NATIONAL UNIVERSITY MANILA

COLLEGE OF BUSINESS AND ACCOUNTANCY

NATIONAL UNIVERSITY MANILA

COLLEGE OF BUSINESS AND ACCOUNTANCY

SPACE JAM SHIPPING COMPANY

A Marketing Plan Presented to the

Faculty of Business and Accountancy of
National University Manila
Sampaloc, Manila

In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Accountancy

BELING, MA. ERBENA LOU E.

CABAGUA, TED BRYAN D.
DUMAYAS, MARY JOYCE O.
MADAYAG, PATRICK ANGELO P.
NOVENO, JEFFREY B.

February 28, 2017

1 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

TABLE OF CONTENTS

I. Introduction . 3

II. Executive Summary . 3

III. Vision and Mission Statement ... 5

Vision Statement

Mission Statement .

IV. SWOT Analysis . 6

SWOT Diagram ..

Strengths ..

Weaknesses

Opportunities ..

Threats ..

V. Marketing Mix .. 10

Product ..

Price

Place

Promotion ..

VI. Appendix . 13

VII. Bibliography 15

2 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Introduction

Space Jams Trucking Service is a Manila, Philippine based

trucking company that aims to be one of the largest trucking
companies in the Philippines.Space Jam was build because of the
needs of every companies and individuals in the Philippines.The
owners have chosen this kind of industry because of it's potential
growth and encouraging stability, Also they are aiming to be one of
the dominant trucking companies in the nation someday, offering
quality and worry free service.

Executive Summary

Space Jam Shipping Company will establish its main office at

Sampaloc, Manila. It will also establish outlets within the three (3)
regions (Luzon, Visayas, and Mindanao). Space Jam will be
managed by five (5) partners namely Ted Cabagua, Joyce
Dumayas, Erbena Beling, Jeffrey Noveno, and Patrick Madayag.
The company's initial target is to offer their services to businesses
engaged in food industry, as participants in that industry typically
use referrals, reputation and customer service as purchasing
variables. Aside from the food industry, the company also targets to
offer services to those engage in computer and retail industries.
Their least target is to catch all other industries who needs to avail
shipping services.The company plans to build a strong market not
only in the capital region but also across other regions. Since, the
Space Jam is a new shipping company, the management needs to
think how the company will acknowledge by the public. The first
strategy is the use of promotions.
3 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

This will focus on press releases and advertising using various

different media. The second effort will be the use of incentives. The
incentives will be offered to existing customers. The last effort will
be printed brochures. These will be distributed to new and existing
customers. After the company get known the management plans to
be online because individuals or customers are on the internet
nowadays. Space Jam's Trucking Service is a customer-centric
organization looking to become one of the premier trucking
companies in the Philippines.

4 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Vision Statement

To ensure that we build a successful trucking company that will

operate in the Philippines; a company that will grow with an aim to

be listed amongst the top 5 trucking services company in the

country.

Mission Statement

To become one of the preferred choices of individual and

organisation when it comes to the demand for trucking services in

the Philippines, Offering quality and worry free service.

5 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

SWOT Analysis

Strengths Weaknesses

Fastest and Safest Lack of working capital

High Quality Equipment Limited global tie-ups

Offer Low Shipping Rate and associations

Knowledgeable of the Few Loyal Customers

industry

Opportunities Threats

Optimize shipping routes Economic slowdown

Expansion Changes in regulations

geographically of various countries

Offer new services Intense market

Strategic alliances and competitions

Joint Ventures Fluctuating fuel prices

Natural Disasters

Diagram 1. The Strengths, Weaknesses, Opportunities and

Threats Analysis of Space Jam Shipping Company

6 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Strengths

The strengths of Space Jam Shipping Company is that they

prioritise their customers trust by providing them the fastest and

safest shipping service. In addition, Space Jan Shipping Company

offers low shipping rate compare to its competitors, without

neglecting the service offered. Instead Space Jam Shipping

Company is using High quality equipment and machineries to

ensure its high quality services. Space Jam Shippings Companys

staff has studied the industry for almost 5 years and have great

knowledgeable of the industry being served for them to ensure

efficient and effectiveness of the business.

Weaknesses

Since the Space Jam Shipping Company is a newly established

business, it has limited global tie-ups and associations, Meaning

that Space Jam Shipping Company will rely on its business and has

difficulty of some locations that is very hard to reach by the

company. Also since its new, the business has a lack of working

capital for them to expand. Additionally, there is also a few loyal

7 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

customer that we can rest assured that they can make business

with the Space Jam Shipping Company every time they need a

shipping company to deliver their goods or equipments.

Opportunities

The Company is also considering opportunities that will help their

business grow. This includes the optimisation of shipping routes in

which our staff will find a better route to deliver the goods or

equipment faster than the usual time of delivery, and also by finding

a more effective route the business can able to reduced their cost.

Furthermore, Space Jam Shipping Company is optimistic that they

have the opportunity to expand the countries they can offer theyre

services by expanding the business geographically which means

creating branches in different places in the world at the same time

so that they can offer new services in the future in which can also

help in making the business grow. Space Jam Shipping Company

is also optimist that in the future when the business name is can be

easily recognisable by everyone they can easily form a strategic

alliance and joint venture to the other companies in finishing a

certain big job and in strengthening the foundation of their

business.

8 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Threats

Not all the time the company is faced with great opportunities there

are also times that the company can be in great peril or faced with

threats such as economic slowdown that can lead to the lower

demand on shipments and increase of the cost. Next will be the

changes of the regulations of various countries, in which it can

result of the additional cost of shipping such as the Import taxes,

Toll Fees, etc. Furthermore, intense market competition can be a

threat because of the possibility that other companies can takeover

some of our customers resulting of the declined of the sales of the

company. Fluctuating fuel prices is also a threat for the company,

fuel prices arent fixed while fuel is the requirement of the company

to operate. With the fuel prices fluctuating the shipping rate will also

increase resulting of the demand of the business. Natural Disaster

is also a threat, that can result of the delay or cancellation of the

shipments.

9 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Marketing Mix

Product Price

Moving supplies Distance Based

All furniture quilt-wrapped Product Weight

for protection

On time pick-up and delivery

Local and long distance

Heavy duty equipment

Movement of oil and gas

Home and office move

Place Promotion

Accesible
Radio and Television
Near the target Markets
Magazines,

Newspaper and

Billboards

Extra Incentives

Value Card

Promos

Diagram 2.The Marketing Mix of Space Jam Shipping Company

10 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Product

The Space Jam Shipping Company looks forward to deliver

services in terms of helping our customer move goods and

equipment from one destination to another destination. With our

extra care we ensure that the goods and equipment is safe and

delivered in one piece. We want to be known as the trucking

company that truly care for their customers and their goods and

equipments.

Price

The Companys pricing is based on the distance where the product

will be deliver and weight of the product to be delivered. As the

company quotes that, they will offer their services at affordable

rates without neglecting the services instead offer high quality

service despite of the low rate. The Space Jam will give some

discount to those loyal customers for them to assure the target

market will attract more. In addition the shipping company plans to

have a value card to those who is willing to redeem. This value card

earn points for every service that they purchased. Redeeming

those points for a surprising freebies.

11 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Place

The Space Jam Shipping Company plans to put up outlets to the

accessible place that is noticeable by the customer. The Company

is newly started so the management plans to have outlets to the

center of attraction locations because for the company to be able to

quickly promote its name and for everyone to easily recognized . As

the trucking company exists it will widely expand its outlets all over

the nation to give our customer a better shipping experience.

Promotion

Space Jam Shipping Company will gain considerable recognition

through these promotional mediums:

The most powerful advertisement is the word of mouth, Satisfied

customer can recommend the business to their acquaintances

attract potential customer.

Radio and Television advertising

Advertise nationwide using magazines, newspaper, radio,

television and billboards.

Extra incentives for customers and potential customers for them

to help promoting the company by indirect promotion by giving

coffee mugs, T-shirts, pens and other advertising items with the

company logo.

12 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Appendix

Moving Supplies

High quality Space Jam Shipping Company moving supplies and

boxes are available from one of our conveniently located storage

warehouses that store different kinds of equipments and furnitures

and are perfectly fitted.

Heavy Duty Equipment Movement

We got a high quality of trucks for moving heavy duty such as

excavators, bulldozers, construction equipment, agricultural
equipment and we make sure that it will be given a extra care.

13 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

FURNITURE QUILT-WRAPPED FOR PROTECTION

There sharp edges of other objects can break or scratch fragile
items easily; so we make sure to wrap your most important and
prized possessions in soft quilts to protect them from damage.

MOVEMENT OF OIL AND GAS PRODUCTS

Since they can go virtually anywhere on land, trucks are often used
for the first leg of crude deliveries. Oil pumped from a well might go
straight into a truck, which then delivers it to a central facility for
loading onto a pipeline, boat or railcar. Trucks can also be called
upon in a pinch, when other forms of transportations arent
available.

14 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.
 NATIONAL UNIVERSITY MANILA
COLLEGE OF BUSINESS AND ACCOUNTANCY

Bibliography & References

Berle, Gustav, The Instant Business Plan Book: 12 Quick-and-East

Steps to a Profitable

Business. Santa Maria, C.A.: Puma Pub., 1997.

Blackwell, Edward. How to Prepare a Business Plan. London:

Kogan Page, 2002.

Business Plans Handbook: A Compilation of Actual Business Plans

Developed By Small

Coke, Al. Seven Steps to a Successful Business Plan. New York:

American Management

Association, 2002.

Hall, 1998.

DeThomas, Art. Writing a Convincing Business Plan. Hauppauge,

N.Y.: Barron's Educational

Series, 2001.

Fallek, Max. Business Plan Example. Minneapolis, M.N.: American

Institute of Small Business,

1997.

McKeever, Mike P. How to Write a Business Plan. Berkley:

Nolo.com, 1999.

Stutely, Richard. The Definitive Business Plan: The Fast-Track to

Intelligent Business Planning

15 | P a g e
BELING, MA. ERBENA LOU E., CABAGUA, TED BRYAN D., ACT 143
DUMAYAS, MARY JOYCE O., MADAYAG, PATRICK ANGELO P., MR. IRENEO R. AGUILAN
NOVENO, JEFFREY B.