Recruitment test

graphic communication
Inter IKEA Systems B.V. 2015
 1. Distance test
assignment for candidate

Use your knowledge and graphic communication skills to

create graphic communication for a promotional display.
The display is for a new bicycle model. It is placed in a
promotional area at an airport. The display needs to be
based on the communication brief.

1. Sketch the graphic communication elements and media/

carriers to be used in the display to present the visual
idea.

2. Send it back in PDF format.

3. Name it as: DT_Graphic Communication_Name Surname.

4. Send it back by email within 60 minutes.

Inter IKEA Systems B.V. 2015

8
 1. Distance test
assignment for candidate

Communication brief The tasks of the promotional display are:

Create graphic communication for a promotional display of
a new bicycle model for use in the city. The theme of the
display is living a more sustainable life in the city, by
using a comfortable bicycle instead of a car to get around.
Define the graphic communication elements and media/
carriers for the display. They should visually support the
product and graphically express the sustainability theme.
Inter IKEA Systems B.V. 2015
- attract attention and promote the new bicycle model
- present its main benefit comfortable use in the city
- create awareness about the importance of sustainable
living in the city. (Sustainable living is a lifestyle that
attempts to reduce an individual's or society's use of the
Earth's natural resources and personal resources).
The promotional area has a size of 4 m2 (2x2 m). It is located
between the central stairs in the departure area of an airport.

Location of the
promotional area