DOCUMENTO A COMPANY PRODUCT

MARIA CRISTINA TORRES ZORRO

TECNOLOGO EN GESTION LOGISTICA

SENA

CENTRO INDUSTRIAL Y MANUFACTURA DEL CUERO

REGIONAL ANTIOQUIA

AO 2017
 PLANNING

In this stage we will define our product as we want it to be the creation of a

biscuit factory called KACCOQUIES that have oatmeal, wheat and corn biscuits
which will be a contribution to society and to the interested community since our
cookies are Rich in Nutrients and have an excellent taste to eliminate the palate
of consumers.

The oats:

To begin we will say that the oats is an essential cereal and emphasized within
a healthy and balanced diet, initially for the properties and benefits that it
possesses. Nowadays it is characterized by being one of the most consumed
cereals of the whole world, reason for which has been denominated like the
queen of the cereals. In addition, oats are highly profitable and with it can make
different recipes, as is the case of oatmeal cookies, an exquisite food and quite
nutritious for the body. Oatmeal can also help build muscle mass and perform to
the maximum in each workout.

Oats not only have complex, slow-absorption carbohydrates that provide long-
term energy, but it is also a great source of plant-derived protein that conserves
essential micronutrients in the diet of anyone who wants to have a healthy life. It
is worth mentioning that it is rich in unsaturated fats, with a high antioxidant and
anti-inflammatory properties, which also protect muscles and joints from
possible injuries and discomfort.

The wheat:

Wheat is one of the most important cereals and its cultivation is spread almost
everywhere.

It is integrated into the diet of almost everyone and we can find it as part of
many foods. Possibly the most common way we have to incorporate wheat into
our food is bread and pasta, but it is also used in the manufacture of biscuits,
buns, cakes, etc.

However many times we do not enjoy all the benefits that wheat could bring to
our health because we use refined wheat products that have been stripped of
most of its nutrients.

It is very important that we take 100% whole wheat products because in this
way we will be taking advantage of all its properties and enjoying the many
benefits that whole wheat has for health.

The corn:

Corn is a fundamental food of the diet of many American countries, both for its
high nutritional value and for its important medicinal properties. It is used in the
kitchen in a thousand different ways: cooked, roasted, stewed, mashed,
roasted, in flour, in tortilla, in the form of grains, flour or corn oil, etc. About 85
different types of antibiotics use corn in their formulas. The thin coating that
covers the aspirins and other analgesics is made of corn starch. The shortage
of gluten in the grain makes of its flour a little breadmaking matter. The
cornbread crumbles easily and can not be baked in loaves like wheat bread.

We can conclude that the cereals used in our cookies have endless nutrients
that contribute vitamins to the human body and what better way to consume
them in a delicious cookie.

ORGANIZATION

This stage shows the resources and activities necessary to achieve the
objectives of the project, is the design and structuring of a good logistics
network.

Logistics is essential for commerce. Logistics activities make a system that is

the link between production and markets are separated by time and distance.
With the growing market and looking for competitiveness and the globalization
of business excellence, they have developed different schools or approaches in
business administration occupying the market a dependent role of the lens
through which we observe. Has observed in the whole world and in our country
specifically an increasing intellectual, academic and business attention around
the logistic processes; A low level of real-time information exchange, poor or
insufficient use of technologies (including ICT), arguments for outsourcing
services, the importance of traceability and the new and growing health and
health. Environmental regulations applied by the opening of new markets,
among others, recognized in the integrated management of the supply chain as
a source of competitive advantage.

Characteristics of our cookies:

Circulars

Hard textured

Little sugar

Low in fat

To Rome

Sweet taste

Number of nutrients

Beware to consider:
 Keep in a cool place

Time of life

Approximately one week

Product packaging:

These will be the two packaging models that will be used in sending the cookies
to our customers.

MARKET COMPETITION

Our product stands out for being a homemade recipe, reason why when
consuming the cookies of corn obtain benefits that the organism easily
assimilates and assimilates. We believe that this product can innovate to
different people either because some are not aware of this, or because they
have it but they are not satisfied when consuming it.

Depending on the physical appearance of our cookies we could say that the
maximum consumption that would generate one person would be up to three
cookies in the day.

The quantity of product that we would elaborate would be according to the

required necessity, to avoid that unnecessary losses would be presented that
would generate damages in our business, since as time goes on the sale of the
product will be within the region, both at the rural level and At the urban level,
since this is a product that can be easily distributed from one place to another
and thus enabling and giving access to consumers greater ease to consume it.

Also to make the product known in cultural fairs, parties or other activities
carried out in different places to provide a good customer service and through
this to be able to show a good image and provide an excellent quality in our
product.

Our direct competition in the market is the big industries producing the most
recognized cookies nationally and internationally which is a great challenge for
our company to make us known in the market and position ourselves in a
regin.

SELECTION OF SUPPLIERS

Technical aspects:

Quality of the product or service supplied and degree of adaptation to our

needs.

Technical capacity of the supplier and his staff.

Accredited quality (ISO certificates and similar).

Adaptability

Flexibility.

Delivery times.

Commercial and economic aspects:

Prices.

Form and terms of payment.

After sales service.

Guarantee.

Business Aspects:

Stability: future supplier permanence.

Proximity: Physical proximity

Ease of understanding.

Importance as a customer we have for them.

Third-party references.

Currently The suppliers of the raw material and inputs in case is a company
called HARINAS EL NOGAL that were the ones that offered the cereal, the
necessary flour and the inputs for the manufacture of the cookies at a better
price and with transport included to the plant Of production which saves us
transportation costs
 PROVIDER INFORMATION:

DIAGRAM INTERNAL COMMUNICATIONS COMPANY