Opportunity

Liberalization of ASEAN capital routes

Asias middleclass growth
The ASEAN Open Skies allows unlimited flights
among ASEANs regional air carriers beginning
December 2008.

Threat
Increasingcompetition
Increasing oil price
Substituteproducts
Increasing of maintenance cost
Strenght
Diversification strategy +Joint venture
Growth in revenue
Lowdistributioncost
Lowoperationalcosts
Attractive ticketprice
Strong Brandpresence inAsia
Malaysian government support ( dana investasi)
So
Expand Route among ASEAN countries
FOCUSING PROMOTION FOR middle class growth about attractive ticket price

opening new company at other countries

st
opening new company at other countries that have less crowded market
Creating new specific route that worth for higher price
Improving flight frequency
Maintaining the operational Cost to face increasing oil price
Weakness
Does not have itsown maintenance, repair and overhaul(MRO) facility.
Receives a lot of complaints from customerson their service

wo
Increasing the perfomance of the service for middle class growth

Investing new maintenance facility

wt
Decreasing the idle time on garage
Plane filght at higer altitudes.
Flexibility of booking flight
Increasing service : give a compensastion for late departure; snack, etc.