Beruflich Dokumente
Kultur Dokumente
0
Industry (FICCI) predicted that the Indian FMCG industry is
expected to grow 20% during 2003-10 with rising
disposable income, changing lifestyle and rapid
urbanization.
1
Market potentiality of FMCG
Industry
2
i.e. if they are able to take the consumers to branded products
and offer new generation products, they would be able to
generate higher growth in the near future.
3
SCOPE OF FMCG SECTOR
Consumer Spending:-
Private consumption expenditure in India grew at a real
CAGR of over 7.3% during last 5 years
Pyramid expanding at the middle as deprived sections
are shrinking: People in lowest expenditure class will
shrink from 45% to 35% by 2014-15*.
Share of wallet shifting from food to household and
personal care, durables, apparel, communication,
education and entertainment.
Younger population getting added : 50% of the
population below 25 years; 200 mn people will enter the
working age of 15-60 years over the next 2 decades
Rural India accounts for 70% of population. By 2014-
15, 150 million people in rural India will have
consumption levels similar to the better-off urban
consumer of today.
Low Penetration Level:
The demand for lifestyle products is boosted by the rising
aspiration and modern facilities. As the spending power of
consumers is going up, the sales of FMCG products in India will
rise too. Therefore, companies need to improve the quality of
4
products and employ right marketing mix by implementing new
technologies such as Customer Relationship Management.
Because of the low per capita consumption for almost all the
products in the country, FMCG companies have immense
possibilities for growth. And if the companies are able to
change the mindset of the consumers, i.e. if they are able to
take the consumers to branded products and offer new
generation products, they would be able to generate higher
growth in the near future. Hence both in Rural and Urban India,
there is room for sustained growth.
5
packaged goods in the food-processing sector. This brings India
a more cost competitive advantage. For example, Amul
supplies milk as well as dairy products like cheese, butter, etc.
COMPANY DETAIL
Founding Thoughts
6
"What is that life worth which cannot bring
comfort to others"
1940-50 Entry into Consumer products through launch of Dabur Amla Hair Oil
& Chyawanprash
1970-80 Entry into Oral care & Digestives through launch of Dabur LDM &
Hajmola
2004 Launched "Real" India's first packaged fruit juice marking its entry
into Health beverages
2005 Acquired Balsara having Oral care and Home Care products
7
2009 Fem care acquisition
Website- www.dabur.com.
8
Key Financial Performance Overview
9
Ranked amongst India's most innovative companies by
Business Today-Monitor Group Survey.
Ranked 28th in the list of India's Top 50 Most Valuable
(company) Brands by Brand Finance.
Its Brands
10
CONSUMER CARE DIVISION OVERVIEW
11
Extension of existing brands to more subcategories and making
more choice available to consumers, coupled with increased
focus on rural penetration, was the key platform on which CCD
leveraged its growth during 2008-09. The division reported
growth of 13.8%, supported by-strong performance across
various segments. The CCD business is divided into four key
portfolios: healthcare, personal care, home care and foods.
These cater to a number of consumer market segments
including hair care, oral care, baby and skin care, health
supplements, digestives, home care and foods. Share of these
product segments in CCD sales is presented in Figure:
Health Care:
With a share of 44%, the Health Care segment continued to be
the largest contributor to CCD's sales during the fiscal,
reporting impressive growth across all its three categories:
Health Supplements, Oral Care and Digestives.
Personal Care:
Comprising Hair Care and Baby & Skin Care, this portfolio is the
second largest contributor to CCD sales, with a 37 % share.
During 2008-09, this portfolio reported a strong 21.5% growth,
of which significant growth came out of higher volumes a
considerable achievement given the intense and
challenging inflationary scenario in terms of the input costs that
12
impacted the FMCG industry during the year. Led by impressive
growth across brands, the Personal Care portfolio emerged as
the fastest growing segment in CCD during the year.
Home Care:-
13
39.9% during the year and emerged as the fastest growing
division of the Company. This acceleration in growth of IBO led
to its contribution to Dabur's consolidated revenue going up to
18.5% for FY09 from 15.7% a year ago.
14
People are our most important asset. We add value through
result driven training, and we encourage & reward excellence.
15
efficacious, natural solutions by synthesizing our deep
knowledge of ayurveda and herbs with modern science
DABUR GROUPS
16
Given the vast range of products, sourcing, production and
marketing have been divested to the group companies that
conduct their operations independently:
17
AA special herbal health care and personal care range
successfully selling in markets ranging from the Middle
East, Far East, North Africa and Europe
Inroads into several European and American markets that
have good potential due to resurgence of the back-to-
nature movement
Export of Active Pharmaceutical Ingredients (APIs),
manufactured under strict international quality
benchmarks, to Europe, Latin America, Africa, and
other Asian countries
Export of food and textile grade natural gums, extracted
from traditional plant sources
18
Mr. Sunil Duggal took over as the Chief Executive Officer of
Dabur India Limited in June 2002, holding reins of the
organization he joined in 1995.
19
DABUR FOODS LTD. PROFILE
Made from best quality fruits, Real does not have artificial flavors and
preservatives, and offer your kids not just great taste, but also FRUIT
POWER - the power of fruits the power to stay ahead. Loaded with the
power of Vitamin C, Real fruit juices have all the necessary nutrients that
keep you active all day long.
20
BRIEF ABOUT LEMONEEZ BRAND
Lemoneez Advantage:
Lemoneez Usage:
Prepare Nimbu Pani
21
BRIEF ABOUT CAPSICO BRAND
Raw Material used:
Ingredients- Fresh red pepper, vinegar, salt, cumin oil, permitted
emulsifying and stabilizing agents
Description- Long, slender and thin variety of chillies with rich red
colour and characteristic flavour and aroma of red chillies
Sourcing- Bihar, Andra Pradesh, Rajasthan and Karnataka
Locations-
Packing- Gunny bags
Product Benefits:
Natural mild characteristic red chili flavor, with no added artificial flavors
Maturation in wooden casks for seasons together gives the spicy smooth
flavor of red chilies
22
BRIEF ABOUT NATURES BEST BRAND
Under the `Nature's Best' brand meant for its institutional buyers, Dabur
Foods now intends supplying tomato purees, ketchups and dressings to
the smaller food kiosks and 5-Star hotels. Adds Mr Sharma, "There is a
need for packaged solutions, especially from the smaller eating kiosks
that lack space in their operations. Besides, tomatoes are used most in
Indian cooking.''
Dabur Foods, a 100 per cent subsidiary of Dabur India Ltd, has launched
Natures Best, a brand that will cater exclusively to the institutional
sector. The first product launched under this brand is tomato ketchup.
BIBLIOGRAPHY
23
www.dabur.com
www.wikipedia.com
Philip Kotler
www.ask.com
24
THANK
YOU
25