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TRENDING TOPICS
Technological 13%
Innovation June 2012: 3%
European 5%
Economy June 2012: 7%
Virtual/
Hybrid Use
5%
June 2012: 6%
Slow Funding 3%
Approval June 2012: 1%
Declining
Incentive 3%
June 2012: 1%
Business
EXECUTIVE SUMMARY:
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Meeting professionals expect that the move to hybrid events will continue. Theyre
WHAT YOU SAY:
using hybrid and virtual technology to enhancerather than detract fromtheir
face-to-face meetings, and they increasingly acknowledge the value of these compo-
nents, which fuels their adoption rates. /i`i>v>vii>>}>
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Meeting professionals still see using social media to unite attendees and share
content as experimental. Theyre uncertain about its value. Meanwhile, delegates
WHAT YOU SAY:
increasingly want to access content via mobile apps, but there really are few best Li>vii}i>Vi
practices in the arena. >`>>`V]i`>i>
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Budgets iVii}iiiV
Budgets have seen slight growth for the past 18 months in the private sector,
WHAT YOU SAY:
which includes corporations and associations. Some meeting professionals report
that their decliningor sometimes increasingbudgets are being replaced with
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flat ones. This move toward center indicates a greater consistency and stability in
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the overall marketplace. L>}vii
40%
CURRENT BUDGET DETAIL: FUTURE BUDGET DETAIL:
Vi>i 7% Vi>i 4%
47%
Vi>i 7% Vi>i 8%
xVi>i 15 % xVi>i 28%
> 46 % > 47%
x`iVi>i 15 % x`iVi>i 9%
`iVi>i 8% `iVi>i 4%
`iVi>i 3% `iVi>i 0%
PART-TIME EMPLOYMENT
2012 2011 2010
8% 9% 7%
32%
20% 33% CURRENT BUSINESS DETAIL:
Austerity U /i1-i`i>iiV>}>}>V
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and Elections
Meeting professionals do not see a strong recovery in the eurozone, but they do see improved
stability throughout the region. Meanwhile, meeting professionals expected changes to ensue
regardless of who was elected U.S. president (Barack Obama), and its not clear if any significant
decisions were affected by the election.
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Flexibility >VV`>iiVV]iV}V>>`V>V>}i
Meeting professionals feel the best way to address many of the challenges they face WHAT YOU SAY:
(limited budgets, virtual and mobile offerings, short lead times, risk management
techniques, the shifting expectations of attendees and budget owners and new ways 7ii>L>`>
of communicating and negotiating) is to adopt a work model that reflects new and >``iv]>`i>i}
novel requirements and solutions. iyiLV>
Vi
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By Segment ii}v>
Meeting professionals are seeing great growth in national business meetings, especially in the U.S. market-
place. But that same market is seeing government meetings fall in the wake of several scandals.
U ii}`i>iV>}}]>`>}i>i
50%
35%
POSITIVE FLAT NEGATIVE
CURRENT ATTENDANCE DETAIL:
Vi>i 2%
Vi>i 12 % FUTURE ATTENDANCE DETAIL:
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Where, When U iVVi>iVi>}>i]ivV
Viiii>i
and How
Regional meetings represent lower transportation and housing costs, and intimate settings allow for
greater learning experiences. Networking remains essential, but content is getting more attention.
Meeting professionals focus increasingly on delivering important information and putting attendees
back in their offices, lowering event costs and raising relative impact.
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a year ago.
MPI developed the survey questions with guidance from the Chairmans Europe/Africa
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Advisory Council, the MPI International Board of Directors, the MPI manage-
L-1725 Luxembourg
ment team and Association Insights. The Business Barometer allows MPI to better Grand Duchy of Luxembourg
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ability to enrich and focus its offerings to members and affects the organizations fax +352-2687-6343
various research initiatives and its resource prioritization.
Middle East
PC5 Offices,
EDITORIAL SUPPORT Education City,
Bill Voegeli, president, Association Insights Doha, Qatar
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Jessie States, editor, meeting industry, MPI
fax +974-454-8047
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