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Trap-Ease America: The Big Cheese of Mousetraps

Case 1

Trap-Ease America may be taken as the most preferred cheese mousetrap manufacturing

company. The companys idea may be based on product value that can and widen the companys

product target. Where the companys preferred market target consists of the Primary consumer

target that may be so influential in every home women especially the housewives while the

Secondary Consumer market target can be the docks as well as, the ship-owners.

The mice trapper device may be obtained from manufacturing a trap device through the

use of plastics materials. The device consists of a square plastic pipe tht6a is averagely 6 inches

long also 1 inches square.

Product Strategy

The Trap-Ease company may be interested in inventing a new tool to fight mice or try to

improve the companys product value.

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Distribution Strategy

The company uses the whole sale distribution chain strategy to national grocery, or even

the hardware stores, the other option may be the drug chains as well as, supermarkets. The

company will try to supervise and monitor customer needs satisfaction and keep time of

delivering the products to retailers, especially to secondary targets who are the docks owners.

The companies will carryout exhibition sales that will sample some of the mousetraps that may

be used by retailers to demonstrate them on how to install and act effectively.

Martha and the Trap-Ease America investors evaluation on a lifetime opportunity

In order for Martha and the trap ease, America, to configure their once in a life time

chance may be to search for another more effective tool to fight against the mice. In case, there

may be no other tool formulated yet then trap ease can be the only invention mouse catcher on

the market. Martha as well as, the investors may be able to use the chance. The group may be

interested in writing a mission idea that states to remove or scare away mice in the easiest and

cleanest method one can achieve this by applying a trap ease mousetraps.

Marthas best target market for Trap-Ease and other market targets

Marthas market target consists of women, which may be a bright idea because most

women are mostly the housekeeping individuals in a home. There could be another consumer

target that Martha and the group could use in the market. The other option can be the vessel

owners or docks, this because inside the ships there may be numerous problems caused by mice

and rats. Therefore, dock owners will purchase the mice traps in large quantity thus improving

the trap ease mousetraps company.

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Marthas idea on women as the market strategy target was right, because men prefer to

purchases the traditional mice catchers and therefore, they cannot be the bets target for the

company. Women may be the most preferred due to their modernization idea and also they stay

at home most of the times taking care of the children. Thus, they would be interested with an

invention that can deal with the mice problem once and for role without many risks involved

when installing the trap.

The Company Position, On the Chosen Target Market

Mice trap position may be that the trap eases invention traps mice much more easily

compared to any other invention in the market. The position may be too broad as well as, not that

catchy and it may be best if positioned as the trap ease traps mice forming no clean up

hindrance or may be trap mice that leaves one hands clean.

There several options that Martha may be interested with reaching the target market, this

includes; distribution of the product to groceries and hardware or even the chain drugs stores.

She may be interested in selling in bulk orders to large retailers and avoid middle men from

interfering the purchasing system.

The current marketing, mix for Trap-Ease

Product: formulated mouse catcher - Trap Ease.

Price: $2.49 per 2 units

Promotion: $10,000 on advertising in Good Housekeeping

This price will make the trap ease more effective and more expensive compared to the

standard invented trap inventions. Customers will prefer to offer a little initial price resistance
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due to the pricing. While for the manufacturer cost for the product may include transport costs as

well as, packaging costs, which may be rated at 31 cents per every product. To make is more

effective and suitable for the customers it is best to sell to retailers at 99 cents per product

purchased after and estimated calculations of sales as well as, the volume discount; thus, the

company will afford to obtain a net value from the retailers of about 75 cents per product after

subtracting the expenses.

Trap-Ease America's Competition

The most preferred competitor of the trap ease company may be the manufactures of the

traditional standard traps, or the spring invented traps due to their cheaper prices than the trap

ease traps products which most retailers and customers would prefer as the suitable substitute in

the market.

Change that can be established in Trap-Ease's Marketing Strategy

The trap ease company may be facing marketing myopia as well as, its marketing ideas

which may be concerned with product oriented strategy rather than the customers oriented

strategy. Martha took a step and a strategy of how to purchase expected products rather than

having in mind the customers needs but improve on the products value.
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Works Cited

Anderson. James C, Narus, James A, Business Market Management: Understanding, Creating,

and Delivering Value, 2004.

Business Marketing Association, Marketing Reality Survey, 2003.

Dwyer. F. Robert, Business Marketing Connecting Strategy, 2006.

Greco, John A. Jr., "Past indicate promising future for b-to-b direct, 2005.

Hutt, Michael D, Speh, Thomas W. Business Marketing Management: A Strategic View of

Industrial and Organizational Markets, 2004.

Morris, Michael H., Pitt, and Leyland F, Honeycutt, and Earl Dwight Business-to-Business

Marketing: A Strategic Approach, 2001.