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Gujranwala and got an opportunity to observe and analyze all the departments
specially HR Department of Gujranwala Plant.
The Coca Cola Company is a soft drink company, which is believed to be the
world’s first non-alcoholic drink introduced in the market. It is the world largest
revenue earning company. This Company operates in the 46 states in the United
States, all 10 provinces in Canada, and portions of Europe including Belgium,
continental France, Great Britain, Luxembourg, Monaco, and the Netherlands & also
in Asia. Coca Cola Enterprises employs approximately 67,000 people who operate
436 facilities, 52,000 vehicles, and 2.3 million vending machines, beverage
dispensers, and coolers. Coca Cola Enterprises initially offered its stock to the public
on November 21, 1986, and is listed on the New York Stock Exchange under the
symbol "CCE". The one of the main offices of this company is in USA, but the main
head office is in Atlanta. By contract with the Coca-Cola Company or its local
subsidiaries, local businesses are authorized to bottle and sell Company soft drinks
within certain territorial boundaries and under conditions that ensure the highest
standards of quality and uniformity.
The report clearly narrates the history of Coca Cola, history of bottling,
Corporate Responsibility of the company, Arrival in Asia and Pakistan. The report
contains complete information about the history of CCBPL Gujranwala Plant, major
changes that took place in it, Management Philosophy, Mission of the Company,
Vision, working of different departments and their hierarchy.
This report includes the history, information about all departments especially HR
department and also FUNCTIONING of HR department in detail.
In the end SWOT Analysis is conducted which shows that unique strengths of the
company, Weaknesses, Opportunities and Threats faced in the external market.
Industry Beverage
Products Beverages
Website http://www.cocacola.com/
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner
and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous
trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola
Dr. Pemberton never realized the potential of the beverage he created. He gradually
sold portions of his business to various partners and, just prior to his death in 1888,
sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great
business acumen, Mr. Candler proceeded to buy additional rights and acquire
complete control.
The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded
in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly
400 beverage brands. Its corporate headquarters are in Atlanta, with local operations
in over 200 countries around the world.
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the
best-known product in the world. Created in Atlanta, Georgia by Dr. John S.
Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola
syrup with carbonated water.
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a
glass. Early growth was impressive, but it was only when a strong bottling system
developed that Coca-Cola became the world-famous brand it is today.
The world has changed in many ways since pharmacist, John Styth Pemberton
first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the
pure and simple magic of one thing remains the same - Coca-Cola. The name and the
product mean so many things to hundreds of millions of consumers around the globe.
Coca-Cola products are served more than 705 million times every day, quenching the
thirsts of consumers in more than 195 countries in every climate. That's a long way to
come after such a modest beginning...
".
• Sales of Coca-Cola averaged nine drinks per day. That first year,
Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs.
Red has been a distinctive color associated with the No. 1 soft drink brand
ever since.
• 3 Million Coke's sold per day. " " is the worlds most
recognized trademark.
• The Big Beverage", the first novel about Coca-Cola, was written
by William T. Campbell.
• The song "I'd like to Buy the World a Coke" was released.
• July 10, eighty-seven days after the new Coke was introduced, the
old Coke was brought back in addition to the new one. This was greatly due
to dropping market share and consumer protest. The market share fell from a
high of 15 percent to a low of 1.4 percent. This was said to be a classic
marketing retreat. Coca-Cola executives admitted that they had goofed by
taking the old Coke off the market. The Coca-Cola company's eight hundred
number received eighteen thousand calls of gratitude. One caller said they felt
like a lost friend had returned home. The comeback of old Coke drove stock
prices to the highest level in twelve years. This was said to be the only way to
regain the lead on the cola wars.
The Coca-Cola Company exists to benefit and refresh everyone who is touched by
our business.
Coca Cola is in the refreshment business and not the soft drink business.
To create values for our share owner on a long term basis by building a business that
enhances the coca-cola company trade marks.
To have a strong, dominant and profitable business in Pakistan.
Coca-Cola has almost limitless Growth opportunities around the world. Currently,
every human being on the face of this planet has a minimal need for 64 liquid ounces
to stay alive. Coke consumption represents only 2 of the ounces per day. Coke in
1995 accounted for 80% of the soft drink industry’s growth in the United States.
Why, because their mission is that of providing refreshment and not just a beverage.
As a result of this mission statement, Coke sees unlimited growth opportunities.
We are guided by shared values that we will live by as a company and as individuals
From a career that started in sales with Coca-Cola USA, Mary gained experience in
sales, marketing and new products and rose rapidly through management ranks. She
spent eight years outside the US, the past seven living and working in Asia, including
Sialkot
Gujranwala
Lahore
Faisalabad
Multan
History of in Pakistan
The world's most recognized trademark in the
World!
It is recognized by 94% of the world's
population.
S h ift M e c h a n ic s T u rn e r s , W e ld e r s , F i tt e r s
u c t ai ol n S Ma Qle
S & M M a n aPRg r eeo rgd io a n.sCg e Mr a n a Ag ec rc o u n t s m Da n& g Le rM a n a Hg Re r & I R M a An da mg e i nr M a n g e r
• 1948 -nWhere Mthere's
Accounts
a rk e t in gManager
S e r vic e s there's
R e g io n aHospitality
l S a le s
M a n g e r ( ID )
M anager M a n g e r (D )
• 1949 -Along the highway to anywhere
Assistant Manager
S a le s (2)
M a rk e t D e v e lo p m e n t S a le s M a rk e t D e v e lo p m e n t
C o o rd in a t o r
O ffic e rs (1 8 ) C o o rd in a t o r O ffic e rs (2 8 )
Manager Accounts
Finance Department is responsible for proper flow of cash and for
the controlling of financial assets of the organization. The budget is
allocated by TCCEC (The Coca-Cola Export Corporation) for the
Assistant Sr. Executive
period of
Managermonth or two and finance manager of TCCEC of and on
Networking &
Communication
came there to check the Assistant
financial activities.
Manager Manager s
(Sales Accounting) Purchase
On the whole Finance Department consists of 16 (Sixteen
Employees).
Sr.
Accounts
They all are hard working and loyal to the organization.
Executives
Empty Checker
Mechanic Mechanic
Q.A Officer
Water Treatment
Light Inspectors
operators
Helpers Helpers
Helpers Helpers
It is interesting time for human resource mangers. Globalize sales and production
mean, more competition and more competition means more pressure to improve i.e.
to lower cost, to make workers more productive, to do things better and less
expensively. For employers around the world, the human resource function is key
players in helping companies achieve these strategic aims. for example every third
firm rely on computerized HR technology to more efficiently track ,test, and select
job applicants.41%of large firms have internet based processes that let employees to
know their own needs like changes in benefits at least 25% firms provide their
employees with computer based training.
Human resource department of any organization plays an important role in
achievement of organizational goals. The company as stated above is working for
more than 30years and has proper department of human resources. We will discuss
about different issues of human resources management one by one.
In the beginning the overall network of the company was very small. With the
passage of time as the company expanded its operational network more and more
people were hired now as the company was a multinational firm, therefore employees
started thinking that who will take care of there major issues like;
To take care of these issues and to meet the changes in the world economies and
business scenario, that looked the labor force as the most vital asset of the
organization, it is very necessary to establish a unit who can serve this purpose.
Activity of HRM
Performance
Recruitment Appraisal
Selection
Training &
Compensation development
Conducting job
analysis
Incentives and
benefits
Requisition for
new employee
Preliminary written
test
Interview by HR
manager
Issuance of call
Short listing letters
Interview by GM plant
manger
And HR manager
The objective of human resource department is to attract new people who are
capable, retain them as a satisfied employee and also create a healthy
environment to work safely and efficiently.
Every organization has position that need to be stuffed .Job analysis is the procedure
through which we can determine the duties of these positions and the characteristics
of the people to hire for them. Job analysis produces information for writing job
description (a list of what the job entails) and specifications (what kind of people to
hire for the job). Job analysis basically means to make job effective for the
employee by analyzing different requirements according to nature of job. There
are two components of job analysis:
1. Job Description
2. Job Specification
Job Description:
After every part of the selection process the candidate will receive
notification to inform the candidate if she/he been successful or
unsuccessful.
INTERNAL RECRUITMENT:-
Requisition from (PRF) to specify the need for a new position. In this form,
proposed salary, position for which the employee is required, the reason that why do
you need this person and details of job are mentioned. It is forwarded by the
concerned department recommended by the H.R.I.R manager and approved by the
Plant General Manager.
EXTERNAL RECRUITMENT:-
With the growing business of Coca Cola Company day by day a lot of job
opportunities are generated for external candidates. At the same time the new
opportunities also arise for exiting employees in other units.
SELECTION OF A MANAGER:
For the upper level jobs, the Written Aptitude Test is conducted first, and the
candidates who score well in the test, are called for an interview. This interview,
again, is a Panel Interview. After evaluating a candidate's performance in written test
and interview, the person with highest ranking is chosen for a management job.
EMPLOYEE ORIENTATION:
After the selection of the employees the job orientation is the next step in the
Coca Cola Company because it is the duty of the management to inform him the
rules, regulation, norms and values of the organization and the job description of the
newly incumbents. For this purpose the company uses the following socialization
tactics.
• Collective
• Formal
Job Rotation:
Job rotation means moving employees from department to department to broaden his
experience and identify strong and weak points to prepare a person for an enhance
role in the company .
In coca coal company job rotation is done at specific level but not in a specific job it
is only done when the fob is general.
Coaching:
Coaching is the guidance provided by the senior workers to the new selected
candidates so that they can perform their day to day duties in an efficient manner.
Similarly guidance is provided to the new recruiting workers so that they know what
they have to do in the firm.
Apprenticeship:
A structured process by which people become skilled workers through a combination
of classrooms instructions and on the job training.
In coca cola company apprentice ship training is also provided to the high level
employees so that they understand the nature of work and procedures of the company.
This training period is normally from 3 to 6 months.
PROBATION PERIOD:
Probation period means the initial period of an employee’s job in which his
performance is checked by the immediate supervisor or the management.
At Coca Cola Company, the probation period is three months for all the new
employees hired at any job.
MEDICAL CARE:
Non-managerial
staff Social security
Managerial staff
Hospitalization
The Coca Cola Company does not pay the medical allowance along with pay. Rather,
it sanctions a particular sum of money to all its employees which they can draw for
any medical treatment for them and their families.
TRANSPORTATION:
Coca Cola Company provides transportation facility to its employees locally.
The buses are arranged for the employees and other vehicles are provided to the
managers for traveling. Pick n drop facility is specially provided to female
employees.
PROMOTION CRITERIA:
Promotions traditionally refer to the advancements to positions of increased
responsibility. It may be on the seniority or competency basis.
At Cola Cola, promotion is always carried out on the basis of competency or some
combination of the two. But mostly they prefer those employees for promotion who
have more knowledge about the job and have the capacity to learn more and more.
Employees are mostly promoted after one year.
Promotion is majorly depend upon the
• Efficiency
• Quality
PENSION:
The Coca Cola Company offers its employees to deduct their Provident Fund
@10% from their salary, and the company also contributes the same amount to their
fund. Moreover, the company also deposits the Gratuity @10% in the employee's old
age benefit account.
So, at the time of retirement, the employees have a handsome amount of
money that they can utilize for fulfilling their requirements after retirement.
10 casual 10 casual
10 sick 8 sick
26 annual 14 annual
TRANSFER:
The company gets the willing forms filled by the employees at the time of
joining that they can be transferred anywhere in Pakistan as per requirement of the
company.
CAREER MANAGEMENT:
INSURANCE:
Coca Cola is also providing insurance facility to all its employees. For this
purpose, AMERICAN LIFE INSURANCE Corporation is on their panel. The
company may provide insurance facility for many purposes like Health insurance,
Group life insurance, Insurance to meet the education expenses of children etc. group
insurance is made up to the amount of 300000 to 4-5 million.
ANNUAL BONUS:
Performance appraisal:
The appraisal form is made once in a year but it is suggested that it must made twice
in a year or quarterly. The appraisal form is made on the basis of Performance
Review System which is consist on two parts
• What
• How
It also depend in Grades System Like EP, SP, DP, NP Grade.
WHAT WE FOUND……?
And with the help of questions, we asked from them, we easily knew the plus
and negative points in the recruitment and selection process of the org.
•
• Healthy working environment is provided to the employees
• Air conditioned rooms are provided to the management level employees
• Computer and fax facility is provided to the executives
• Every thing is according to the international standard .they follow total
coca cola quality control system.
• Equal employment opportunity:
• No discrimination on the base of age, sex, religion etc.
No quota system
• Well-organized test system
• Good training programmed.
• No recruitment on Internet.
• No diploma is given after completing the training.