method for this study. This study will first
distinguish the distinct differences of online and in-store selling, then review
shopping. Subsequently, the researchers will identify the costs and benefits
RESEARCH DESIGN
matter to obtain partial objectives of the research. The researchers will also
visualize the gist of the study and, in many cases, to challenge and extend
the researchers are to conduct surveys and formal interviews that will supply
Formation of
survey and
interview
questionnaires
Statistical
REFERENCES
Rohm, Andrew J; Swaminathan, Vanitha (2004-07-01). "A typology of online shoppers based on shopping
motivations". Journal of Business Research. Marketing on the web - behavioral, strategy and practices and
Bigne, Enrique (2005). "The Impact of Internet User Shopping Patterns and Demographics on Consumer
Gramigna, Kristen (2014). Retail or E-tail? Buying Online Vs. Buying in Person.
<www.business.com/articles/retail-or-e-tail-buying-online-vs-buying-in-person>
Reverchuk, Lyu (2015). What are the advantages and disadvantages of online shopping? Quora E-
commerce.
Torres, Matthew (2016). Comparison: Buying Online vs In A Store. Buying Guides. <www.lifewire.com/buy-
online-or-in-store-3276438>
Paglia, Chloe (2013). Online Shopping vs. Traditional In-Store Shopping. Saving Money, Smart Shopper.
<www.quickenloans.com/blog/online-shopping-traditional-instore-shopping>
Brooks, Chad (2015). Shoppers Still Prefer In-Store Over Online Shopping. Grow Your Business, Sales &
Marketing. <www.businessnewsdaily.com/7756-online-shopping-preferences.html>