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PREFACE
INTRODUCTION
COMPANY PROFILE
INTRESTING FACTS
BSNL SERVICE
ORGANISATIONAL CHART
MARKETING STRATERGY
CONSUMER SERVICE
VIGILANCE CELL
FINANCIAL STATEMENTS
CONCLUSION
BIBLIOGRAPHY
PREFACE
BBA program is one of the most reputed professional courses in the field of
Management. There is a study project as an integral part of BBA in the Fifth
Semester. As a complementary to that every one has to submit a report on the
work conducted in the industry.
This report is thus prepared for the study project done at Bharat
Sanchar Nigam Limited (B.S.N.L). The topic of the project is, HUMAN
RESOURCE DEVELOPMENT, CUSTOMER SERVICE AND MARKETING.The
organization shall make all possible efforts to have a secure and safe domain.
The data/information is very important and most critical to the business
requirements; therefore proper measures should be adopted so that the
information is well secured and protected.
BBA V Sem
INTRODUCTION
Bharat Sanchar Nigam Limited (known as BSNL, India
Communications Corporation Limited) is a public sector
telecommunication company in India. Bharat Sanchar
Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range
of telecom services in India: Wireline, CDMA mobile, GSM
Mobile, Internet, Broadband, Carrier service, MPLS-VPN,
VSAT, VoIP services, IN Services etc. Within a span of five
years it has become one of the largest public sector unit in
India.
BSNL LANDLINE
PHONE PLUS SERVICE
NEW TELEPHONE CONNECTION
PERMANENT CONNECTION
CONCESSION IN RENTALS
SHIFT OF TELEPHONE
TRANSFER OF TELEPHONE
TELEPHONE TARIFF
BSNL MOBILE
POSTPAID
PREPAID
UNIFIED MESSAGING
GPRS/WAP/MMS
DEMOs
TARIFF
SMS & BULK SMS
BSNL WLL
INTERNET SERVICES
NETWORK
BROADBAND
TYPES OF ACCESS
WI-FI
CO-LOCATION SERVICE
BSNL WEB HOSTING
INTERNET TARIFF
DIAL UP INTERNET
SMS& BULK SMS
BSNL BROADBAND
REGISTER ONLINE
TARIFF
FAQ
CHECK USAGE
BSNL MPLS-VPN
ISDN
ISDN
TARIFF
LEASED LINE
LEASED LINE
TARIFF
INTELLIGENT NETWORK
FREE PHONE SERVICE
PREMIUM RATE SERVICE
INDIA TELEPHONE CARD
VIRTUAL PRIVATE NETWORK (VPN)
VOICE VPN
UNIVERSAL NUMBER
UNIVERSAL PERSONAL NUMBER
TELE VOTING
VIDEO CONFERENCING
OVERVIEW
TARIFF
FAQ
AUDIO CONFERENCING
OVERVIEW
TARIFF
FAQ
I NET
OVERVIEW
SERVICES ON I NET
USING ON I NET
I NET CONNECTIONS
TARIFF
TELEX/ TELEGRAPH
TELEX/ TELEGRAPH
TARIFF
EPABX
EPABX
FREE EPABX
TARIFF
CENTREX
CENTREX TARIFF
HVNET
RABMN
INMARSAT
KU-BAND
TRANSPONDER
ORGANISATIONAL
CHART
Marketing strategies of
BSNL
Our visions begin with
our desires.
- Audre Lorde
- Stephen R
Covey.
We Sell Confidence.
Brand Equity.
Social Responsibility.
We were the most trusted telecom brand in year
2003 & 2004. We have been given Golden Peacock
award for Best Corporate Social responsibility. How
can we leverage these distinctions? These achievements
need to be highlighted through public relation exercise like
press meet. This will help us in building our marketing
image. In sales and distribution front though we have over
one-lakh retailers, 1000 franchisees, 3300 CSCs, 36000
exchanges why are we not visible like others? Why cant we
utilize all possible space? Cant we leverage our franchisee
and STD-PCO strengths? Can we make these outlets as
our core strength? Why our recharge coupons, India
Telephone Cards are in shortage when there is no capacity
constraint? Does it imply that our planning for printing,
inventory management, logistics, and supply chain and of
course franchisee management is inefficient? Do we have
targets for these just like DELs & CellOne? Why cant we
leverage this huge network for better customer care and
improve collection efficiency? We must realize that with
waiver of security deposits, no OYT schemes, no advance
rentals, adjustment of landline security for CellOne, we dont
get fixed deposits to meet our funds requirements.
Everything has to be met from Operating revenues. We need
to improve collections, realize bills early, not on the last day
of payment and reduce bad debts. We need to provide
24X7 culture in our organization, though we have been
providing operation and maintenance on 24X7 basis in the
past and we will continue to provide in future too, but what
about provisioning customer care and marketing on 24X7
basis?
Business Development.
Business development units have been given the
task to develop and nurture long-term relations with
corporate houses. Many MoUs have been signed. Bulk bills
are being issued. One-point payments are being realized for
multiple service locations. Key Account Manager concept has
been introduced. All this requires change of mindset in
addition to the skills of marketing & sales. Do we have
skilled manpower? Is our organization setup apt for
better results? The staff expense to revenue ratio could be a
good indicator.
Per DEL/Mobile
Acquisition cost
Competitor spend
Growth targets
You cant give people pride, but you can provide the kind of
understanding that makes people look to their inner strength
and find their own sense of pride.
- Charleszetta
Waddles.
i) Preventive Vigilance
ii) Punitive Vigilance
FINANCIAL
STATEMENT
S
Balance sheet (Rs crore)
Mar ' 16 Mar ' 15 Mar ' 14 Mar ' 13 Mar ' 12
Sources of funds
Owner's fund
Equity share capital 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Share application money - - - - -
Preference share capital 7,500.00 7,500.00 7,500.00 7,500.00 7,500.00
Reserves & surplus 72,586.33 76,133.58 75,628.25 74,448.02 68,256.51
Loan funds
Secured loans - - - - -
Unsecured loans 1,533.70 3,413.84 3,388.87 5,543.66 7,283.93
Total 86,620.03 92,047.42 91,517.12 92,491.68 88,040.44
Uses of funds
Fixed assets
Gross block 1,60,469.62 1,32,242.91 1,24,578.23 1,18,649.01 1,11,765.49
Less : revaluation reserve - - - - -
Less : accumulated
86,589.30 77,922.03 69,879.74 60,715.11 51,503.54
depreciation
Net block 73,880.32 54,320.88 54,698.49 57,933.90 60,261.95
Capital work-in-progress 6,044.20 4,928.64 2,665.62 2,568.60 3,820.48
Investments 200.00 200.00 200.00 200.00 200.00
Net current assets
Current assets, loans &
54,971.79 58,908.54 58,724.63 54,863.00 50,467.48
advances
Less : current liabilities &
48,476.28 26,310.64 24,771.62 23,073.82 26,709.47
provisions
Total net current assets 6,495.51 32,597.90 33,953.01 31,789.18 23,758.01
Miscellaneous expenses not
- - - - -
written
Total 86,620.03 92,047.42 91,517.12 92,491.68 88,040.44
Notes:
Book value of unquoted
200.00 200.00 200.00 200.00 200.00
investments
Market value of quoted
- - - - -
investments
Contingent liabilities 5,014.60 10,334.24 9,817.50 26,639.92 360.96
Number of equity
50000.00 50000.00 50000.00 50000.00 50000.00
sharesoutstanding (Lacs)
Mar ' 16 Mar ' 15 Mar ' 14 Mar ' 13 Mar ' 12
Income
Expenses
Material consumed - - - - -
Manufacturing
- - - - 9,828.39
expenses
Selling expenses - - - - -
Expenses capitalised - - - - -
-
1,457.7 4,416.9 8,249.4
Adjusted PBT 2,032.6 8,269.52
1 7 5
3
-
2,974.8 7,901.5
Adjusted PAT 1,512.7 760.93 8,762.23
1 1
9
-
3,009.3 7,805.8
Reported net profit 1,822.6 574.85 8,939.69
9 7
5
-
Earnigs before 3,009.3 7,805.8
1,822.6 574.85 8,939.69
appropriation 9 7
5
-
1,254.4 6,446.0
Retained earnings 1,822.6 574.85 7,599.90
6 3
5