Beruflich Dokumente
Kultur Dokumente
Sales Promotion
Individual Assignment
We can clearly see that by using the craze of selfie among young population, which has
become an integral part of young peoples life and hence cashed on this craze to attract
their attention.
Objective: Change the behavior of Young people who are moving to health drinks
(which ironically contain a lot of sugar) which was making sales of carbonated drinks go
down to influence the consumption of Coca Cola & eventually increase sales.
The ideal result expected from the viewpoint of Coke would be that the youngsters
would try the selfie bottle during their parties or hangouts and then think of
consuming coke the next time during parties or with friends.
Annexure:
Exhibit-1
Exhibit 2:
References:
1. http://fortune.com/2016/11/17/coke-selfie-bottle/
2. http://brandongaille.com/39-interesting-coca-cola-demographics/
3. http://infoscout.co/brand/cocacola?utm_expid=75303912-24.l6L7NHOEQze-M9P-
hvusJw.0&utm_referrer=https%3A%2F%2Fwww.google.co.in%2F
4. http://fortune.com/2016/11/17/coke-selfie-bottle/