Oppa Ramyon

Company Report
2016
Company Founder

Amornkarn Srisawad
Chalita Kaveevutisilp
Kandit Kerdwiriyaskul
Katechaya Thongdang
Krittanat Tantiwikrom
Thanatcha Thanapaisan
Samitra Ngenpisutsin
Vetaka Prajakchaikul

Adviser : David Wang

Mahidol University International Demonstration School
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Table of content

Company Overview 3
Place within the market 3
Current Status 3
Company Strategy 4

Market and Marketing Strategy 4

Competitive analysis 4
Target Market 4
Gaps Fill 5

Operations 5
Plan for product costs 5
Pricing strategy 5
Operation complexity 6
Resources Require 6
Value chain management 7

Financial Summary 7
Liquidation 8

Future potential of the company 9

Optional toping 9
Size of the bowl 9

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Company Overview
Oppa Ramyon was operated on October 2016. Our
company composed of 8 founder which are all student at
Mahidol University International Demonstration School (MUIDS).
Our business - Oppa Ramyon- is a business operate depend on
food trend in Thailand. According to our research, we found that
Korean food is currently popular in Thailand. Therefore, it
inspired us dot run Korean style noddle shop. As we have a
mission to serve happiness to customers, we try our best to serve
delicious dish to customer.

Place within the market

In the market, our company mainly responds to the demand of people who enjoy
eating fast meal with affordable price. Furthermore, our product is for people who favor
Korean food. We do not have particular target ages of customer because out product
can suit with all range of age. We are unique from other noodle shop for we let
customers choose the topping and spicy level by their own. Therefore, every cup of
noodle will be arranged in each customer style.

Current Status
We have sold all of our products (36 bowls) within one hour for 40 Baht per
bowl. Our over all income is about 1,440 Baht, so our profit is 557 Baht. We end up to
this amount of profit because of our marketing strategies and operation process.
Subsequently, company is going to give each members money back 369 Baht. Each of
us is going to gain 69 Baht as profit.

Income - 1,440
Profit - 557 36 Bowls
Profit per Person - 69

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Company Strategy

Our products are Korean instant noodle with extra ingredients that customers
prefer. Our strategy is that we would like to give free opportunity to people who
interested in Korean food to make their own noodle style; customers can choose their
own toppings. We will choose only fresh and variety ingredients to become parts of our
products to always maintain quality of productions and consumers satisfaction. We also
create a brand by using Korean name to attract individuals interest, so we can gain
more customers.

Market and Marketing Strategy

Competitive analysis

First of all, there are varieties of products there, and obviously food and drink are
the main goods in the market. At first all companies have the same market
advertisement strategy by actively advertising their products in social media via Line,
Facebook, Instagram, and etc. The uniqueness does not appear much because our
competitors have already sold different products, so what gains customers is the quality
of the products and services. There are many demands for the food that have fancy
ideas such as Cheese Gyoza, Cheese nachos, or even
cotton candy, but they do not get that much
customers because of the time they use to cook.
Therefore, we fulfill that weak point by providing fast
and convenient food which is noodle.

Target Market

Target group of our company is for people

who like to enjoy fast meal with cheap price
especially teenagers because Korean food-trend are
gradually popular among them. Our product also
suits every ages because even kids or group who
cannot eat spicy food can buy our noodle. We
decide to have cheese as one of the toppings to
flavor cheese lover as well. And because most of
the customers are teenager who have not much
buying power, we offer cheap price Korean-noodle
to fulfill their hunger.

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Gaps Fill

In the parent conference day, the student open food booths. As the regular
noodle people always think about the noodle with gourmet powder. However, we also
add the topping which the sausages, cheese, seaweed, and crab stick. Also, our booths
sale the Korean noodle which we take the opportunities for the Korea food trend. Many
customers pay a lot more attention to our store than another store that sale just the
regular noodle. We fill the gap of the noodle seller and we take the Korean
opportunities to make our booth more attractive.

Strength Weakness
In trend High competitor
Delicious Shortage of supplies
Have topping

Opportunities Threats
Sell in more amount Number of sales decrease

Operations

Plan for product costs

We have plan to buy materials from wholesales store and market to save our
product cost. Therefore, the pricing strategy which we used is just set at this price at 40
Baht per bowl. For our margins, we have plane to sell at least 15 bowls to get the break
even point profit. We also attract customers by creating a game called lucky draw. The
customer can have a chance to win the prize. We prepared a chocolate box for the first
prize.

Pricing strategy

Our company use value base pricing strategy to set the price of
our product. As we want costumer to enjoy eating our noodle ,so set
the price at 40 Baht per bowl. We already consider that at this price
is equally value to our product. At this price we receive 38.67%
(15.46 Baht )of profit per bowl.

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Operation complexity

Our company have a leader to manage the store and collect money. Some
bought some ingredients and some promote our store by advertising and playing music
for attraction.

Resources Require

Seaweed Water

Chopstick Spoon Ladle

Crab Stick

Cheese Sausage Pot

Noodles

Stove Oven
Bowl

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 Value chain management

10 Bath 10 + 20 = 30 Bath

Boiling
30 + 5 = 35 Baht
40 Baht
Add Spoon &
Chopstick
35 + 5 = 40 Baht
Financial Summary

At the beginning we started our capital with 2,400
baht. After we purchased all the supply, we have 1,517 Baht
left. In the end of the day, we could sell 36 bowls of noodle
and each bowl we sell for 40 Baht. Therefore, we make a profit
38.67% per bowl. Now, our company has ending capital of
2,957 Baht. After we calculate the return on equity, we know
that it is worth to take a risk and operate the company because
we gain 23.21% from it. As a result, each partnership of the
company will get 369.625 in return.

Income statement

Revenue Expenses
Sales of
1,440 Noodles 157
noodle
Total
revenue 1,440 Sausages 174
Return on equity
Cheese 150
Business = 557 x 100 = 23.21%
Seaweeds 99
2,400
Crab stricks 125

Bowls 95

Spoons 50
Net
557 Chopsticks 33
Income 7
Total
883
expenses
 Financial Reconciliation

Starting Capital (8x300 ) 2,400 Total sales

- 36 Bowls x 40 = 1,440

Noodles 157

Sausages 174

Cheese 150

Seaweeds 99

Crab sticks 125

Bowls 95

Spoons 50

Chopsticks 33

Capital (net of expenses) 883

Sales 1,440

Ending Capital 2,957

Liquidation
The profit that we get we divide it into 8 parts
for our partnership. The amount in total is 2,957 8
= 369.625 Baht

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Future potential of the company

The very good thing about our products is that lots of

people like them, so we can sell the number of noodle cup as
much as instant noodle which we have. Because of this, we
get lot of profit. On the other hand, we have lack experience
of how to manage the amount of ingredient and noodle per
cup. Therefore, there are some extra ingredients that are
more than the amount of instant noodle; we can sell all of the
noodle but not for ingredients. Subsequently, we suppose to
get higher amount of money than we already gain for now.
We could improve our managed skill of to manage the
amount of ingredients.

Optional toping
As topping is one of the strength of our product, we would like to add more
optional topping for customer to choose. We will do a survey to ask customer which
topping do they want.

Size of the bowl

Currently, we have only one size of

the product, but in the future we will add
more size for customer to choose. We
retrieve the idea from other instant noodles
brand. Yum-Yum and Mama inspire us to take
care for customer not just the quality, but we
also provide them the quantity. We will have
three size which are S M L. Therefore, we
can expand our target market.

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