L o g a n

V i l d

Social Strategist




CONTACT PROFILE


Five years experience building brands through strategic digital communications planning. Driven by
understanding
the that digital is at the core of how every business should operate. Aspiring to
M: +(330) 421.0094
represent brands with the like-minded mission of bringing unforgettable experiences to both digital
and real-life.


Logan.Vild@gmail.com
EXPERIENCE
SE Division St.
3810

Portland, OR, 97202 SOCIAL MARKETING MANAGER

HUGE INC | APRIL 2015 PRESENT

Linkedin.com/LoganVild
Leads and develops social strategy planning and community management through user research,
analytics and platform learnings based on client's overarching brand positioning and key
EDUCATION objectives.

Map customer journeys from ideation to final delivery

Draft creative briefs and lead brainstorms for development of social assets
MANAGEMENT/
B.S. SPORT Create monthly editorial calendars based on platform best practices and brand learnings
BUSINESS ADMINSTRATION Compile competitive analysis for client pitches and brand research
Monitor real-time listening through Spredfast, Sysomos and Social Bakers
OHIO UNIVERSITY
Assist in development of weekly and monthly analytic reports
2006 - 2010
Manage influencer marketing research for clients

E X P E R T I S E

SOCIAL MEDIA COORDINATOR

STRATEGY/PLANNING ESPN | FEBRUARY 2013 APRIL 2015
MANAGEMENT
COMMUNITY Provided real-time social media coverage, exclusively for ESPN College GameDay, ESPNCFB &
ESPNCBB.
CUSTOMER SERVICE
Consulted with marketing, programming and production to implement social

USER RESEARCH
promotions/strategies, generate revenue, build brand recognition and drive viewership

SOCIAL MEDIA ANALYTICS Developed and activated 3.2M in social media ad revenue during the 2013 - 2014 seasons

PROJECT MANAGEMENT Introduced 181K followers and 335K mentions during the 2013-14 college football season
Grew College GameDay social media platforms by 102% on Twitter and 51% on Facebook
SOCIAL COPYWRITING
Expanded the ESPNCBB Twitter following by 76% on Twitter and 188% on Facebook
MARKETING
INFLUENCER



S O C I A L T O O L S EXPERIENCE CONTINUED

SPREDFAST
MARKETING PRODUCER
ADRENALINE LACROSSE | MAY 2012 FEBRUARY 2013
SOCIAL BAKERS

SYSOMOS Coordinated all on-site marketing efforts for Adrenaline Lacrosse nationally recognized

CRIMSON HEXAGON tournaments including managing social platforms, creating brand positioning and driving signups.
Responsible for all aspects of marketing LXM Pro, including developing player
CURALATE
recognition,
in-game fan interaction and live action demos; all which contributed to
FACEBOOK AUDIENCE INSIGHTS breaking the tours season attendance record

GOOGLE ANALYTICS
Attracted team and player registration through marketing materials targeted towards
tournaments, leagues, training and educational programs

JULIUS Over eight months, increased Adrenaline Lacrosse Twitter following by 25%


A W A R D S
ASSISTANT EDITOR
100 TWITTER
ACCOUNTS PHIL
STEELE PUBLICATIONS | SEPTEMBER 2011 MAY 2012
EVERY CFB FAN SHOULD
FOLLOW Extensive research and data mining of Division I College Football programs which contributed to
the publication of the 2012 Phil Steele College Football Preview & 2012 Phil Steele NFL Preview magazines.
ATHLON SPORTS 2013 Assisted in statistic verification and proofreading for both magazines
Prepared extensive weekly game-by-game comparative analysis focusing on statistics,
I N T E R E S T S game history and trends
Charted 60+ live college football games in a play-by-play format with an emphasis on
game statistics and play outcome
SPORTS
Maintained multiple statistical databases focusing on incoming recruiting rankings,
FITNESS team-by-team statistics and overall position rank

TRAVELING/OUTDOORS
URBAN CULTURE /SNEAKERS
TECHNOLOGY