Questionnaire

Instruction:
Please indicate (/) the appropriate response for each items listed.
PART A: DEMOGRAPHIC PROFILE (Please Tick ()
1. Gender:
a. Male
b. Female

2. Age:
a. < 18 years old
b. 18 25 years old
c. 26 35 years old
d. 35 45 years old
e. > 45 years old

3. Marital Status:
a. Single
b. Married
c. Divorced

4. Education Level:
a. Below SPM
b. SPM
c. STPM/
Matriculation/
Diploma

d. Degree
e. Master or Above
 5. Employment Status:
a. Public Sector
b. Private Sector
c. Not working (e.g.,
students/
housewives)

6. Current Household Income

a. < RM1500
b. RM1500 RM3000
c. RM3000 RM5000
d. >RM5000

PART B

7. Do you like to use website?

a Yes
b No

8. Do you ever make purchase at website?

a Yes
b No

9. How often you use website?

a Once a day
b More than one a day
c Once a week
d Not sure
e Never
a Information
b Entertainment
c Purchase 10. Why you intend to use the website?
d Communication
11. Which is the most important in website characteristics?
a Accessibility
b Design
c Content
d Security
PART C WEBSITES ATTRIBUTES
Please indicate / the most appropriate number(s) to represent the level of agreement
for e a c h

Strongly Disagree Neutral Agree Strongly

Disagree Agree
1 2 3 4 5

Q1. Accessibility

No Questions 1 2 3 4 5

1 It is easy to navigate through this online

web site
2 It is easy to find what I want on this web site

3 Is the website optimized for mobile

4 This website loads too slowly

Q2. Design

No Questions 1 2 3 4 5
1 Online shopping websites are visually
pleasing
2 Are the colors used harmoniously and
logically related
3 Are the fonts easy to read on various
screen resolutions
4 Was the layout of website are easy to
understand
 Q3. Content
No Question 1 2 3 4 5
1 Was the content easy being offered through
the website meet with your standard

2 Does the copywriting style suit the

websites purpose and speak to its target
audience
3 Is the website copy succinct but informative
4 Do the website update the content regularly

Q4. Security
No Question 1 2 3 4 5

1 Customers can save their data account and

ID in website
2 Online shopping website is secure enough
based on the kind of encryption or
authentication mechanisms the website
adopts

3 The website displays a confirmation screen

after completion of a transaction
4 Customers can find any obvious security
flaws

PART C CUSTOMER SATISFACTION

No Question 1 2 3 4 5

1 Overall, I am very satisfied with the way the website

perform their product and service.
2 The product I purchase from online website
are delivered when promised

3 Will you consider to recommend online business website to

your friend and family.
4 How would you rate the performance of website in online
business/ business sector