Table of Contents

I. Executive Summary
a. Mission
b. Vision
c. Objectives and Core Values
II. Company Description
a. Historical Background
b. Target Market
c. Marketing Plan
d. Competition
e. Manufacturing/Production Plans
III. Management and Organization
a. Organizational Structure
b. Staffing the Company
c. Planning Technical Activities
d. Communication within the Company
e. Motivating Plans for the Employees
f. Performance Evaluation
g. Company Programs to Help Employees
h. Salaries
IV. Financial Data
a. Sales Forecast
b. Financial Projection
i. Income statement
ii. Cash flow
c. Financing Requirements
I. EXECUTIVE SUMMARY

Captduino Inc.
A Startup Microcontroller Company
Freeport Area of Bataan, Mariveles
Developing, Manufacturing, and Distribution of Development Board
A Company dedicated from non-professional to professional, from amateur to
experts, from students to professor.
A Company dedicated to community; to everyone.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our
purpose as a company and serves as the standard against which we weigh
our actions and decisions.

To be an open company that supports community and collaborative projects.

To ignite and sustain the minds of anyone interested in digital electronics.

To be a way for anyone wanting to connect physical and digital worlds.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect
of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth.

Be a great place to work where people are inspired to be the best they can
be.

Connect the brilliant minds through open and collaborative projects.

Be a highly effective and fast growing organization.

Functional Objectives

Develop a sustainable market position.

Look for opportunities that can make unique and valuable contributions
to the betterment of business.

Conduct research and studies, and offer forums on innovative topics.

 Provide innovative thinking and practice, expertise and share
knowledge.

Produce educational group events sharing best practices and

experiences with professionals.

Identify and implement effective techniques for public participation.

Core Values

Demonstrate passion for understanding and meeting the needs of our

customers.

Maintain respectful relations with customers, partners, suppliers,

Captduino Inc. employees and communities.

Encompass high performance expectations and a mind set for

excellence.

Embrace innovative change and demonstrate commitment to

improving practices.

Maximize internal and external awareness.

Exhibit honesty and integrity at all times

II. Company Description

Captduino Inc. is a microcontroller manufacturing company located at
Freeport Area of Bataan in Mariveles. Captduino Inc. develops and
manufactures development boards that are able to read inputs like a sound
on a sensor, a push on a button, or an electronic message and turn it into an
output. These outputs could be turning on an LED, activating motors or
posting something online. The user can command his board on what to do by
sending a set of instructions to the microcontroller on the board. These
boards help everyone, from students to professionals in creating projects in
digital electronics.

a. Historical Background
 We were there when it all began, when Captduino was created as one of
the first open-source electronic boards that revolutionized the world of
open hardware. The family of Captduino boards has helped professional
and non-professional developers to prototype electrical projects and to
learn in a way that is accessible and possible for everyone. At this turning
point, we want to stay loyal to our roots.
It was 2005 when the first prototype came into existence as a school
project at the Bataan Peninsula State University. The purpose was to help
designers, who had no expertise in electronics, to connect the physical
world and digital world quickly to see working prototypes. The inspiration
came from the electronic board called Wiring, a thesis project from the
said school. The integrated development environment was a simplified
version of Processing, an open source language developed by professors.

b. Target Market
Our company targets anyone ranging from non-professional to
professional whos into electronics, designers who had no expertise,
students who prototype electrical projects and anyone who wants to
connect the physical and digital world.

Every day, more and more people are diving into open electronics. Each
day, technological advances make electronics more accessible to
everyone than ever. This makes a growing market that our company must
provide for.

The number of customers varies from location to location. American,

Asian, and German Markets are where our product is in demand. We are
predicting to have 80% of the Markets mentioned and will jump to 98% by
the second quarter of 2020, with that increase of market, we are planning
to meet or exceed the expectations of our customers.

c. Marketing Plan
With the increase in demand of our product, we are planning to
manufacture more boards, while the different departments are innovating
and developing different features. In our roadmap are the following:
64-bit CPU with ARM architecture for low power applications
built-in Bluetooth and Wi-Fi at 5GHz on board
more I/O pins
 2GB ram

With the openness of our product, both hardware and software, the
community will help in advertising our product in line with our minimal
advertising in the internet.

By 2020, we are planning to enter new markets to introduce

microcontrollers to them, by the end of fourth Quarter on the same year,
we are predicting to have 50% of the newly entered markets.

Our product, despite of being fully packed with great features, managed to
maintain its low cost, which is unarguably below the competition.

Later this year, a transfer of some manufacturing process to another

company might be needed; this is because of the demand of the existing
markets despite of our efforts to meet their demands solely within our
company.

An effort is made to provide the community the help they need from
programming to prototyping hardware, to building loyalty among
customers. Selected individuals are provided with new hardware as beta
testers to help with the improvement of the product.

d. Competition
As an open-source company, we are not taking others as our competitors
but we encourage collaborative projects to innovate each others
products. We are always open to talks about innovation.
However, some other companies are still not open when it comes to
collaboration and take our company as a direct competitor. These
companies include Batduino, Spiduino, and Ironduino.

Our advantages to the said companies are the low cost devices, feature
rich devices, modularity, and wider support from the community.

Syste Analo
Clock Programmi
m Digit g PW UAR
Competitors Spee ng Cost
Voltag al I/O Input M T
d Interface
e s
ATmega328 Boards 32kB Program Space // 1 UART // 6 PWM // 4-8 Analog
Inputs // 9-14 Digital I/O

USB via
16MH $29.9
5V 14 6 6 1 ATMega16U
z 5
2
Branduino Uno - R3

USB via
16MH $29.9
5V 14 6 6 1 ATMega16U
z 5
2
Branduino Uno R3
SMD

16MH USB via $24.9

5V 14 6 6 1
z FTDI 5

RedBoard

FTDI-
$14.9
3.3V 8MHz 14 6 6 1 Compatible
5
Header
Branduino Pro
3.3V/8MHz

FTDI-
16MH $14.9
5V 14 6 6 1 Compatible
z 5
Header
Branduino Pro
5V/16MHz
5V 16MH 14 8 6 1 FTDI- $33.9
z Compatible 5
Header
Branduino Mini 05

FTDI-
3.3V 8MHz 14 8 6 1 Compatible $9.95
Header
Branduino Pro Mini
3.3V/8MHz

FTDI-
16MH
5V 14 8 6 1 Compatible $9.95
z
Header
Branduino Pro Mini
5V/16MHz

FTDI-
16MH $59.9
5V 14 6 6 1 Compatible
z 5
Header

Branduino Ethernet
FTDI-
Compatible
$24.9
3.3V 8MHz 14 8 6 1 Header or
5
Wirelessly
Branduino Fio via XBee

FTDI-
$21.9
3.3V 8MHz 14 6 6 1 Compatible
5
Header
LilyPad Branduino
328 Main Board
 FTDI-
$19.9
3.3V 8MHz 9 4 5 0 Compatible
5
Header
LilyPad Branduino
Simple Board
ATmega32U4 Boards 32kB Program Space // 1 UART // 5-7 PWM // 12
Analog Inputs // 9-20 Digital I/O

16MH $24.9
5V 20* 12 7 1 Native USB
z 5

Branduino Leonardo

16MH $19.9
5V 12 12 5 1 Native USB
z 5

Pro Micro 5V/16MHz

$19.9
3.3V 8MHz 12 12 5 1 Native USB
5

Pro Micro 3.3V/8MHz

16MH $24.9
5V 9 12 5 0 Native USB
z 5
LilyPad Branduino
USB
ATmega2560 Branduino Mega's 256kB Program Space // 4 UARTs // 14
PWM // 16 Analog Inputs // 54 Digital I/O
 USB via
16MH $58.9
5V 54 16 14 4 ATMega16U
z 5
2
Branduino Mega
2560 R3

FTDI-
$44.9
3.3V 8MHz 54 16 14 4 Compatible
5
Header
Mega Pro 3.3V

FTDI-
16MH $44.9
5V 54 16 14 4 Compatible
z 5
Header
Mega Pro 5V

FTDI-
$49.9
3.3V 8MHz 54 16 14 4 Compatible
5
Header
Mega Pro Mini 3.3V
AT91SAM3X8E Branduino Due 512kB Program Space // 4 UARTs // 12 PWM
(2 DAC) // 12 Analog Input // 54 Digital I/O

84MH $49.9
3.3V 54 12 12 4 USB native
z 5

Branduino Due

System Clock Digita Analog PW UAR Programmin

Captduino Cost
Voltage Speed l I/O Inputs M T g Interface
 5V/3.3V 84MHz 108 54 24 8 USB native $19.95

Captduino
Max

e. Manufacturing/Production Plans

3D MODEL OF FLOOR PLAN

Our company has departments that specialize in mass production of
microcontroller boards, others have expertise in lay-outing, and the others
facilitate distribution. Our QA/QC Department makes sure the products we
create are of top quality. We also make sure that the products we make
only have a minimal effect, if any, on the environment.