Business Plan

About Company Brief description of their business

Management Team - Brief description of each team member with their strength and
weaknesses
[e.g. someone could lead technology, someone could lead marketing, etc.]

Description of present Products / Services

- Highlight the uniqueness of your offering
i.e. why your users would be excited about your offering?
USP key feature

Present Market Position

- Example 1: Daily/weekly/monthly turnover
Actual size of the market (like no of students), actual sales (no of students regularly
consuming or purchasing) Identify the non-purchasers reasons for not consuming
or purchasing

- Example 2: Total population in the area no of schools its strength ratio between
our school and competitor within the 5 kilometer radius
- Competitor strength and weaknesses
- Comparison with competitor with ourselves (identification of USP of competitor and
ourselves)
- Describe market size, growth, trends and maturity
- Opportunities Potential for further development (like separate stalls for girl students
in canteen) - (be specific for the 24 36 months horizon)

STP Segmentation, Targeting and Positioning

- Segmentation Divide the your market like income-wise, or samacheer or CBSE
- Targeting Reach the target audience with your product features like IIT, NIT ,
NEET coaching
- Positioning Create a place how you are going to fulfill the needs and wants of the
target segment

Projected Business Model

- New products, services or creating a need (like importance of language proficiency in
future, content development for IIT entrance examinations like app development by pearl
printers)
- How is your new model going to generate revenue? (Actual and expectation)
- e.g. Our business model is to charge customers
- What price point and how does that translate into revenue?
Implementation of Plan -How do you intend to implement this concept?

- Operations: Define daily operations of the business, location, equipment, people,

process, procurement, supply chain / logistics / inventory / fulfillment etc.
- Marketing: how will you get customers
- TQM
- Org chart
- Mention your key assumptions, and highlight if different than generally accepted
numbers

Goals
- In the next 3 6 months
- In the next 12 24 months
- In the next 3 years
- Indicate profitable period - yield

Competitive Landscape & Matrix

- Who will you compete with? [current or in future]
- Why would someone choose you over them?
- Why do you have a chance to be a dominant player?

Financial requirements
- Estimated Startup Cost, Projected Balance sheet, Projected Income statement,
Projected Cash Flow statement, Revenue Generation Model, Break even Analysis.
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Assessment And Review
- Tracking Systems
- Break-even Analysis
- Satisfaction Survey
- Market Share Analysis
- Market Survey